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Freeview

Freeview shows a $1.7M/yr market, but soft demand (-7.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 91Growth 21Conversion 25Competition 65Returns 27Price range 28Avg price 73Brand share 36Review moat 57Quality gap 90
This niche Category average

Is Freeview profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Freeview is a £1.7M/yr Amazon United Kingdom market (807K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.

Freeview: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.8% over the last 90 days and 2.0% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr13K
Search volume / yr-7.8%807K
Conversion rate2.0%
Avg price£106.89

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 139
Top-5 product click share46%
Open market17%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement28%
New entrants (1y)3· 1 succeeded
Avg rating4.1★
Avg reviews1,233

Top Freeview products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£70K£139K£209K£279K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

139

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

11%

  • Manhattan38%
  • Generic19%
  • HUMAX10%
  • iView HD9%
  • EE Ltd8%
  • August6%
  • Open — no brand owns it (7 brands, 11%)

Freeview demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume807KCVR2.0%Products32Brands13Top 5 Brands83%OOS Rate12.0%Rating4.1★Reviews1,233Avg BSR#200
25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Freeview search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • freeview box144K/yr
  • freeview box with recorder114K/yr
  • freeview boxes for tv uk54K/yr
  • humax freeview box with recorder49K/yr
  • freeview recording box31K/yr
  • manhattan t4-r freeview recorder34K/yr
  • tv recorder box32K/yr
  • wifi freeview box no aerial needed14K/yr
  • freeview boxes for tv8K/yr
  • freeview23K/yr

What reviews say buyers love and hate about Freeview

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Assembly/Installation24%

Easy installation

Value For Money14%

Money well spent

Quality-Overall12%

Quality seems fair

Software/Application12%

app choice is amazing

Ease Of Use10%

Easy to use

What buyers complain about

61% of reviews
Software/Application11%

Software crashes regularly

Functionality-Overall10%

Does not work

Quality-Overall7%

Poor quality

Connectivity-Overall7%

Keeps disconnecting

Compatibility-Overall5%

Not compatible

Freeview return rate & reasons

Why buyers send it back, as a share of all return requests.

4.9%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
31%
2Connectivity-Overall
16%
3Functionality-Overall
15%
4Software/Application
5%
5Defective Material/Parts
4%

Common Freeview questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Freeview 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -7.8% over the last 90 days.
Search demand for Freeview on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.