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Freeview

Maybe

Shoppers spend $1.7M a year here. But demand is soft, at -7.8% this quarter, so Freeview is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£1.7M/yr807K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
46%top-5 click share · 13 brands · 139 sellers

Flapen Score

Freeview against its category

The dotted line is the Electronics & Photo average. Past it, Freeview is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeview market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freeview 807K times last year and spent an estimated £1.7M. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 807K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
807K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
2.0%
Market size, estimated
£1.7Ma year
Peak month
November1.5× the quietest month
Top search term
freeview box144K searches a year

02 · Price

A sale here is worth £106.89.

Listings sell for £106.89 on average, from £17.74 to £308.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £106.89 that is £27K to £53K a year per listing.

Average price
£106.89above the $15 to $100 sweet spot
Price range
£17.74–£308.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£27K–£53K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #200 within Home Cinema, TV & Video. It carries 1,233 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
56%
Out of stock, average day
12.0%
Average rank
#200in Home Cinema, TV & Video
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,233per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Freeview products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£70K£139K£209K£279K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

139

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

11%

  • Manhattan38%
  • Generic19%
  • HUMAX10%
  • iView HD9%
  • EE Ltd8%
  • August6%
  • Open — no brand owns it (7 brands, 11%)

Demand

Freeview search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Freeview search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeview box144K/yr
  • freeview box with recorder114K/yr
  • freeview boxes for tv uk54K/yr
  • humax freeview box with recorder49K/yr
  • freeview recording box31K/yr
  • manhattan t4-r freeview recorder34K/yr
  • tv recorder box32K/yr
  • wifi freeview box no aerial needed14K/yr
  • freeview boxes for tv8K/yr
  • freeview23K/yr

Reviews and returns

What reviews say buyers love and hate about Freeview

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application11%+0.22

Software crashes regularly

don`t like the software

All issues seem to revolve around poor software

Functionality-Overall10%−0.18

Does not work

item does not function

Hardly works

Quality-Overall7%+0.45

Poor quality

not very reliable

Disappointing quality, not as described

Connectivity-Overall7%−0.08

Keeps disconnecting

item seems to have difficulty in connecting

Keeps losing channels

Compatibility-Overall5%−0.07

Not compatible

This does not conform to BT current requirements

Not a UK-spec item so doesn't work with some apps

Love

Assembly/Installation24%+1.69

Easy installation

Easy Set Up

Set up quickly

Value For Money14%+1.05

Money well spent

Great Value

Cheap price

Quality-Overall12%+0.45

Quality seems fair

Excellent Product

Good quality and easy to set up

Software/Application12%+0.22

app choice is amazing

streaming made easy

no issues streaming

Ease Of Use10%+0.56

Easy to use

easy to navigate

easy to access

Return

4.9% Return rate 4% Fixable by listing

Compatibility-Overall31%▇▇▇█▇▇

Not compatible

This does not conform to BT current requirements

Not a UK-spec item so doesn't work with some apps

Connectivity-Overall16%▆█▇▆█▇

Keeps disconnecting

item seems to have difficulty in connecting

Keeps losing channels

Functionality-Overall15%█▆▅▇▇▇

Does not work

item does not function

Hardly works

Software/Application5%▆█▇▆▇▅

Software crashes regularly

don`t like the software

All issues seem to revolve around poor software

Defective Material/Parts4%█▆▇▇█▇

FAQ

Common Freeview questions

Answered from the same tracked data.