Fitbit Versa 2 Straps

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

3.7%

Market size, estimated

£63Ka year

Peak month

August1.6× the quietest month

Top search term

fitbit versa 2 straps131K searches a year

Listings sell for £5.60 on average, from £3.68 to £8.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.60 that is £1K to £3K a year per listing.

Average price

£5.60under the $15 to $100 sweet spot

Price range

£3.68–£8.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #154 within Wearable Technology. It carries 976 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#154in Wearable Technology

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

976per listing

Listings tracked

27

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months