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Fishing Camera

a small market ($30K/yr) — Fishing Camera doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 7Growth 62Conversion 22Competition 21Returns 82Price range 95Avg price 95Brand share 33Review moat 97Quality gap 72
This niche Category average

Is Fishing Camera profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fishing Camera is a £30K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 49/100.

Fishing Camera: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +39.6% over the last 90 days and 1.8% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr750
Search volume / yr+39.6%43K
Conversion rate1.8%
Avg price£38.92

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 25
Top-5 product click share75%
Open market15%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews60

Top Fishing Camera products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • fourq32%
  • comeder19%
  • LZHIOs18%
  • HuuppHip11%
  • Easymaidi6%
  • ZHFEIIRU5%
  • Open — no brand owns it (3 brands, 9%)

Fishing Camera demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR1.8%Products12Brands9Top 5 Brands85%OOS Rate15.6%Rating4.3★Reviews60Avg BSR#153
1K600Spike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Fishing Camera search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • underwater fishing camera20K/yr
  • fishing camera18K/yr
  • underwater camera fishing5K/yr

What reviews say buyers love and hate about Fishing Camera

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall20%

Brilliant piece of kit

Image/Picture Clarity15%

crystal clear pic

Value For Money15%

For the price it is a good budget option

Advertised Vs Actual Product12%

Much better than expected

Ease Of Use11%

Great, easy to use

What buyers complain about

64% of reviews
Functionality-Overall25%

It doesnt work

Value For Money25%

Total waste of money

Ease Of Use5%

the screen makes it hard to use

Brightness/Shine/Glow5%

Turned the brightness all the way up but no luck

Instructions/User Manual/Troubleshooting4%

The included instructions are very poor

Fishing Camera return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Display-Overall
16%
3Image/Picture Clarity
14%
4Charging
12%
5Water Resistance
5%

Common Fishing Camera questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fishing Camera 49/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 12 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +39.6% over the last 90 days.
Fishing Camera buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 1.6%.