Is endura t18 profitable to sell on Amazon United Kingdom?

The niche generates £91K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the endura t18 niche?

6 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in endura t18?

Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 1.6%.

When does demand for endura t18 peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the endura t18 niche?

Listings span £11.93–£18.70; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.

endura t18

Worth a look

Shows beatable incumbent ratings (3.8★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great246.35

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Good£14.65

avg listing price — sweet spot $15–$100

Price range

Good£11.93–£18.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Market size

Bad£91K

£91K/yr · 61K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, endura t18 is a £91K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

endura t18 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £88K–£117K; units × avg price
Conversion rate: 10.2%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 6.2%
Avg brand age: 28 months
Avg seller age: 235 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

INNOKIN62%
Survival Boyz15%
SPACE EAGLE13%
Haman6%
TILLELOT2%
Retailgenics1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top endura t18 search terms

endura t1831K/yr +9.4%7.9% conv.
t18e starter kit15K/yr +10.3%9.3% conv.
t184K/yr -14.1%2.8% conv.
endura t18 battery5K/yr -6.4%3.5% conv.
endura t18e6K/yr -22.8%5.7% conv.

All search terms

Top endura t18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]

INNOKIN£13.073.9★50 rev

Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine

Survival Boyz£12.913.6★17 rev

INNOKIN ENDURA T18E Vape Kit [White] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine

INNOKIN£13.853.8★162 rev

INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine

INNOKIN£13.903.7★43 rev

Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)

SPACE EAGLE£11.933.0★4 rev

Newest

by launch date

Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine

Survival Boyz£12.9117 rev

6mo ago

Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)

SPACE EAGLE£11.934 rev

7mo ago

Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Purple)

SPACE EAGLE£13.157 rev

7mo ago

INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)

Haman£17.706 rev

9mo ago

Innokin Endura T18E Vape Starter Kit 1000mAh Battery 2ml Refillable Tank with 1.5 Coil Mouth to Lung (MTL) E-Cigarette Device TPD Compliant No Nicotine (RED)

Retailgenics£13.546 rev

11mo ago

What buyers say about endura t18

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Whilst the item is a good quality vape”

Value For Money19%

“Cheap enough”

Efficiency13%

“WORKS FINE”

Advertised Vs Actual Product13%

“as it says”

Durability4%

“it was always reliable”

What buyers complain about

Battery Life20%

“No battery life”

Durability13%

“Broke”

Leak-Proof11%

“Leaks”

Charging11%

“this one will only charge to orange light”

Functionality-Overall7%

“Do not biy”

Touch/Button Controls7%

“button sticks when pressed”

Value For Money6%

“Not worth the money tbh”

Defective Material/Parts5%

“is it faulty”

Advertised Vs Actual Product4%

“it wasn't as advertised”

Color4%

“The item was black”

Top return reasons

Charging25%

Functionality-Overall24%

Battery Life11%

Leak-Proof10%

Defective Material/Parts9%

Touch/Button Controls4%

Heating4%

Color2%

Durability2%

Size-Overall2%

Common questions

Is endura t18 profitable to sell on Amazon United Kingdom?: The niche generates £91K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the endura t18 niche?: 6 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in endura t18?: Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 1.6%.
When does demand for endura t18 peak?: Demand peaks in Apr; the busiest month runs 1.7× the quietest.
What does it cost to enter the endura t18 niche?: Listings span £11.93–£18.70; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.