fishing camera
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible59.92avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£38.92avg listing price — sweet spot $15–$100
Price range
Incredible£21.41–£59.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£30K£30K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, fishing camera is a £30K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fishing camera market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £19K–£29K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 15.6%
- Avg brand age
- 25 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
25
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
9%
- fourq32%
- comeder19%
- LZHIOs18%
- HuuppHip11%
- Easymaidi6%
- ZHFEIIRU5%
- Open — no brand owns it (3 brands, 9%)
Demand
Weekly Amazon search volume, last 31 weeks — +39.6% search growth over the last 90 days.Top fishing camera search terms
- underwater fishing camera20K/yr
- fishing camera18K/yr
- underwater camera fishing5K/yr
Top fishing camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
fourq£43.184.3★225 rev
Underwater Fishing Camera 4.3 Inch IPS Display and 30M Cable Night vision infrared lamp 220 Wide Angle Waterproof Fish Finder Video Camera for Ice River and Boat Kayak Fishing (30M)
LZHIOs£38.824.4★18 rev
Underwater Fishing Camera 5000mAh Battery Fish Finder with 4.3 Inch IPS Display and 20M Cable 220 Wide Angle Night Vision for Ice River and Boat Fishing (20M)
comeder£33.214.4★40 rev
Fish Finder Camera IPS Full perspective Infrared Night Vision Camera 4.3inch HD IPS Display & 30M Video Cable Underwater Fishing Camera for Ice River and Boat Kayak Fishing
HuuppHip£37.643.9★11 rev
Portable Fish Finder Camera Underwater fishing Camera with 5 inch IPS Monitor 6LED IR Infrared Lights Waterproof Fishing Video Camera for Ice River and Boat
Easymaidi£50.834.5★15 rev
Newest
by launch date
Underwater Fishing Camera 220 Ultra-Wide 1080P HD Underwater Fishing Camera with 4.3 Inch LCD & IR Night Vision 30M Cable for Ice Lake Boat Kayak Fishing
Vutlace£39.250 rev
Underwater Fishing Camera with Stable Fish Finder 4.3 IPS and 220 Wide Angle 5000mAh Battery Fish Finder Camera Waterproof Fish Finder Video Camera Night Vision for Ice River and Boat Fishing
HuuppHip£31.612 rev
Underwater Fishing Camera 5000mAh 4.3 Inch IPS Fish Finder with 30M Cable 220 Night Vision for Ice River Boat Fishing
comeder£37.5540 rev
Underwater Fishing Camera 4000mAh Portable Fish Finder with 15M Cable 4.3 Inch IPS Display IP68 Waterproof 145 Infrared LED Night Vision Camera for Lake Boat Ice Fishing
Kocusu£21.412 rev
Underwater Fishing Camera 4.3 Inch IPS Display and 30M Cable Night vision infrared lamp 220 Wide Angle Waterproof Fish Finder Video Camera for Ice River and Boat Kayak Fishing (30M)
LZHIOs£38.8218 rev
Trending
90-day click momentumUnderwater Fishing Camera 220 Ultra-Wide 1080P HD Underwater Fishing Camera with 4.3 Inch LCD & IR Night Vision 30M Cable for Ice Lake Boat Kayak Fishing
Vutlace£39.250.0★
Underwater Fishing Camera with Stable Fish Finder 4.3 IPS and 220 Wide Angle 5000mAh Battery Fish Finder Camera Waterproof Fish Finder Video Camera Night Vision for Ice River and Boat Fishing
HuuppHip£31.615.0★
Underwater Fishing Camera 4000mAh Portable Fish Finder with 15M Cable 4.3 Inch IPS Display IP68 Waterproof 145 Infrared LED Night Vision Camera for Lake Boat Ice Fishing
Kocusu£21.414.1★
Underwater Fishing Camera 5000mAh 4.3 Inch IPS Fish Finder with 30M Cable 220 Night Vision for Ice River Boat Fishing
comeder£37.554.4★
FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
fourq£43.184.3★
What buyers say about fishing camera
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant piece of kit”
“crystal clear pic”
“For the price it is a good budget option”
“Much better than expected”
“Great, easy to use”
“Battery life is solid”
“Works well”
“the colour is incredible”
“good kit”
“easy to see even in daylight”
What buyers complain about
“It doesnt work”
“Total waste of money”
“the screen makes it hard to use”
“Turned the brightness all the way up but no luck”
“The included instructions are very poor”
Top return reasons
Common questions
- Is fishing camera profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 12 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +39.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the fishing camera niche?
- 9 brands and 25 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in fishing camera?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Use. The return rate is 1.6%.
- What does it cost to enter the fishing camera niche?
- Listings span £21.41–£59.62; the average listing price is £38.92 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.