Is eufy floodlight camera profitable to sell on Amazon United Kingdom?

The niche generates £119K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (32/100).

How competitive is the eufy floodlight camera niche?

9 brands and 59 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in eufy floodlight camera?

Top complaints mined from reviews: Connectivity-Overall, Durability, Charging. The return rate is 4.7%.

When does demand for eufy floodlight camera peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the eufy floodlight camera niche?

Listings span £23.79–£151.68; the average listing price is £76.17 (sweet spot $15–$100). The average incumbent carries 2,241 reviews — the moat a new listing must climb.

eufy floodlight camera

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Great£76.17

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£23.79–£151.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,240.79

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£119K

£119K/yr · 156K searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, eufy floodlight camera is a £119K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

eufy floodlight camera market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £114K–£152K; units × avg price
Conversion rate: 1.0%
Avg BSR: #145
Page quality: 0%
Prime: 95%
Sponsored: 68%
Out of stock: 4.2%
Avg brand age: 30 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Tapo45%
eufy Security40%
Reolink3%
ieGeek3%
Cinnado3%
EZVIZ2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top eufy floodlight camera search terms

floodlight camera26K/yr -6.3%0.5% conv.
eufy floodlight camera25K/yr -1.7%1.4% conv.
security light with camera28K/yr -24.2%0.3% conv.
tapo floodlight camera11K/yr -14.0%1.5% conv.
eufy floodlight8K/yr -23.9%1.4% conv.
flood light camera6K/yr +5.4%0.1% conv.
tapo outdoor light8K/yr -40.7%0.2% conv.
tapo floodlight5K/yr -17.2%1.3% conv.
outdoor camera with light6K/yr -28.8%0.4% conv.
tapo c7204K/yr -13.5%3.7% conv.

All search terms

Top eufy floodlight camera products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tapo C720 Floodlight Outdoor Security Camera 2800-Lumen Ultra-Bright 2K QHD 4MP 270 Detection Zone Wi Fi Camera No Monthly Fee Smart AI Customizable Alarm IP65 Work with Google & Alexa

Tapo£72.674.5★9,286 rev

eufy Security Floodlight Camera E340 Dual Cameras Wired Outdoor Security Camera 3K Resolution Pan & Tilt 24/7 Recording Dual-Band Wi-Fi 2 000 Lumens HomeBase S380 Compatible No Monthly Fee

eufy Security£128.494.2★884 rev

Tapo C710 2K 3MP Pan Tilt Outdoor 1500 Lumen Footlight Security Camera CCTV No Monthly Fee Night Colour AI Detection Hardwired Power Flexible Storage Alexa and Google IP65 Push Notification

Tapo£60.104.6★84 rev

Tapo C615F KIT Solar Security Camera Outdoor Wireless 2K 3MP Floodlight Security Camera with 360 Pan Tilt Colour Night Vision AI Detection & Tracking IP65 Alexa & Google Home No Monthly Fee

Tapo£75.964.3★226 rev

Security Floodlight Camera E30

eufy Security£92.274.5★912 rev

Newest

by launch date

Reolink TrackFlex Floodlight WiFi 4K PTZ Camera Outdoor 360 Auto-Tracking Zoom 270 PIR Detection 3000 Lumens Floodlight Camera Wi-Fi 6 with Local AI Video Search 24/7 Recording Hardwired

Reolink£151.68134 rev

4mo ago

Tapo C710 2K 3MP Pan Tilt Outdoor 1500 Lumen Footlight Security Camera CCTV No Monthly Fee Night Colour AI Detection Hardwired Power Flexible Storage Alexa and Google IP65 Push Notification

Tapo£60.1084 rev

5mo ago

Reolink 2K 150 Security Cameras Wireless Outdoor Solar Floodlight Cam Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66 for Garage Yard

Reolink£74.29272 rev

5mo ago

Porch Light Camera Outdoor 2K Wi-Fi Front Door Security Camera with AI Human Detection Auto-Tracking 2-Way Audio Cloud/SD Storage Wall Mount Lantern Sconce Cam for Porch Garage Patio Doorway

Movols Guard your home£83.046 rev

6mo ago

Tapo C615F KIT Solar Security Camera Outdoor Wireless 2K 3MP Floodlight Security Camera with 360 Pan Tilt Colour Night Vision AI Detection & Tracking IP65 Alexa & Google Home No Monthly Fee

Tapo£75.96226 rev

8mo ago

What buyers say about eufy floodlight camera

What buyers praise and complain about, mined from review topics.

What buyers love

Camera Quality21%

“Brilliant camera”

Quality-Overall13%

“Amazing quality”

Assembly/Installation11%

“Easy set up”

Value For Money8%

“Good value”

Security4%

“this is a welcome addition to the security system”

Battery Life4%

“Battery lasts well”

Image/Picture Clarity4%

“Picture quality good”

Brightness/Shine/Glow3%

“that seems bright enough for us”

Charging3%

“quick charging”

Night Vision3%

“The night vision is actually impressive”

What buyers complain about

Connectivity-Overall14%

“they are very slow to connect”

Durability12%

“Stopped working after a short time”

Charging11%

“simply does not hold charge”

Functionality-Overall6%

“However it didnt work properly”

Battery Life5%

“Battery is terrible”

Quality-Overall5%

“absolutely atrocious product”

Value For Money4%

“A very very expensive dummy camera”

Assembly/Installation3%

“Challenging Installation”

Camera Quality2%

“Camera not working”

Compatibility-Overall2%

“Google home integration isn't great on the mobile app”

Top return reasons

Connectivity-Overall26%

Functionality-Overall14%

Compatibility-Overall10%

Size-Overall8%

Charging7%

Value For Money5%

Defective Material/Parts3%

Camera Quality3%