Skip to content

Fishing Camera

Fail

Shoppers spend only $30K a year here, so Fishing Camera is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£30K/yr43K searches / yr
90-day growth
+39.6%search demand this quarter
Competition
75%top-5 click share · 9 brands · 25 sellers

Flapen Score

Fishing Camera against its category

The dotted line is the Electronics & Photo average. Past it, Fishing Camera is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishing Camera 43K times last year and spent an estimated £30K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+39.6%
Conversion, latest week
1.8%
Market size, estimated
£30Ka year
Top search term
underwater fishing camera20K searches a year

02 · Price

A sale here is worth £38.92.

Listings sell for £38.92 on average, from £21.41 to £59.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.92 that is £0 to £4K a year per listing.

Average price
£38.92inside the $15 to $100 sweet spot
Price range
£21.41–£59.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #153 within Camera & Photo. It carries 60 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
15.6%
Average rank
#153in Camera & Photo
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
60per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Fishing Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • fourq32%
  • comeder19%
  • LZHIOs18%
  • HuuppHip11%
  • Easymaidi6%
  • ZHFEIIRU5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Fishing Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Fishing Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underwater fishing camera20K/yr
  • fishing camera18K/yr
  • underwater camera fishing5K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.30

It doesnt work

Value For Money25%−0.27

Total waste of money

Ease Of Use5%+0.88

the screen makes it hard to use

sometimes it takes a few tries

Brightness/Shine/Glow5%−0.04

Turned the brightness all the way up but no luck

Instructions/User Manual/Troubleshooting4%−0.02

The included instructions are very poor

Love

Quality-Overall20%+1.25

Brilliant piece of kit

The case is very good quality

Great product

Image/Picture Clarity15%+0.91

crystal clear pic

This underwater camera gives a really clear picture

it gives clear footage even in low light

Value For Money15%−0.27

For the price it is a good budget option

Amazing bit of kit for the price

Good value

Advertised Vs Actual Product12%+0.27

Much better than expected

Works as described

Does what it says

Ease Of Use11%+0.88

Great, easy to use

everything is easy to get back in after using

its actually a really handy bit of kit

Return

1.6% Return rate 10% Fixable by listing

Functionality-Overall21%▇▁▄▁█▂

It doesnt work

Display-Overall16%▁▆▅█▆▁
Image/Picture Clarity14%▁▁▇▇▁█
Charging12%█▄▁▁▂▂
Water Resistance5%▁▁█▁▄▁

FAQ

Common Fishing Camera questions

Answered from the same tracked data.