Fitbit Charge 6
MaybeShoppers spend $5.6M a year here. But the top 5 brands take 99% of clicks, so Fitbit Charge 6 is a Maybe.
- Flapen Score
- 51 / 100Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 4451
- Market size
- £5.6M/yr3.2M searches / yr
- 90-day growth
- +14.7%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 34 sellers
Flapen Score
Fitbit Charge 6 against its category
The dotted line is the Electronics & Photo average. Past it, Fitbit Charge 6 is stronger. Inside it, weaker.
Market
The Fitbit Charge 6 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fitbit Charge 6 3.2M times last year and spent an estimated £5.6M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.6M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- +14.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £5.6Ma year
- Peak month
- December3.0× the quietest month
- Top search term
- fitbit1.8M searches a year
02 · Price
A sale here is worth £72.20.
Listings sell for £72.20 on average, from £17.49 to £137.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £72.20 that is £181K to £217K a year per listing.
- Average price
- £72.20inside the $15 to $100 sweet spot
- Price range
- £17.49–£137.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £181K–£217K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #29 within Wearable Technology. It carries 10,551 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 89%
- Out of stock, average day
- 5.9%
- Average rank
- #29in Wearable Technology
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,551per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Fitbit Charge 6 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Google Fitbit Inspire 3 Activity Tracker with 6-months Premium Membership Included up to 10 days battery life and Daily Readiness Score Black/Midnight Zen
- Price
- £53.42
- Rating
- 4.3/5
- Reviews
- 11,206
- Age
- 3y ago
Google Fitbit Charge 6 Activity Tracker with 3 Months Google Health Membership Included 7 Days Battery Life and Google Wallet and Maps Obsidian/Black Aluminum
- Price
- £84.61
- Rating
- 4.2/5
- Reviews
- 5,373
- Age
- 2y ago
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- £67.82
- Rating
- 4.2/5
- Reviews
- 664
- Age
- 2mo ago
Google Fitbit Charge 6 Activity Tracker with 6-months Premium Membership Included 7 days battery life and Google Wallet and Google Maps Porcelain / Silver Aluminium
- Price
- £84.65
- Rating
- 4.2/5
- Reviews
- 5,373
- Age
- 2y ago
Fitbit Versa 4 Fitness Smartwatch with built-in GPS and up to 6 days battery life - compatible with iOS 15 or higher & Android OS 9.0 or higher Black /Graphite Aluminium
- Price
- £104.03
- Rating
- 4.3/5
- Reviews
- 11,350
- Age
- 3y ago
Trending
90-day click momentumGoogle Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- £67.82
- Rating
- 4.2/5
- Reviews
- 664
- Age
- 2mo ago
YJYK Fitness Tracker with 24/7 Heart Rate Blood Oxygen Sleep Monitor Activity Tracker with 1.1 AMOLED Touch Color Screen Multiple Sport Modes Step Counter IP68 Waterproof for Women Men (Black)
- Price
- £22.61
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 6mo ago
Fitbit Charge 6 Fitness Tracker with Heart Rate GPS Premium Membership Health Tools - Porcelain/Silver
- Price
- £87.60
- Rating
- 4.1/5
- Reviews
- 20,746
- Age
- 2y ago
Google Fitbit Sense 2 Health and Fitness Smartwatch with built-in GPS advanced health features up to 6 days battery life - Compatible with iOS 15 or higher & Android OS 9.0 or higher
- Price
- £137.33
- Rating
- 4.2/5
- Reviews
- 5,096
- Age
- 3y ago
Google Fitbit Charge 6 Activity Tracker with 3 Months Google Health Membership Included 7 Days Battery Life and Google Wallet and Maps Coral / Champagne Gold Aluminium
- Price
- £81.69
- Rating
- 4.2/5
- Reviews
- 5,373
- Age
- 2y ago
Newest
by launch dateGoogle Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days Battery Life - Works with iOS and Android - Obsidian
- Price
- £67.82
- Rating
- 4.2/5
- Reviews
- 664
- Age
- 2mo ago
YJYK Fitness Tracker with 24/7 Heart Rate Blood Oxygen Sleep Monitor Activity Tracker with 1.1 AMOLED Touch Color Screen Multiple Sport Modes Step Counter IP68 Waterproof for Women Men (Black)
- Price
- £22.61
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 6mo ago
KWEROE Fitness Tracker Activity Tracker 1.10AMOLED Touch Color Screen Step Counter with 24/7 Blood Oxygen Heart Rate and Sleep Monitor Calorie Pedometer Health Smart Watch for Women Men
- Price
- £23.42
- Rating
- 4.0/5
- Reviews
- 430
- Age
- 1y ago
Samsung Galaxy Fit3 Smart Watch Fitness Tracker Health Monitoring Black 3 Year Extended Warranty (UK Version)
- Price
- £33.56
- Rating
- 4.3/5
- Reviews
- 2,897
- Age
- 1y ago
Google Fitbit Charge 6 Activity Tracker with 3 Months Google Health Membership Included 7 Days Battery Life and Google Wallet and Maps Obsidian/Black Aluminum
- Price
- £84.61
- Rating
- 4.2/5
- Reviews
- 5,373
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
34
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Fitbit78%
- Google12%
- YJYK4%
- Samsung3%
- Runlio2%
- KWEROE1%
Demand
Fitbit Charge 6 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Fitbit Charge 6 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fitbit1.8M/yr
- fitbit charge 6371K/yr
- fitbit inspire 3172K/yr
- fit bit138K/yr
- fitbit watch132K/yr
- fit bitwatches ladies83K/yr
- google fitbit41K/yr
- fitbit watches for women65K/yr
- fitbit versa54K/yr
- fit39K/yr
Reviews and returns
What reviews say buyers love and hate about Fitbit Charge 6
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Broken after a few weeks
Does not last
Not holding charge
Charge won't hold
it didn't charge
Poor battery life
short battery life
Battery sucks
the software is therefore very buggy
the app no longer works
Terrible app
Poor app connectivity
Would not connecting to app
it wont connect
Love
Looks well made
I'm happy with my Watch no complaints about it
Excellent product
Excellent value for money
Good for the price
value for money
Long battery life
Battery life is good
Battery life is very good as it lasts for 7 days or so
seems good and easy to do so far
easy to read
Easy to use
Its very comfy
Comfortable to wear
Comfortable and reliable
Return
3.3% Return rate 7% Fixable by listing
hasn't worked properly since
Not working
Really awful in terms of functionality
Not holding charge
Charge won't hold
it didn't charge
Will not pair to phone
it wont work with it
Doesnt pair anymore
Poor app connectivity
Would not connecting to app
it wont connect
the software is therefore very buggy
the app no longer works
Terrible app
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fitbit Charge 6 questions
Answered from the same tracked data.