Endura T22
MaybeThe products selling today average only 3.8★. But shoppers spend only $71K a year here, so Endura T22 is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 1,488 Electronics & Photo niches · +15 vs the category median of 4459
- Market size
- £71K/yr128K searches / yr
- 90-day growth
- +37.5%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 39 sellers
Flapen Score
Endura T22 against its category
The dotted line is the Electronics & Photo average. Past it, Endura T22 is stronger. Inside it, weaker.
Market
The Endura T22 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Endura T22 128K times last year and spent an estimated £71K. The top 5 brands take 79% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +37.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £71Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- e cigarette rechargeable31K searches a year
02 · Price
A sale here is worth £15.02.
Listings sell for £15.02 on average, from £6.35 to £30.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.02 that is £4K to £8K a year per listing.
- Average price
- £15.02inside the $15 to $100 sweet spot
- Price range
- £6.35–£30.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #20 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 353 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 1.2%
- Average rank
- #20in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 353per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Endura T22 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUPPLIIONLINE - Ten Motives Compatible Spare Battery Rechargeable - Easy to Install White Color
- Price
- £9.36
- Rating
- 4.3/5
- Reviews
- 376
- Age
- 2y ago
Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White
- Price
- £9.79
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 5mo ago
![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago
E cigarette Ecig Vape | NUCIG UK Brand Premium Rechargeable Starter Kit | Without Nicotine | Without Tobacco (Natural | Orange Tip)
- Price
- £15.75
- Rating
- 3.6/5
- Reviews
- 115
- Age
- 10y ago
![Geekvape Sonder Q Vape Kit [Green Purple] - Available in 15 colours - Type-C Fast Charge 1000mAh Battery 20W Output 3-Colour Light - Compatible with Geekvape Q Pods - No Nicotine](https://m.media-amazon.com/images/I/4150GHWraQL.jpg)
Geekvape Sonder Q Vape Kit [Green Purple] - Available in 15 colours - Type-C Fast Charge 1000mAh Battery 20W Output 3-Colour Light - Compatible with Geekvape Q Pods - No Nicotine
- Price
- £7.07
- Rating
- 3.8/5
- Reviews
- 404
- Age
- 2y ago
Trending
90-day click momentumOxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago
Innokin Adept Zlide Vaping Kit Long Lasting 3000mAh Battery Equipped with Zlide Tank Z Coil IP67 Waterproof Haman Auto-Wattage-Selection for MTL Vaping Nicotine Free (Black)
- Price
- £30.83
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 7mo ago
![VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid](https://m.media-amazon.com/images/I/41JGqILnPiL.jpg)
VAPORESSO XROS 4 MINI POD Vape Kit [Icy Pink] - Compact Prolonged Lifespan Fast Rechargeable Battery Comfortable Grip Refillable E Cigarettes No Nicotine No Liquid
- Price
- £11.52
- Rating
- 3.7/5
- Reviews
- 316
- Age
- 2y ago
Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)
- Price
- £19.90
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago
5GVAPE Electronic Cigarette eGo CE4 USB Charge Rechargeable Battery E Cigarette Vape Pens 2 Packs Shisha Starter Kit Easy Top Refill Tank Vape Pen Travel Set E Cig No E-Liquid
- Price
- £17.05
- Rating
- 3.8/5
- Reviews
- 78
- Age
- 4y ago
Newest
by launch dateTen Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White
- Price
- £9.79
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 5mo ago
SUPPLIIONLINE E-RETAILER - Tobacco Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Tobacco Refill Cartridges)
- Price
- £9.69
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 6mo ago
SUPPLIIONLINE E-RETAILER - Menthol Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Menthol Refill Cartridges)
- Price
- £9.78
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 6mo ago
Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)
- Price
- £19.90
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago
Innokin Adept Zlide Vaping Kit Long Lasting 3000mAh Battery Equipped with Zlide Tank Z Coil IP67 Waterproof Haman Auto-Wattage-Selection for MTL Vaping Nicotine Free (Black)
- Price
- £30.83
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
39
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
15%
- SUPPLIIONLINE41%
- Survival Boyz14%
- SMOK9%
- INNOKIN8%
- NUCIG7%
- VAPORESSO6%
- Open — no brand owns it (5 brands, 15%)
Demand
Endura T22 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Endura T22 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- e cigarette rechargeable31K/yr
- electronic cigarette28K/yr
- electric cigarette21K/yr
- 10 motives spare battery9K/yr
- electric vape10K/yr
- 10 motives8K/yr
- motives electronic cigarette4K/yr
- 10 motives refills5K/yr
- ok vape4K/yr
- cigarette vape5K/yr
Reviews and returns
What reviews say buyers love and hate about Endura T22
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Will not charge up
has stopped charging
Doesn't charge
Don't last
Stopped working after 3 weeks
Broken after 2 months
Poor battery and it leaks
They LEAK
Leaked everywhere
Doesnt work properly
Will not charge just lights are flashing
Did not work
Not as pictured
Picture is completely misleading
Not as described
Love
These two e-cigarettes appeared to be of good quality
Good quality vape
Great product
Fair price
Excellent value
Good price
It charges on my usual charger
charges overnight, and lasts all day
Fast charge easy fill
As expected
works as it should
As described
Easy to use
really good to use, easy to understand and follow,
Simple to start
Return
1.2% Return rate 5% Fixable by listing
Will not charge up
has stopped charging
Doesn't charge
Doesnt work properly
Will not charge just lights are flashing
Did not work
Poor battery and it leaks
They LEAK
Leaked everywhere
The item doesnt work the pods broken very disappointing
Defective e cigarette
Product doesnt work
Don't last
Stopped working after 3 weeks
Broken after 2 months
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Endura T22 questions
Answered from the same tracked data.