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Endura T22

Endura T22 shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 18Growth 61Conversion 46Competition 55Returns 92Price range 65Avg price 75Brand share 43Review moat 82Quality gap 97
This niche Category average

Is Endura T22 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Endura T22 is a £71K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 59/100.

Endura T22: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +37.5% over the last 90 days and 3.7% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr8K
Search volume / yr+37.5%128K
Conversion rate3.7%
Avg price£15.02

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 39
Top-5 product click share52%
Open market21%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement0%
New entrants (1y)7· 2 succeeded
Avg rating3.8★
Avg reviews353

Top Endura T22 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

39

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

15%

  • SUPPLIIONLINE41%
  • Survival Boyz14%
  • SMOK9%
  • INNOKIN8%
  • NUCIG7%
  • VAPORESSO6%
  • Open — no brand owns it (5 brands, 15%)

Endura T22 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR3.7%Products23Brands11Top 5 Brands79%OOS Rate1.2%Rating3.8★Reviews353Avg BSR#20
20K15KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Endura T22 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e cigarette rechargeable31K/yr
  • electronic cigarette28K/yr
  • electric cigarette21K/yr
  • 10 motives spare battery9K/yr
  • electric vape10K/yr
  • 10 motives8K/yr
  • motives electronic cigarette4K/yr
  • 10 motives refills5K/yr
  • ok vape4K/yr
  • cigarette vape5K/yr

What reviews say buyers love and hate about Endura T22

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall18%

These two e-cigarettes appeared to be of good quality

Value For Money13%

Fair price

Charging10%

It charges on my usual charger

Advertised Vs Actual Product10%

As expected

Ease Of Use9%

Easy to use

What buyers complain about

90% of reviews
Charging30%

Will not charge up

Durability13%

Don't last

Leak-Proof9%

Poor battery and it leaks

Functionality-Overall9%

Doesnt work properly

Advertised Vs Actual Product8%

Not as pictured

Endura T22 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging
30%
2Functionality-Overall
25%
3Leak-Proof
12%
4Defective Material/Parts
8%
5Durability
4%

Common Endura T22 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Endura T22 59/100 on Amazon United Kingdom — Worth a look. The niche generates £71K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved +37.5% over the last 90 days.
Search demand for Endura T22 on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.