frameo digital picture frame
Worth a lookShows a sweet-spot price point ($45.73 avg), but soft demand (-21.2% this quarter) keeps it on the watch list.
Avg price
Incredible£45.73avg listing price — sweet spot $15–$100
Price range
Incredible£35.08–£83.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good904.11avg incumbent reviews — the moat a new listing must climb
Market size
Good£467K£467K/yr · 279K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, frameo digital picture frame is a £467K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
frameo digital picture frame market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £686K–£915K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 6.8%
- Avg brand age
- 26 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
12%
- BIGASUO39%
- AKImart19%
- Hesmor11%
- Eptusmey10%
- Apveelveer5%
- KEDEEK4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -21.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Top frameo digital picture frame search terms
- frameo digital picture frame128K/yr
- frameo98K/yr
- frameo digital photo frame16K/yr
- frameo frame10K/yr
- digital photo frame frameo8K/yr
- frameo wifi digital photo frame 10.1 inch10K/yr
- frameo digital frame5K/yr
- framo digital photo frame4K/yr
Top frameo digital picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frameo WiFi Digital Photo Frame 10.1 Inch - 1280x800 HD IPS Touch Screen Picture Frame Electronic 32GB Memory Auto Rotate Wall Mountable Digital PictureFrame for Sharing Photos and Videos
BIGASUO£38.544.5★1,241 rev
FRAMEO WiFi 10 Digital Photo Frame 32GB Electronic Digital Picture Frame with 1280x800 IPS Touch Screen Auto-Rotate Share Photos/Videos Instantly via Frameo App for Grandparents & Family
AKImart£40.514.3★10 rev
Frameo Digital Photo Frame WiFi Walnut Wood Frame 10.1 Inch Picture Frame with 1280x800 HD IPS Touchscreen Built-in 32GB Send Photo Video via Frameo App/USB/SD Gifts for Women/Men/Grandparents
Eptusmey£48.454.2★931 rev
Frameo WiFi Digital Photo Frame 10.1 Inch 32GB IPS Touch Screen Digital Picture Frame with Auto-Rotate Wall Mountable Share Photos&Videos via Frameo APP for Parents Grandparents
AKImart£37.004.5★285 rev
Digital Photo Frame WiFi Oak Wood Frame Frameo Digital Picture Frame 10.1 Inch 32GB Memory 1280*800 HD IPS Touchscreen Auto-Rotate Share Photos Videos via Frameo APP Gifts for Women Men
Apveelveer£49.444.4★1,465 rev
Newest
by launch date
Digital Picture Frame 10.1 Inch Large Digital Photo Frame with 1280 * 800 IPS Full HD Touchscreen Humblestead 32GB WiFi Smart Frame Share Photos and Videos via AiMOR App Black
humblestead£41.971,000 rev
FRAMEO WiFi 10 Digital Photo Frame 32GB Electronic Digital Picture Frame with 1280x800 IPS Touch Screen Auto-Rotate Share Photos/Videos Instantly via Frameo App for Grandparents & Family
AKImart£40.5110 rev
64GB 15.6 Frameo Digital Photo Frame WiFi Black White - 1920 * 1080P FHD IPS Touch Screen Large Electronic Picture Frames Auto Rotate Wall Mountable Sharing Photos and Videos
BIGASUO£83.1514 rev
Frameo Digital Photo Frame WiFi Walnut Wood Frame 10.1 Inch Picture Frame with 1280x800 HD IPS Touchscreen Built-in 32GB Send Photo Video via Frameo App/USB/SD Gifts for Women/Men/Grandparents
Eptusmey£48.45931 rev
Hesmor Frameo Digital Photo Frame 10.1 Inch WiFi Picture Frame 1280x800 HD IPS Touch Screen Photo Frame Electronic 32GB Memory Auto-Rotate Wall Mountable Share Photos/Videos Instantly via Frameo
Hesmor£51.97148 rev
Trending
90-day click momentumFRAMEO WiFi 10 Digital Photo Frame 32GB Electronic Digital Picture Frame with 1280x800 IPS Touch Screen Auto-Rotate Share Photos/Videos Instantly via Frameo App for Grandparents & Family
AKImart£40.514.3★
Frameo 10.1 Inch WiFi Digital Photo Frame with 32GB Memory Wooden Digital Picture Frame HD IPS Touchscreen Auto-Rotate Instant Photo & Video Sharing via Frameo App
WONNIE£47.444.6★
64GB 15.6 Frameo Digital Photo Frame WiFi Black White - 1920 * 1080P FHD IPS Touch Screen Large Electronic Picture Frames Auto Rotate Wall Mountable Sharing Photos and Videos
BIGASUO£83.154.1★
Digital Picture Frame 10.1 Inch Large Digital Photo Frame with 1280 * 800 IPS Full HD Touchscreen Humblestead 32GB WiFi Smart Frame Share Photos and Videos via AiMOR App Black
humblestead£41.974.5★
FRAMEO Digital Photo Frame 10.1 Inch Smart WiFi Digital Picture Frame 1280x800 IPS LCD Touch Screen Auto-Rotate Built in Memory Share Photo or Video Instantly via Frameo App from Anywhere
REUMAR£36.584.5★
What buyers say about frameo digital picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great value for money”
“Great Picture Quality”
“Good Quality & Easy Setup”
“Easy to use app”
“Clear display”
“Easy to set up”
“Nice size”
“So much cheaper than some of the other frames that are available yet it does the job great”
“A well designed”
What buyers complain about
“Broke itself”
“Stopped working”
“Repeated failure to connect”
“It seems to be a software error”
“Constantly powering off”
“Cheap tablet”
“he didn't set it up until Xmas day”
“No reset button as detailed in instruction booklet”
“However this product probably cost a couple of dollars to make”
“a lack of picture adjustments”
Top return reasons
Common questions
- Is frameo digital picture frame profitable to sell on Amazon United Kingdom?
- The niche generates £467K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the frameo digital picture frame niche?
- 12 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in frameo digital picture frame?
- Top complaints mined from reviews: Durability, Functionality-Overall, Connectivity-Overall. The return rate is 1.8%.
- When does demand for frameo digital picture frame peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the frameo digital picture frame niche?
- Listings span £35.08–£83.15; the average listing price is £45.73 (sweet spot $15–$100). The average incumbent carries 904 reviews — the moat a new listing must climb.