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Endura T20s

Maybe

The products selling today average only 3.9★. But the top 5 brands take 100% of clicks, so Endura T20s is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£51K/yr26K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
48%top-5 click share · 5 brands · 19 sellers

Flapen Score

Endura T20s against its category

The dotted line is the Electronics & Photo average. Past it, Endura T20s is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Endura T20s market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Endura T20s 26K times last year and spent an estimated £51K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
11.6%
Market size, estimated
£51Ka year
Peak month
January1.9× the quietest month
Top search term
innokin endura t20s13K searches a year

02 · Price

A sale here is worth £17.15.

Listings sell for £17.15 on average, from £6.69 to £23.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.15 that is £2K to £4K a year per listing.

Average price
£17.15inside the $15 to $100 sweet spot
Price range
£6.69–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 115 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Endura T20s products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

0%

  • INNOKIN38%
  • Haman31%
  • Travel CubeX15%
  • TVDC12%
  • SPACE EAGLE3%

Demand

Endura T20s search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Endura T20s search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • innokin endura t20s13K/yr
  • endura t20s9K/yr
  • innokin t20s4K/yr

Reviews and returns

What reviews say buyers love and hate about Endura T20s

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof50%

Leaks

Always leaks, doesn't close properly

Leaks quite badly

Durability20%−0.10

Stopped working after 1 week

Only worked for 1 week

Charging20%−0.10

Battery stopped charging after 2 mths very disappointing

Ease Of Cleaning10%−0.05

it's just a messy thing :

Love

Value For Money25%+1.50

value for money

good simple vape good price

Battery Life25%+0.61

Battery lasts

battery does last long

Advertised Vs Actual Product19%+1.08

Product exactly as described

Exactly as ordered

proprietry item as expectd

Sexual Wellness13%+0.69

Great for vapers who dont like the too strong vapes

Color13%+0.69

Great vape in a lovely colour

Return

1.3% Return rate 2% Fixable by listing

Leak-Proof44%▆▅▆▅█▆

Leaks

Always leaks, doesn't close properly

Leaks quite badly

Charging31%▅▄▄▇▅█

Battery stopped charging after 2 mths very disappointing

Defective Material/Parts9%█▆▃▁▃▄
Battery Life4%▆▅█▁▄▁
Touch/Button Controls4%▁▅▇█▁▁

FAQ

Common Endura T20s questions

Answered from the same tracked data.