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Fold 7 Screen Protector

Fail

Demand is soft, at -24.4% this quarter, so Fold 7 Screen Protector is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£129K/yr110K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
75%top-5 click share · 10 brands · 14 sellers

Flapen Score

Fold 7 Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Fold 7 Screen Protector is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fold 7 Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fold 7 Screen Protector 110K times last year and spent an estimated £129K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
10.9%
Market size, estimated
£129Ka year
Peak month
September11.5× the quietest month
Top search term
z fold 7 screen protector26K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £3.62 to £18.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.67 that is £3K to £5K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£3.62–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #449 within Maintenance, Upkeep & Repairs. It carries 5,181 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#449in Maintenance, Upkeep & Repairs
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,181per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
13 months

Products

Top Fold 7 Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • TOCOL30%
  • JETech22%
  • WFTE17%
  • Spigen14%
  • TQLGY5%
  • WSKEN4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Fold 7 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Holiday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Fold 7 Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • z fold 7 screen protector26K/yr
  • fold 7 screen protector25K/yr
  • samsung fold 7 screen protector16K/yr
  • samsung z fold 7 screen protector13K/yr
  • samsung galaxy z fold 7 screen protector12K/yr
  • galaxy fold 7 screen protector7K/yr
  • galaxy z fold 7 screen protector6K/yr
  • zfold 7 screen protector4K/yr
  • samsung fold screen protector2K/yr

Reviews and returns

What reviews say buyers love and hate about Fold 7 Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.09

really hard to fit

Not fit for purpose

To small

Durability17%−0.19

Dose not last

Split after 3 days

overall not good after a week

Value For Money9%+2.00

expensive

Just not worth the money

I wish they would spend more money on their product

Quality-Overall9%+0.30

Not the best

Low quality

inside rubbish

Instructions/User Manual/Troubleshooting5%−0.02

Awful instructions

Instructions on that fitting were shocking

instructions don't need to be incredible

Love

Value For Money15%+2.00

Good value for money

which is great value

Worth it

Drop/Impact Protection13%+0.84

Good protection and incredibly easy to install

Perfect protection

Screen protector

Quality-Overall11%+0.30

BLUF: Great product

the glass itself looked decent quality

Good quality

Size-Overall10%−0.09

Perfect fit

Easy to fit

So easy to fit flawless

Advertised Vs Actual Product10%+1.27

Item as described

Exactly what you want

Just as described

Return

3.5% Return rate 51% Fixable by listing

Size-Overall43%▇▅▅█▇▆

really hard to fit

Not fit for purpose

To small

Adhesion/Stickiness9%▇█▅▁▃▂

Doesn't stick 100% Not great

They don't stick to the phone

Both screen protectors didn't stick 100%

Functionality-Overall9%▁▃▅▆▂█

This isn't fit for purpose

ineffective

Not as effective as the hydrogen protector

Quality-Overall6%█▇▁▃█▇

Not the best

Low quality

inside rubbish

Compatibility-Overall6%▆▂█▄▁▄

Doesn't work with spigen case

due to compatibility issues ive rated a 3

Not compatible with all phone cases sadly although a quality product

FAQ

Common Fold 7 Screen Protector questions

Answered from the same tracked data.