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Fiio Jm21

Fail

The top 5 brands take 100% of clicks, so Fiio Jm21 is a Fail.

Flapen Score
27
27 / 100
Ranks 1,447 of 1,488 Electronics & Photo niches · −17 vs the category median of 44
Market size
£234K/yr80K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
94%top-5 click share · 2 brands · 8 sellers

Flapen Score

Fiio Jm21 against its category

The dotted line is the Electronics & Photo average. Past it, Fiio Jm21 is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fiio Jm21 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fiio Jm21 80K times last year and spent an estimated £234K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
1.5%
Market size, estimated
£234Ka year
Top search term
fiio m2148K searches a year

02 · Price

A sale here is worth £193.77.

Listings sell for £193.77 on average, from £19.99 to £315.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £193.77 that is £0 to £19K a year per listing.

Average price
£193.77above the $15 to $100 sweet spot
Price range
£19.99–£315.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #309 within Portable Sound & Video. It carries 237 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#309in Portable Sound & Video
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
7

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fiio Jm21 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£23K£47K£70K£94K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • FiiO98%
  • HiBy2%

Demand

Fiio Jm21 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Fiio Jm21 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fiio m2148K/yr
  • fiio jm2130K/yr
  • fiio jm21 digital audio player2K/yr

Reviews and returns

What reviews say buyers love and hate about Fiio Jm21

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall10%−0.16

Hopeless Bluetooth

it refused to connect to

Since I couldn't connect any devices to it

Value For Money6%+0.84

Yes and no, I think it's a bit too expensive,

The player is a little on the expensive side

Overpriced and too slow

Charging5%−0.08

When charging gets to hot and corrupts screen

would not charge after 18 months use

its dont last all day with its change which is very dissapointing when you have no where charge it

Design-Overall5%

Horrid UI/interface

though its slightly elongated compared to the real thing

Socket/Port/Plug4%−0.06

as there is a problem with the headphone socket

Love

Audio Quality27%+2.10

It sounds clear with smooth sound

Good sound

the audio performance is perfectly respectable

Quality-Overall12%

The build quality is decent

Solid quality feel and build

The build quality is pretty good, nice and solid

Value For Money8%+0.84

Brilliant value for the money

reasonable price

Perfect for price

Touch/Button Controls3%−0.05

all the buttons work

the buttons have a good feel to them

I like that they've taken the physical button approach

Strength3%−0.01

The robust construction is also very reassuring

It's very solid build

with plenty of power

Return

5.1% Return rate 6% Fixable by listing

Connectivity-Overall18%██▄▄▄▃

Hopeless Bluetooth

it refused to connect to

Since I couldn't connect any devices to it

Audio Quality12%▆▃▇▄█▄
Compatibility-Overall11%▃▇▁▅▇█
Functionality-Overall9%▆▅█▇▂▅

It has issues

People have reported lag issues at 8000 files

Software/Application6%▁▂▅█▃▄

FAQ

Common Fiio Jm21 questions

Answered from the same tracked data.