Is filter tips profitable to sell on Amazon United Kingdom?

The niche generates £418K/yr across 6 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (36/100).

How competitive is the filter tips niche?

4 brands and 72 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in filter tips?

Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.

When does demand for filter tips peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the filter tips niche?

Listings span £2.82–£14.51; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 4,467 reviews — the moat a new listing must climb.

filter tips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Market size

Good£418K

£418K/yr · 354K searches

Review moat

Bad4,467

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.46

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.82–£14.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, filter tips is a £418K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

filter tips market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: £373K–£448K; units × avg price
Conversion rate: 15.8%
Avg BSR: #183
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Swan57%
JD Brands31%
PURIZE7%
RAW6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top filter tips search terms

filter tips118K/yr -2.5%4.4% conv.
cigarette filters84K/yr +5.1%3.1% conv.
filters smoking30K/yr -14.4%5.1% conv.
slim filter tips22K/yr -10.0%5.5% conv.
tips17K/yr -20.8%1.8% conv.
tips smoking16K/yr -18.8%4.2% conv.
cigarette filters for roll ups10K/yr -10.4%3.4% conv.
filter tips slim10K/yr -12.5%4.1% conv.
cigarette tips9K/yr -4.3%3.3% conv.
filter tips and rolling paper7K/yr -0.7%3.1% conv.

All search terms

Top filter tips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.634.8★3,710 rev

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

JD Brands£6.204.8★2,063 rev

Swan Green Rolling papers and Swan Extra Slim Filter Tips (600)

Swan£6.004.7★843 rev

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

RAW£2.824.8★19,684 rev

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

PURIZE£8.584.7★202 rev

Newest

by launch date

PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green

PURIZE£14.51300 rev

4y ago

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

PURIZE£8.58202 rev

5y ago

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.633,710 rev

11y ago

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

JD Brands£6.202,063 rev

14y ago

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

RAW£2.8219,684 rev

15y ago

What buyers say about filter tips

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money51%

“Good value for money”

Advertised Vs Actual Product21%

“Great product just as you see in the advert”

Quality-Overall18%

“Good condition and exactly as advertised”

Durability3%

“lasts for ages”

Taste-Overall3%

“Tastes like fun with a hint of the za”

Sharpness3%

“Good tips”

Ease Of Use1%

“sturdy easy to use”

Strength1%

“Brilliant sturdy does what it says on the tin”

What buyers complain about

Value For Money67%

“A bit expensive”

Taste-Overall17%

“couldn't taste tobacco with these filters”

Thickness8%

“Extra slim”

Top return reasons

Thickness17%

Moist/Dry17%