freeview
Worth a lookShows a $1.7M/yr market, but soft demand (-7.8% this quarter) keeps it on the watch list.
Market size
Great£1.7M£1.7M/yr · 807K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£106.89avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,232.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£17.74–£308.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, freeview is a £1.7M/yr Amazon United Kingdom market (807K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
freeview market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 28%
- Out of stock
- 12.0%
- Avg brand age
- 44 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
139
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
11%
- Manhattan38%
- Generic19%
- HUMAX10%
- iView HD9%
- EE Ltd8%
- August6%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top freeview search terms
- freeview box144K/yr
- freeview box with recorder114K/yr
- freeview boxes for tv uk54K/yr
- humax freeview box with recorder49K/yr
- freeview recording box31K/yr
- manhattan t4-r freeview recorder34K/yr
- tv recorder box32K/yr
- wifi freeview box no aerial needed14K/yr
- freeview boxes for tv8K/yr
- freeview23K/yr
Top freeview products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manhattan SX Freesat HD Box
Manhattan£53.544.4★7,619 rev
Manhattan T4-R 500GB Freeview Play 4K TV Recorder
Manhattan£143.224.3★1,393 rev
FULL HD Freeview Set Top Box Receiver Digi Box Digital TV Terrestrial Tuner USB HD Recorder HDMI or SCART Connections
Generic£23.003.5★86 rev
NEW Freeview HD Set Top Digi Box FULL HD 1080P Digital TV Receiver Tuner Terrestrial
iView HD£25.114.0★360 rev
EE TV Box Pro 4K HDR Set Top Box Recorder 1TB Storage Subscription Free Youview Receiver
EE Ltd£125.074.3★326 rev
Newest
by launch date
UK FULL HD 1080P Built in Wi-Fi Freeview HD Receiver Digital TV Set Top Box Tuner
Generic£24.894 rev
Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV
Roku£21.721,607 rev
EE TV Box Pro 4K HDR Set Top Box Recorder 1TB Storage Subscription Free Youview Receiver
EE Ltd£125.07326 rev
BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)
Generic£125.3194 rev
August DVB502 256GB SSD Freeview HD Set Top Receiver Box - Twin Tuner HDMI 1080p TV Recorder with EPG Timeshift Pause/Rewind - Not Compatible Satellite Internet
August£52.29521 rev
Trending
90-day click momentumUK FULL HD 1080P Built in Wi-Fi Freeview HD Receiver Digital TV Set Top Box Tuner
Generic£24.892.6★
FULL HD Freeview Set Top Box Receiver Digi Box Digital TV Terrestrial Tuner USB HD Recorder HDMI or SCART Connections
Generic£23.003.5★
Manhattan SX Freesat HD Box
Manhattan£53.544.4★
UK FULL HD 1080P Built in Wi-Fi Freeview HD Receiver Digital TV Set Top Box Tuner Digi-box Terrestrial
Generic£26.374.0★
BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)
Generic£125.314.3★
What buyers say about freeview
What buyers praise and complain about, mined from review topics.What buyers love
“Easy installation”
“Money well spent”
“Quality seems fair”
“app choice is amazing”
“Easy to use”
“Does what it says”
“good fast connection”
“I have a good signal”
“Picture quality is good too”
“The product is fine it works well”
What buyers complain about
“Software crashes regularly”
“Does not work”
“Poor quality”
“Keeps disconnecting”
“Not compatible”
“Not easy to set up”
“Breaks easily and difficult to resolve”
“Not a very friendly user device”
“Having a problem with wondering why the recorder is so much less cost”
“T4 r. Not as good a picture as my old bt youview box”
Top return reasons
Common questions
- Is freeview profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the freeview niche?
- 13 brands and 139 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in freeview?
- Top complaints mined from reviews: Software/Application, Functionality-Overall, Quality-Overall. The return rate is 4.9%.
- When does demand for freeview peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the freeview niche?
- Listings span £17.74–£308.60; the average listing price is £106.89 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.