fake cigarettes
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great384avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.87–£19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£44K£44K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, fake cigarettes is a £44K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fake cigarettes market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £40K–£54K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 2.2%
- Avg brand age
- 57 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
33
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
6%
- CLESEN36%
- HELLZ KITCHEN32%
- Honeyrose Products Ltd8%
- Bristol Novelty8%
- MAAK6%
- FNA FASHIONS3%
- Open — no brand owns it (3 brands, 6%)
Demand
Weekly Amazon search volume, last 32 weeks — -21.5% search growth over the last 90 days.Top fake cigarettes search terms
- fake cigarettes52K/yr
- fake cigarette34K/yr
- prop cigarettes6K/yr
Top fake cigarettes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pack of 2 Fake Lit Cigarettes Realistic Look Fake Cigarettes Funny Bag Gift Play Trick Joke Blow Smoke
HELLZ KITCHEN£3.063.4★177 rev
CLESEN Fake Cigarettes 3.25 Inch Puff Cigarettes (Pack of 6) Realistic Look - Ideal for Themed Parties/Theatrical Performances
CLESEN£4.144.3★948 rev
Fake Puff Cigarettes Costume Accessory- That Blow Smoke- 3.25- Durable & Realistic & Ideal For Themed Parties & Durable & Realistic- Ideal For Themed Parties& Theatrical Performances 2 Pack
CLESEN£3.493.9★236 rev
Honeyrose Blue Herbal Cigarettes
Honeyrose Products Ltd£17.723.5★80 rev
Bristol Novelty Funnyman Jokes Fake Lit Cigarettes Practical Joke - False Cigarettes with a Realistic Look One Size
Bristol Novelty£2.874.2★949 rev
Newest
by launch date
Cigtrus Tobacco-Free Nicotine-Free Smokeless Air Inhaler - Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick (Multi Colour)
cigtrus£19.5324 rev
TVSVKWE 10 Pieces Of Imitation Cigarettes Prank Toys Party Props Funny Toys Photo Props.
TVSVKWE£6.086 rev
Fake Puff Cigarettes Costume Accessory- That Blow Smoke- 3.25- Durable & Realistic & Ideal For Themed Parties & Durable & Realistic- Ideal For Themed Parties& Theatrical Performances 2 Pack
CLESEN£3.49236 rev
Pack of 5 Fake Cigarettes Toys Fake Lit Cigarettes Puff Cigarette Realistic Look Practical Joke - False Cigarettes Funnyman Jokes Bag Gift Play Trick Joke Blow Smoke
MAAK£4.0638 rev
CLESEN Fake Cigarettes 3.25 Inch Puff Cigarettes (Pack of 6) Realistic Look - Ideal for Themed Parties/Theatrical Performances
CLESEN£4.14948 rev
Trending
90-day click momentumCigtrus Tobacco-Free Nicotine-Free Smokeless Air Inhaler - Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick (Multi Colour)
cigtrus£19.533.0★
Fake Puff Cigarettes Costume Accessory- That Blow Smoke- 3.25- Durable & Realistic & Ideal For Themed Parties & Durable & Realistic- Ideal For Themed Parties& Theatrical Performances 2 Pack
CLESEN£3.493.9★
Pack of 2 Fake Lit Cigarettes Realistic Look Fake Cigarettes Funny Bag Gift Play Trick Joke Blow Smoke
HELLZ KITCHEN£3.063.4★
CLESEN Fake Cigarettes 3.25 Inch Puff Cigarettes (Pack of 6) Realistic Look - Ideal for Themed Parties/Theatrical Performances
CLESEN£4.144.3★
FNA FASHIONS Vintage Long Cigarette Holder with 2 Fake Cigarettes 30cm Classic Costume Accessory for 1920s Theme Parties Halloween Cosplay Stage Performance & Photo Props
FNA FASHIONS£3.164.2★
What buyers say about fake cigarettes
What buyers praise and complain about, mined from review topics.What buyers love
“Realistic, decent quality”
“Fun item”
“Good props for Halloween costume”
“As described”
What buyers complain about
“These look nothing like the picture”
“super cheap quality”
“Cheap cardboard not worth the price”
“I brought to help me with stop smoking didn't work for me”
“fell apart”
Top return reasons
Common questions
- Is fake cigarettes profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the fake cigarettes niche?
- 9 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fake cigarettes?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.6%.
- What does it cost to enter the fake cigarettes niche?
- Listings span £2.87–£19.53; the average listing price is £6.71 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.