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Fitbit Sense Charger

Fail

Prices span $3.86–$12.02, mostly outside the sweet spot, so Fitbit Sense Charger is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£66K/yr42K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
89%top-5 click share · 8 brands · 13 sellers

Flapen Score

Fitbit Sense Charger against its category

The dotted line is the Electronics & Photo average. Past it, Fitbit Sense Charger is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Sense Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fitbit Sense Charger 42K times last year and spent an estimated £66K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

25.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
25.9%
Market size, estimated
£66Ka year
Peak month
August2.0× the quietest month
Top search term
fitbit versa 4 charger22K searches a year

02 · Price

A sale here is worth £6.10.

Listings sell for £6.10 on average, from £3.86 to £12.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.10 that is £3K to £5K a year per listing.

Average price
£6.10under the $15 to $100 sweet spot
Price range
£3.86–£12.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #69 within Wearable Technology. It carries 1,782 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#69in Wearable Technology
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,782per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fitbit Sense Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

6%

  • MohLythrix50%
  • Sinoacc17%
  • FYOUNG10%
  • Mugust6%
  • Vancle6%
  • Fitbit5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Fitbit Sense Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Fitbit Sense Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit versa 4 charger22K/yr
  • versa 4 charger8K/yr
  • fitbit versa 4 charger uk8K/yr
  • fitbit charger versa 44K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Sense Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.20

Broke

Fitbit cable twin pack - not built to last

Died after just 5 weeks

Charging23%+2.56

Slow charge

Intermittent charging

Lasted one month before not charging anymore

Quality-Overall13%−0.01

Cheap

Disappointing, considering all of the good reviews

Poor product rubbish

Functionality-Overall10%−0.08

Didnt work

Doesn't work

Not working

Socket/Port/Plug8%−0.05

only one problem it hasnt got the standard USB connector

Not a regular standard connector

USB port was squashed

Love

Charging48%+2.56

Fast charging

charges very quickly

Great charger

Efficiency11%+0.76

Does the job perfectly

Works very well

Worked fine

Advertised Vs Actual Product11%+0.76

actually does the job

Item as described

The product matches the description

Value For Money8%+0.37

Good value

Overall good value for money

Great value for money

Compatibility-Overall6%+0.23

Fitbit versa 4 compatible

Works fine on my Fitbit versa 4

Works perfectly for my versa 4

Return

0.7% Return rate 9% Fixable by listing

Charging51%█▄█▇▄▆

Slow charge

Intermittent charging

Lasted one month before not charging anymore

Functionality-Overall15%▄█▅▄▃▅

Didnt work

Doesn't work

Not working

Compatibility-Overall12%▇▁▄▇██
Size-Overall9%▁█▁▂█▁

The cable is a bit longer than the original one I had

Defective Material/Parts3%█▁▅▁█▅

FAQ

Common Fitbit Sense Charger questions

Answered from the same tracked data.