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Fitbit Versa 2 Charger

Fail

Prices span $3.66–$6.67, mostly outside the sweet spot, so Fitbit Versa 2 Charger is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£33K/yr31K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
92%top-5 click share · 8 brands · 9 sellers

Flapen Score

Fitbit Versa 2 Charger against its category

The dotted line is the Electronics & Photo average. Past it, Fitbit Versa 2 Charger is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Versa 2 Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fitbit Versa 2 Charger 31K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
21.7%
Market size, estimated
£33Ka year
Peak month
January1.6× the quietest month
Top search term
fitbit versa 2 charger18K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £3.66 to £6.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £4.88 that is £2K to £4K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£3.66–£6.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #201 within Wearable Technology. It carries 606 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#201in Wearable Technology
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fitbit Versa 2 Charger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

9

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

4%

  • MohLythrix38%
  • Sinoacc20%
  • Bicmice17%
  • Demark14%
  • Wanme4%
  • Yisica3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Fitbit Versa 2 Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Fitbit Versa 2 Charger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fitbit versa 2 charger18K/yr
  • fitbit versa 2 charger uk5K/yr
  • versa 2 charger5K/yr
  • fitbit charger versa 24K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Versa 2 Charger

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Charging”
33%of negative reviews mention “Functionality-Overall”
3.6%of orders come back
“The charger isn't working”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fitbit Versa 2 Charger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data