Skip to content

Fake Cigarettes

Fail

Shoppers spend only $44K a year here, so Fake Cigarettes is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£44K/yr93K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
84%top-5 click share · 9 brands · 33 sellers

Flapen Score

Fake Cigarettes against its category

The dotted line is the Electronics & Photo average. Past it, Fake Cigarettes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Cigarettes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Cigarettes 93K times last year and spent an estimated £44K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
7.0%
Market size, estimated
£44Ka year
Top search term
fake cigarettes52K searches a year

02 · Price

A sale here is worth £6.71.

Listings sell for £6.71 on average, from £2.87 to £19.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.71 that is £3K to £5K a year per listing.

Average price
£6.71under the $15 to $100 sweet spot
Price range
£2.87–£19.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #287 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 384 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#287in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Fake Cigarettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

33

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • CLESEN36%
  • HELLZ KITCHEN32%
  • Honeyrose Products Ltd8%
  • Bristol Novelty8%
  • MAAK6%
  • FNA FASHIONS3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Fake Cigarettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Fake Cigarettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake cigarettes52K/yr
  • fake cigarette34K/yr
  • prop cigarettes6K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Cigarettes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.17

These look nothing like the picture

Not as the photo

These are not as the illustration

Quality-Overall25%+2.36

super cheap quality

poor quality tips come out

Value For Money25%−0.33

Cheap cardboard not worth the price

Not for me very expensive

Functionality-Overall13%−0.15

I brought to help me with stop smoking didn't work for me

Durability13%−0.15

fell apart

Love

Quality-Overall50%+2.36

Realistic, decent quality

Very good and cheap you can easily get the puff looks so realistic

Fun/Entertainment Experience25%+1.72

Fun item

Gifting Purpose13%+0.82

Good props for Halloween costume

Advertised Vs Actual Product13%−0.17

As described

Return

0.6% Return rate 31% Fixable by listing

Functionality-Overall22%▅▁▄▁█▁

I brought to help me with stop smoking didn't work for me

Advertised Vs Actual Product22%▁▃▂█▁▁

These look nothing like the picture

Not as the photo

These are not as the illustration

Quality-Overall19%▆█▁▁▁▄

super cheap quality

poor quality tips come out

Size-Overall9%▁▁▁▁▁█
Strength6%

FAQ

Common Fake Cigarettes questions

Answered from the same tracked data.