Fitbit Air Band

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.7%

Market size, estimated

£30Ka year

Top search term

fitbit air band53K searches a year

Listings sell for £18.98 on average, from £5.53 to £67.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.98 that is £0 to £2K a year per listing.

Average price

£18.98inside the $15 to $100 sweet spot

Price range

£5.53–£67.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 49.7% of listings are out of stock. The average listing ranks #308 within Wearable Technology. It carries 114 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

57%

Out of stock, average day

49.7%

Average rank

#308in Wearable Technology

Average rating

3.90 starsAmazon United Kingdom average 4.36 stars

Average reviews

114per listing

Listings tracked

35

30 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

6Amazon's first-year sales bar

Average brand age

21 months