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Energizer Battery Charger

Fail

Shoppers spend only $30K a year here, so Energizer Battery Charger is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£30K/yr52K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
51%top-5 click share · 14 brands · 53 sellers

Flapen Score

Energizer Battery Charger against its category

The dotted line is the Electronics & Photo average. Past it, Energizer Battery Charger is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energizer Battery Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energizer Battery Charger 52K times last year and spent an estimated £30K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
4.1%
Market size, estimated
£30Ka year
Peak month
December2.5× the quietest month
Top search term
rechargeable batteries with charger26K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £6.47 to £33.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.94 that is £0 to £1K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£6.47–£33.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #43 within Camera & Photo. It carries 3,980 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
11.0%
Average rank
#43in Camera & Photo
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,980per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Energizer Battery Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

53

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

16%

  • BEVIGOR23%
  • Amazon Basics23%
  • HiQuick15%
  • Energizer10%
  • Duracell7%
  • POWEROWL6%
  • Open — no brand owns it (8 brands, 16%)

Demand

Energizer Battery Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Energizer Battery Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rechargeable batteries with charger26K/yr
  • rechargeable battery pack12K/yr
  • rechargeable batteries aaa and charger6K/yr
  • aa battery charger 8 slot5K/yr
  • alkaline battery charger4K/yr

Reviews and returns

What reviews say buyers love and hate about Energizer Battery Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging35%−0.07

takes long to charge

Doesn't charge

Not a fast charger

Battery Life17%−0.03

Batteries dont seem to last very long

the battery life is terrible

Low quality battery

Quality-Overall8%+0.69

Absolute garbage

Not good quality

Complete rubbish product

Durability7%−0.09

Broke after a year

Broke after 1 use

Doesn't last

Value For Money4%+1.50

it wasn't cheap

Not worth the money

a little pricey

Love

Charging35%−0.07

Fast charge

Great Charger

Charges well

Battery Life14%−0.03

The batteries are great

Great battery life

Decent battery

Value For Money12%+1.50

GREAT VALUE

Value for money

Excellent value

Quality-Overall11%+0.69

Good Product Selection

GOOD PRODUCT, WELL MADE AND RIGHT SIZE TO TAKE UP LITTLE ROOM FOR STORAGE

Good Quality

Ease Of Use6%+0.97

Easy to Use

very handy

easy to read

Return

0.9% Return rate 10% Fixable by listing

Charging37%█▇▇▆▆▇

takes long to charge

Doesn't charge

Not a fast charger

Functionality-Overall14%▃▅▅▇█▆

Never worked

Doesn't work

Stopped working

Battery Life13%▆▄▇█▆▅

Batteries dont seem to last very long

the battery life is terrible

Low quality battery

Size-Overall7%▄█▅▆▅█

Poor fit

Too big

Small

Defective Material/Parts7%█▇▆▇▄▅

FAQ

Common Energizer Battery Charger questions

Answered from the same tracked data.