endura t20s
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great115.44avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£17.15avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.69–£23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, endura t20s is a £51K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
endura t20s market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £51K–£69K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 19.7%
- Avg brand age
- 23 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
0%
- INNOKIN38%
- Haman31%
- Travel CubeX15%
- TVDC12%
- SPACE EAGLE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top endura t20s search terms
- innokin endura t20s13K/yr
- endura t20s9K/yr
- innokin t20s4K/yr
Top endura t20s products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
E Cigarette Vape Pen Starter Kit Innokin Endura T20S Vape Pens 1500mAh E-Cig Vape Kits with Top-Refill 2ml Prism T20S MTL Tank Using Prism-S Coil AMZ Edition No Nicotine - Stainless Steel
INNOKIN£16.304.2★42 rev
Innokin Endura T20S Starter Kit (Grey) 1500mAh Battery 18W Output 2ml Prism S Tank 0.8 Ohm Coil MTL Vape Device USB Charging Refillable Vape Kit No Nicotine
Travel CubeX£15.585.0★3 rev
Innokin Endura T20S Vaping Kit 1500mAh E-Cig Vape Kits with Top-Refill 2ml Prism T20S MTL Tank Simple 1-Button Design Haman Clear Liquid Window Nicotine Free (Blue)
Haman£18.373.3★5 rev
Presenting Innokin Endura T20S Starter Kit | 1500mAh Battery | Prism T20-S Tank | TVDC 2ml cartridge No Nicotine (Silver)
TVDC£17.883.8★5 rev
![INNOKIN ENDURA T20S Vape Kit [Silver] - Pocket Friendly Vape Pen Style Constant Power 1 Charge for 1 Day Simple One Button Operation Prism S Coils Compatible E Cigarettes No Nicotine](https://m.media-amazon.com/images/I/41TMeGrHZOL.jpg)
INNOKIN ENDURA T20S Vape Kit [Silver] - Pocket Friendly Vape Pen Style Constant Power 1 Charge for 1 Day Simple One Button Operation Prism S Coils Compatible E Cigarettes No Nicotine
INNOKIN£18.460.0★0 rev
Newest
by launch dateINNOKIN ENDURA T20S Vape Kit [Silver] - Pocket Friendly Vape Pen Style Constant Power 1 Charge for 1 Day Simple One Button Operation Prism S Coils Compatible E Cigarettes No Nicotine
INNOKIN£18.460 rev
Innokin Endura T20S Vaping Kit 1500mAh E-Cig Vape Kits with Top-Refill 2ml Prism T20S MTL Tank Simple 1-Button Design Haman Clear Liquid Window Nicotine Free (Royal Purple)
Haman£18.420 rev
Innokin Endura T20S Starter Kit (Grey) 1500mAh Battery 18W Output 2ml Prism S Tank 0.8 Ohm Coil MTL Vape Device USB Charging Refillable Vape Kit No Nicotine
Travel CubeX£15.583 rev
Innokin Endura T20S Starter Kit (Red Fade) 1500mAh Battery 18W Output 2ml Prism S Tank 0.8 Ohm Coil MTL Vape Device USB Charging Refillable Vape Kit No Nicotine
Travel CubeX£16.313 rev
Innokin Endura T20S Vaping Kit 1500mAh E-Cig Vape Kits with Top-Refill 2ml Prism T20S MTL Tank Simple 1-Button Design Haman Clear Liquid Window Nicotine Free (Stainless Steel)
Haman£18.815 rev
Trending
90-day click momentumInnokin Endura T20S Starter Kit (Red Fade) 1500mAh Battery 18W Output 2ml Prism S Tank 0.8 Ohm Coil MTL Vape Device USB Charging Refillable Vape Kit No Nicotine
Travel CubeX£16.315.0★
Innokin Endura T20S Starter Kit (Grey) 1500mAh Battery 18W Output 2ml Prism S Tank 0.8 Ohm Coil MTL Vape Device USB Charging Refillable Vape Kit No Nicotine
Travel CubeX£15.585.0★
INNOKIN ENDURA T20S Vape Kit [Silver] - Pocket Friendly Vape Pen Style Constant Power 1 Charge for 1 Day Simple One Button Operation Prism S Coils Compatible E Cigarettes No Nicotine
INNOKIN£18.460.0★
Innokin Endura T20S Vaping Kit 1500mAh E-Cig Vape Kits with Top-Refill 2ml Prism T20S MTL Tank Simple 1-Button Design Haman Clear Liquid Window Nicotine Free (Royal Purple)
Haman£18.420.0★
Innokin Endura T20S Vaping Kit 1500mAh E-Cig Vape Kits with Top-Refill 2ml Prism T20S MTL Tank Simple 1-Button Design Haman Clear Liquid Window Nicotine Free (Stainless Steel)
Haman£18.813.3★
What buyers say about endura t20s
What buyers praise and complain about, mined from review topics.What buyers love
“value for money”
“Battery lasts”
“Product exactly as described”
“Great for vapers who dont like the too strong vapes”
“Great vape in a lovely colour”
“Good quality item”
What buyers complain about
“Leaks”
“Stopped working after 1 week”
“Battery stopped charging after 2 mths very disappointing”
“it's just a messy thing :”
Top return reasons
Common questions
- Is endura t20s profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the endura t20s niche?
- 5 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in endura t20s?
- Top complaints mined from reviews: Leak-Proof, Durability, Charging. The return rate is 1.3%.
- When does demand for endura t20s peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the endura t20s niche?
- Listings span £6.69–£23.36; the average listing price is £17.15 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.