How competitive is the Filter Tips niche on Amazon United Kingdom?

4 brands and 72 sellers compete in Filter Tips on Amazon United Kingdom. The top 5 Filter Tips products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Filter Tips?

Filter Tips buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Filter Tips niche?

Filter Tips sells for £7.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.82–£14.51. The average incumbent carries 4,467 reviews — the moat a new listing must climb.

Filter Tips

brand-locked demand (top 5 brands take 100% of clicks) — Filter Tips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Filter Tips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Filter Tips is a £418K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Filter Tips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.1% over the last 90 days and 15.8% of searches end in a purchase.

£418K

revenue / yr

Units sold / yr60K

Search volume / yr-5.1%354K

Conversion rate15.8%

Avg price£7.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 72

Top-5 product click share97%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Filter Tips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Price: £6.63
Rating: 4.8/5
Reviews: 3,710
Age: 11y ago

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

Price: £6.20
Rating: 4.8/5
Reviews: 2,063
Age: 14y ago

Swan Green Rolling papers and Swan Extra Slim Filter Tips (600)

Price: £6.00
Rating: 4.7/5
Reviews: 843
Age: 15y ago

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

Price: £2.82
Rating: 4.8/5
Reviews: 19,684
Age: 15y ago

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

Price: £8.58
Rating: 4.7/5
Reviews: 202
Age: 5y ago

Newest

by launch date

PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green

Price: £14.51
Rating: 4.5/5
Reviews: 300
Age: 4y ago

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

Price: £8.58
Rating: 4.7/5
Reviews: 202
Age: 5y ago

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Price: £6.63
Rating: 4.8/5
Reviews: 3,710
Age: 11y ago

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

Price: £6.20
Rating: 4.8/5
Reviews: 2,063
Age: 14y ago

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

Price: £2.82
Rating: 4.8/5
Reviews: 19,684
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Swan57%
JD Brands31%
PURIZE7%
RAW6%

Filter Tips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume354KCVR15.8%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews4,467Avg BSR#183

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Filter Tips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

filter tips118K/yr -2.5%4.4% conv.
cigarette filters84K/yr +5.1%3.1% conv.
filters smoking30K/yr -14.4%5.1% conv.
slim filter tips22K/yr -10.0%5.5% conv.
tips17K/yr -20.8%1.8% conv.
tips smoking16K/yr -18.8%4.2% conv.
cigarette filters for roll ups10K/yr -10.4%3.4% conv.
filter tips slim10K/yr -12.5%4.1% conv.
cigarette tips9K/yr -4.3%3.3% conv.
filter tips and rolling paper7K/yr -0.7%3.1% conv.

What reviews say buyers love and hate about Filter Tips

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Value For Money51%

“Good value for money”

Advertised Vs Actual Product21%

“Great product just as you see in the advert”

Quality-Overall18%

“Good condition and exactly as advertised”

Durability3%

“lasts for ages”

Taste-Overall3%

“Tastes like fun with a hint of the za”

What buyers complain about

92% of reviews

Value For Money67%

“A bit expensive”

Taste-Overall17%

“couldn't taste tobacco with these filters”

Thickness8%

“Extra slim”

Filter Tips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thickness

17%

2Moist/Dry

17%

3Taste-Overall

17%

4Value For Money

17%

5Size-Overall

17%

Common Filter Tips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filter Tips 36/100 on Amazon United Kingdom — Skip it. The niche generates £418K/yr across 6 tracked products. Search demand moved -5.1% over the last 90 days.