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Energizer Rechargeable Batteries Aa

Fail

The top 5 brands take 100% of clicks, so Energizer Rechargeable Batteries Aa is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£135K/yr72K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
90%top-5 click share · 2 brands · 102 sellers

Flapen Score

Energizer Rechargeable Batteries Aa against its category

The dotted line is the Electronics & Photo average. Past it, Energizer Rechargeable Batteries Aa is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energizer Rechargeable Batteries Aa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energizer Rechargeable Batteries Aa 72K times last year and spent an estimated £135K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
14.6%
Market size, estimated
£135Ka year
Top search term
energizer rechargeable batteries aa39K searches a year

02 · Price

A sale here is worth £12.72.

Listings sell for £12.72 on average, from £5.52 to £27.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £12.72 that is £10K to £13K a year per listing.

Average price
£12.72under the $15 to $100 sweet spot
Price range
£5.52–£27.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #80 within Household Batteries, Chargers & Accessories. It carries 8,680 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
3.2%
Average rank
#80in Household Batteries, Chargers & Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,680per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Energizer Rechargeable Batteries Aa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Energizer67%
  • Energizer Max33%

Demand

Energizer Rechargeable Batteries Aa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Energizer Rechargeable Batteries Aa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energizer rechargeable batteries aa39K/yr
  • energiser rechargeable batteries aa11K/yr
  • energizer rechargeable battery aa8K/yr
  • energizer rechargeable batteries6K/yr
  • energizer aa rechargeable batteries4K/yr
  • rechargeable battery aa energizer5K/yr

Reviews and returns

What reviews say buyers love and hate about Energizer Rechargeable Batteries Aa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging41%−0.16

Charger not that good

Won't hold the charge

difficult to charge

Battery Life14%+1.47

the batteries don't last as long as expected

Poor Battery Life

Bad batteries

Durability13%−0.04

Broke within 11 months Rubbish

Don't last long

however has lasted less than a month

Quality-Overall6%+0.58

my cheap rechargeable batteries

Poor quality

Absolute rubbish

Value For Money5%+1.68

They're more expensive than cheaper brands

price varies a lot

very low capacity for the price

Love

Battery Life27%+1.47

Long Lasting Batteries

good battery life

Good battery

Value For Money19%+1.68

Good Price

Excellent value

they are good value for money on Amazon

Charging15%−0.16

Fast charging

Great charger

Charges well

Quality-Overall14%+0.58

Good quality

certainly as good as the other well known brand in terms of longevity

Very good piece of kit

Advertised Vs Actual Product8%+0.49

are exactly as advertised

Just what I needed

As described

Return

0.4% Return rate 24% Fixable by listing

Charging30%▅█▅██▅

Charger not that good

Won't hold the charge

difficult to charge

Size-Overall21%█▅▅▇▆▆
Battery Life11%▃▅█▅▃▆

the batteries don't last as long as expected

Poor Battery Life

Bad batteries

Defective Material/Parts10%▃▅▄▁▇█
Functionality-Overall8%▃▇▇▄█▃

didn't even work

Doesn't work very well

FAQ

Common Energizer Rechargeable Batteries Aa questions

Answered from the same tracked data.