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Fitbit Charger

Maybe

Buyers convert on 14.0% of searches. But prices span $3.58–$13.35, mostly outside the sweet spot, so Fitbit Charger is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£90K/yr112K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
49%top-5 click share · 16 brands · 22 sellers

Flapen Score

Fitbit Charger against its category

The dotted line is the Electronics & Photo average. Past it, Fitbit Charger is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fitbit Charger 112K times last year and spent an estimated £90K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
14.0%
Market size, estimated
£90Ka year
Peak month
January1.5× the quietest month
Top search term
fitbit charger81K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £3.58 to £13.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.70 that is £1K to £3K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£3.58–£13.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #109 within Wearable Technology. It carries 961 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#109in Wearable Technology
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
961per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fitbit Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

16%

  • MohLythrix17%
  • Sinoacc17%
  • Bicmice15%
  • Yaekea13%
  • adspow11%
  • Vancle10%
  • Open — no brand owns it (10 brands, 16%)

Demand

Fitbit Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Fitbit Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit charger81K/yr
  • fit bit charger16K/yr
  • fitbit versa charger7K/yr
  • fitbit watch charger3K/yr
  • fitbit charging cable3K/yr
  • fitbit charger cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging30%+1.24

the charge isn't working

Intermittent charging

Slow charge

Functionality-Overall17%−0.20

The charger isn't working

Didn't work

prongs dont spring

Durability12%−0.19

Broke after a month

Short lived

Only lasted a few weeks

Quality-Overall6%+0.73

Cheap

Absolutely rubbish

Poor quality

Compatibility-Overall5%−0.03

Not Compatible

Fitbit says its incompatible

Not compatible with Versa 2

Love

Charging44%+1.24

Fast charge

Charges well

Great charger

Advertised Vs Actual Product12%+1.22

Works perfectly

Just as described

It did the job

Value For Money11%+0.73

very reasonable price

Excellent value for money

Good value

Quality-Overall9%+0.73

Better quality than the original charger that came with the FitBit

This one got good reviews

Excellent product

Efficiency6%+0.63

Does the job perfectly

Works very well

Worked fine

Return

1.2% Return rate 9% Fixable by listing

Charging54%█▇▆▆▇▆

the charge isn't working

Intermittent charging

Slow charge

Functionality-Overall17%▅▅▆█▅▅

The charger isn't working

Didn't work

prongs dont spring

Compatibility-Overall11%▂▆▆▅▆█

Not Compatible

Fitbit says its incompatible

Not compatible with Versa 2

Size-Overall9%▆▇█▅▅▅

does not fit

Very Fiddly And Small

The stand is really small

Defective Material/Parts3%▅▄█▄▇▇

FAQ

Common Fitbit Charger questions

Answered from the same tracked data.