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Euro Extension Lead

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $35K a year here, so Euro Extension Lead is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£35K/yr49K searches / yr
90-day growth
+64.5%search demand this quarter
Competition
43%top-5 click share · 12 brands · 27 sellers

Flapen Score

Euro Extension Lead against its category

The dotted line is the Electronics & Photo average. Past it, Euro Extension Lead is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Euro Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Euro Extension Lead 49K times last year and spent an estimated £35K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+64.5%
Conversion, latest week
5.0%
Market size, estimated
£35Ka year
Peak month
August2.1× the quietest month
Top search term
eu to uk extension lead9K searches a year

02 · Price

A sale here is worth £14.43.

Listings sell for £14.43 on average, from £10.92 to £17.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.43 that is £0 to £1K a year per listing.

Average price
£14.43under the $15 to $100 sweet spot
Price range
£10.92–£17.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #186 within Power Accessories. It carries 643 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#186in Power Accessories
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
24

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Euro Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

43%

Top 20: 96%

Open market

23%

  • Mscien18%
  • ROOTOMA18%
  • Aodeng13%
  • SHUOMAO10%
  • FDTEK9%
  • Wandhill9%

Demand

Euro Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Euro Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eu to uk extension lead9K/yr
  • european extension lead9K/yr
  • eu extension lead8K/yr
  • european to uk plug adaptor extension lead6K/yr
  • uk to eu extension lead5K/yr
  • eu extension lead with uk plug4K/yr
  • european extension lead with eu plug4K/yr
  • euro extension lead4K/yr

Reviews and returns

What reviews say buyers love and hate about Euro Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy12%−0.04

Quite bulky

A bit big and heavy

heavier than a standard adapter

Socket/Port/Plug9%−0.04

However after 2 months of use all the USB ports went totally dead

No individual switch per socket

the USB ports have stopped working

Charging9%+0.45

Can take a bit longer to charge up devices as its not fast

or would charge slower. or restart charging

Whenever I'm trying to charge anything via usb, I can hear an annoying noise

Heating9%−0.05

Did not get hot despite 24hr 2kw use

Was so disappointed with this as it was the first time using it got so hot I had to use a towel to pull out

Quality-Overall9%

stuff is built badly these days

However, it feels cheap

Build quality is only so-so

Love

Quality-Overall20%

Good quality

The build quality feels solid

Good quality adaptor

Portability14%+2.19

Very travel friendly

Works well and easy to pack for travel

Great for traveling

Charging11%+0.45

it has been useful for chargers

its charge USB ports do provide fast charge option

Supports fast USB charging

Value For Money9%+0.60

Good price

Reasonable price

Good value for money

Advertised Vs Actual Product8%+0.60

Works as advertised

Works as it should

Worked as I expected

Return

1.1% Return rate 19% Fixable by listing

Socket/Port/Plug17%█▄▃█▇█

However after 2 months of use all the USB ports went totally dead

No individual switch per socket

the USB ports have stopped working

Weight Heavy15%█▅▃▇▅▇

Quite bulky

A bit big and heavy

heavier than a standard adapter

Size-Overall15%▃██▄▅▅
Functionality-Overall11%▇███▅▅

Dont work

Compatibility-Overall11%▇▇█▁▇▆

The rear UK shaver/toothbrush socket will not accept a UK shaver/toothbrush plug

FAQ

Common Euro Extension Lead questions

Answered from the same tracked data.