Is endura t22 profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the endura t22 niche?

11 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in endura t22?

Top complaints mined from reviews: Charging, Durability, Leak-Proof. The return rate is 1.2%.

When does demand for endura t22 peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the endura t22 niche?

Listings span £6.35–£30.83; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.

endura t22

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great352.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.02

avg listing price — sweet spot $15–$100

Price range

Good£6.35–£30.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.5%

90-day search growth — must beat 0% to launch

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Bad£71K

£71K/yr · 128K searches

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, endura t22 is a £71K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

endura t22 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £90K–£120K; units × avg price
Conversion rate: 3.7%
Avg BSR: #20
Page quality: 0%
Prime: 91%
Sponsored: 0%
Out of stock: 1.2%
Avg brand age: 56 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

15%

SUPPLIIONLINE41%
Survival Boyz14%
SMOK9%
INNOKIN8%
NUCIG7%
VAPORESSO6%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top endura t22 search terms

e cigarette rechargeable31K/yr +144.8%1.2% conv.
electronic cigarette28K/yr -13.5%0.2% conv.
electric cigarette21K/yr +9.1%0.5% conv.
10 motives spare battery9K/yr +3.2%15.4% conv.
electric vape10K/yr -13.9%0.7% conv.
10 motives8K/yr +5.5%8.4% conv.
motives electronic cigarette4K/yr +4.0%16.9% conv.
10 motives refills5K/yr -2.4%4.4% conv.
ok vape4K/yr -10.7%4.5% conv.
cigarette vape5K/yr -22.8%0.5% conv.

All search terms

Top endura t22 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUPPLIIONLINE - Ten Motives Compatible Spare Battery Rechargeable - Easy to Install White Color

SUPPLIIONLINE£9.364.3★376 rev

Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White

SUPPLIIONLINE£9.793.3★12 rev

Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Survival Boyz£17.844.0★118 rev

E cigarette Ecig Vape | NUCIG UK Brand Premium Rechargeable Starter Kit | Without Nicotine | Without Tobacco (Natural | Orange Tip)

NUCIG£15.753.6★115 rev

Geekvape Sonder Q Vape Kit [Green Purple] - Available in 15 colours - Type-C Fast Charge 1000mAh Battery 20W Output 3-Colour Light - Compatible with Geekvape Q Pods - No Nicotine

Survival Boyz£7.073.8★404 rev

Newest

by launch date

Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White

SUPPLIIONLINE£9.7912 rev

5mo ago

SUPPLIIONLINE E-RETAILER - Tobacco Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Tobacco Refill Cartridges)

SUPPLIIONLINE£9.699 rev

6mo ago

SUPPLIIONLINE E-RETAILER - Menthol Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Menthol Refill Cartridges)

SUPPLIIONLINE£9.789 rev

6mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)

Haman£19.9016 rev

7mo ago

Innokin Adept Zlide Vaping Kit Long Lasting 3000mAh Battery Equipped with Zlide Tank Z Coil IP67 Waterproof Haman Auto-Wattage-Selection for MTL Vaping Nicotine Free (Black)

Haman£30.8315 rev

7mo ago

What buyers say about endura t22

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“These two e-cigarettes appeared to be of good quality”

Value For Money13%

“Fair price”

Charging10%

“It charges on my usual charger”

Advertised Vs Actual Product10%

“As expected”

Ease Of Use9%

“Easy to use”

Assembly/Installation4%

“easy to put together”

Functionality-Overall4%

“Vape is working”

Efficiency4%

“This vape kit works great”

Color3%

“I love the colour”

Instructions/User Manual/Troubleshooting3%

“Brilliant starter kit clear instructions on how to use”

What buyers complain about

Charging30%

“Will not charge up”

Durability13%

“Don't last”

Leak-Proof9%

“Poor battery and it leaks”

Functionality-Overall9%

“Doesnt work properly”

Advertised Vs Actual Product8%

“Not as pictured”

Battery Life6%

“Faulty poor battery life”

Value For Money6%

“Waste of money”

Quality-Overall5%

“Bad quality”

Defective Material/Parts3%

“The item doesnt work the pods broken very disappointing”

Size-Overall2%

“Dont fit my plug”

Top return reasons

Charging30%

Functionality-Overall25%

Leak-Proof12%

Defective Material/Parts8%

Durability4%

Size-Overall4%

Compatibility-Overall3%

Battery Life3%

Heating2%

Advertised Vs Actual Product1%

Common questions

Is endura t22 profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the endura t22 niche?: 11 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in endura t22?: Top complaints mined from reviews: Charging, Durability, Leak-Proof. The return rate is 1.2%.
When does demand for endura t22 peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the endura t22 niche?: Listings span £6.35–£30.83; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.