Endura T18
MaybeThe products selling today average only 3.8★. But the top 5 brands take 99% of clicks, so Endura T18 is a Maybe.
- Flapen Score
- 52 / 100Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 4452
- Market size
- £91K/yr61K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 28 sellers
Flapen Score
Endura T18 against its category
The dotted line is the Electronics & Photo average. Past it, Endura T18 is stronger. Inside it, weaker.
Market
The Endura T18 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Endura T18 61K times last year and spent an estimated £91K. The top 5 brands take 99% of clicks. Demand peaks in Apr. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £91Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- endura t1831K searches a year
02 · Price
A sale here is worth £14.65.
Listings sell for £14.65 on average, from £11.93 to £18.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.65 that is £4K to £7K a year per listing.
- Average price
- £14.65under the $15 to $100 sweet spot
- Price range
- £11.93–£18.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #58 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 246 reviews at 3.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #58in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 3.79 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 246per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Endura T18 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Innokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]](https://m.media-amazon.com/images/I/41f5X3KbnUL.jpg)
Innokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]
- Price
- £13.07
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 9y ago
![Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine](https://m.media-amazon.com/images/I/31i6gYeikWL.jpg)
Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine
- Price
- £12.91
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6mo ago
![INNOKIN ENDURA T18E Vape Kit [White] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine](https://m.media-amazon.com/images/I/418ZeMSiWYL.jpg)
INNOKIN ENDURA T18E Vape Kit [White] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine
- Price
- £13.85
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 4y ago
![INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine](https://m.media-amazon.com/images/I/41SGkp5Bt3L.jpg)
INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine
- Price
- £13.90
- Rating
- 3.7/5
- Reviews
- 43
- Age
- 2y ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)
- Price
- £11.93
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Trending
90-day click momentumInnokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]
- Price
- £13.07
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 9y ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)
- Price
- £11.93
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine
- Price
- £12.91
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6mo ago
Innokin Endura T18E Vape Starter Kit 1000mAh Battery 2ml Refillable Tank with 1.5 Coil Mouth to Lung (MTL) E-Cigarette Device TPD Compliant No Nicotine (RED)
- Price
- £13.54
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 11mo ago
INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine
- Price
- £13.90
- Rating
- 3.7/5
- Reviews
- 43
- Age
- 2y ago
Newest
by launch dateInnokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine
- Price
- £12.91
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6mo ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)
- Price
- £11.93
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Purple)
- Price
- £13.15
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 7mo ago
INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Innokin Endura T18E Vape Starter Kit 1000mAh Battery 2ml Refillable Tank with 1.5 Coil Mouth to Lung (MTL) E-Cigarette Device TPD Compliant No Nicotine (RED)
- Price
- £13.54
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
28
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- INNOKIN62%
- Survival Boyz15%
- SPACE EAGLE13%
- Haman6%
- TILLELOT2%
- Retailgenics1%
- Open — no brand owns it (0%)
Demand
Endura T18 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.7×
Search terms
Top Endura T18 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- endura t1831K/yr
- t18e starter kit15K/yr
- t184K/yr
- endura t18 battery5K/yr
- endura t18e6K/yr
Reviews and returns
What reviews say buyers love and hate about Endura T18
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No battery life
battery wouldn't work
The battery doesnt last long at all
Broke
Burns the juices and coil disintegrated after using ot for 3 days
Stopped working within 2 months
Leaks
Leaks everywhere
It started to leak after the first week
this one will only charge to orange light
Doesn't hold charge either
its now stopped charging so going in the bin
Do not biy
Not working
Love
Whilst the item is a good quality vape
Good product
It's a great product
Cheap enough
Good value
WORKS FINE
as it says
it was always reliable
Return
1.6% Return rate 4% Fixable by listing
this one will only charge to orange light
Doesn't hold charge either
its now stopped charging so going in the bin
Do not biy
Not working
No battery life
battery wouldn't work
The battery doesnt last long at all
Leaks
Leaks everywhere
It started to leak after the first week
is it faulty
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Endura T18 questions
Answered from the same tracked data.