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Fitbit Versa 2 Charger

Fail

Prices span $3.66–$6.67, mostly outside the sweet spot, so Fitbit Versa 2 Charger is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£33K/yr31K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
92%top-5 click share · 8 brands · 9 sellers

Flapen Score

Fitbit Versa 2 Charger against its category

The dotted line is the Electronics & Photo average. Past it, Fitbit Versa 2 Charger is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Versa 2 Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fitbit Versa 2 Charger 31K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.

01 · Demand

21.7% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
21.7%
Market size, estimated
£33Ka year
Peak month
January1.6× the quietest month
Top search term
fitbit versa 2 charger18K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £3.66 to £6.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £4.88 that is £2K to £4K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£3.66–£6.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #201 within Wearable Technology. It carries 606 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#201in Wearable Technology
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fitbit Versa 2 Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • MohLythrix38%
  • Sinoacc20%
  • Bicmice17%
  • Demark14%
  • Wanme4%
  • Yisica3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Fitbit Versa 2 Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Fitbit Versa 2 Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit versa 2 charger18K/yr
  • fitbit versa 2 charger uk5K/yr
  • versa 2 charger5K/yr
  • fitbit charger versa 24K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Versa 2 Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%−0.31

The charger isn't working

Doesnt work

Didn. t work

Charging25%+1.14

Does not charge

The charger isn't working

Wouldn't charge

Durability13%−0.11

Easy to break

Broke after a month

It was fine for a month and then broke, with no damage or cause

Compatibility-Overall8%−0.07

Fitbit says its incompatible

Not compatible with Versa 2

Watch Mechanism6%−0.05

Wouldnt charge my watch

although everything about it is the same as my old charger it will not charge my watch

Love

Charging40%+1.14

Fast charge

Says it's charged really quickly

Charges well

Advertised Vs Actual Product18%+1.24

Worked as advertised

Works ok. Does what it says

All as expected

Quality-Overall16%+0.98

Better quality than the original charger that came with the FitBit

Good quality

Excellent quality and price

Value For Money14%+1.05

Good value of money

Good value

Reasonably priced

Socket/Port/Plug5%+0.33

A handy spare cable for work

Return

3.6% Return rate 4% Fixable by listing

Charging62%█▆▆▆█▆

Does not charge

The charger isn't working

Wouldn't charge

Functionality-Overall19%▄▅▆█▃▆

The charger isn't working

Doesnt work

Didn. t work

Compatibility-Overall8%▄▅▇▂▅█

Fitbit says its incompatible

Not compatible with Versa 2

Size-Overall4%▄█▅▅▁▅

Dosnt fit watch as stated useless flimsy

Defective Material/Parts3%▃▂█▆▇▆

FAQ

Common Fitbit Versa 2 Charger questions

Answered from the same tracked data.