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Filter Tips

Fail

The top 5 brands take 100% of clicks, so Filter Tips is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£418K/yr354K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 72 sellers

Flapen Score

Filter Tips against its category

The dotted line is the Electronics & Photo average. Past it, Filter Tips is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Tips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filter Tips 354K times last year and spent an estimated £418K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £418K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
15.8%
Market size, estimated
£418Ka year
Peak month
May1.4× the quietest month
Top search term
filter tips118K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £2.82 to £14.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £7.46 that is £45K to £60K a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£2.82–£14.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£45K–£60K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Camera & Photo. It carries 4,467 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#183in Camera & Photo
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,467per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Filter Tips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£63K£125K£188K£251K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

72

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Swan57%
  • JD Brands31%
  • PURIZE7%
  • RAW6%

Demand

Filter Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Filter Tips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • filter tips118K/yr
  • cigarette filters84K/yr
  • filters smoking30K/yr
  • slim filter tips22K/yr
  • tips17K/yr
  • tips smoking16K/yr
  • cigarette filters for roll ups10K/yr
  • filter tips slim10K/yr
  • cigarette tips9K/yr
  • filter tips and rolling paper7K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Tips

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Value For Money”
67%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A bit expensive”
A buyer, on “Value For Money”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Filter Tips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data