Fiio Jm21
FailThe top 5 brands take 100% of clicks, so Fiio Jm21 is a Fail.
- Flapen Score
- 27 / 100Ranks 1,447 of 1,488 Electronics & Photo niches · −17 vs the category median of 4427
- Market size
- £234K/yr80K searches / yr
- 90-day growth
- -33.0%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 8 sellers
Flapen Score
Fiio Jm21 against its category
The dotted line is the Electronics & Photo average. Past it, Fiio Jm21 is stronger. Inside it, weaker.
Market
The Fiio Jm21 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fiio Jm21 80K times last year and spent an estimated £234K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -33.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £234Ka year
- Top search term
- fiio m2148K searches a year
02 · Price
A sale here is worth £193.77.
Listings sell for £193.77 on average, from £19.99 to £315.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £193.77 that is £0 to £19K a year per listing.
- Average price
- £193.77above the $15 to $100 sweet spot
- Price range
- £19.99–£315.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #309 within Portable Sound & Video. It carries 237 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 21.9%
- Average rank
- #309in Portable Sound & Video
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 237per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fiio Jm21 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FiiO M21 Digital Audio Player (Blue)
- Price
- £282.82
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago

FiiO JM21 Digital Audio Player with 4+64GB Memory (Sky Blue)
- Price
- £198.13
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

FiiO JM21 Digital Audio Player with 4+64GB Memory (Black)
- Price
- £198.91
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

FiiO M21 Android 13 Portable Music Player MP3 Snapdragon 680 4* CS43198 DAC Chips Hi-Res Audio DSD Bluetooth LDAC (Titanium Gold)
- Price
- £283.60
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago

FiiO M21 Portable Music Player Android 13 MP3 Snapdragon 680 4 Chips DAC CS43198 Audio High Resolution DSD Bluetooth LDAC (Black)
- Price
- £315.92
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 5mo ago
Trending
90-day click momentum
FiiO M21 Portable Music Player Android 13 MP3 Snapdragon 680 4 Chips DAC CS43198 Audio High Resolution DSD Bluetooth LDAC (Black)
- Price
- £315.92
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 5mo ago

FiiO JM21 Digital Audio Player with 4+64GB Memory (Sky Blue)
- Price
- £198.13
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

FiiO JM21 Digital Audio Player with 4+64GB Memory (Black)
- Price
- £198.91
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

HiBy R1 HiFi MP3 Player with Bluetooth 5.1 Tidal Qobuz DSD 256 native Lossless Music Player with Touchscreen/Hi Res Audio Certified/MSEB Tuning/2TB Expanded Memory
- Price
- £56.99
- Rating
- 4.2/5
- Reviews
- 484
- Age
- 1y ago

Cassette Style Case for the FiiO M21 DAP (Titanium Gold)
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
FiiO JM21 Digital Audio Player with 4+64GB Memory (Sky Blue)
- Price
- £198.13
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

FiiO JM21 Digital Audio Player with 4+64GB Memory (Black)
- Price
- £198.91
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

FiiO M21 Portable Music Player Android 13 MP3 Snapdragon 680 4 Chips DAC CS43198 Audio High Resolution DSD Bluetooth LDAC (Black)
- Price
- £315.92
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 5mo ago

Cassette Style Case for the FiiO M21 DAP (Titanium Gold)
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

FiiO M21 Digital Audio Player (Blue)
- Price
- £282.82
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- FiiO98%
- HiBy2%
Demand
Fiio Jm21 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3× · 10 of 12 months tracked
Search terms
Top Fiio Jm21 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fiio m2148K/yr
- fiio jm2130K/yr
- fiio jm21 digital audio player2K/yr
Reviews and returns
What reviews say buyers love and hate about Fiio Jm21
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hopeless Bluetooth
it refused to connect to
Since I couldn't connect any devices to it
Yes and no, I think it's a bit too expensive,
The player is a little on the expensive side
Overpriced and too slow
When charging gets to hot and corrupts screen
would not charge after 18 months use
its dont last all day with its change which is very dissapointing when you have no where charge it
Horrid UI/interface
though its slightly elongated compared to the real thing
as there is a problem with the headphone socket
Love
It sounds clear with smooth sound
Good sound
the audio performance is perfectly respectable
The build quality is decent
Solid quality feel and build
The build quality is pretty good, nice and solid
Brilliant value for the money
reasonable price
Perfect for price
all the buttons work
the buttons have a good feel to them
I like that they've taken the physical button approach
The robust construction is also very reassuring
It's very solid build
with plenty of power
Return
5.1% Return rate 6% Fixable by listing
Hopeless Bluetooth
it refused to connect to
Since I couldn't connect any devices to it
It has issues
People have reported lag issues at 8000 files
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fiio Jm21 questions
Answered from the same tracked data.









