Endura T18
Endura T18 shows beatable incumbent ratings (3.8★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Is Endura T18 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Endura T18 is a £91K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr. Verdict: Worth a look — 52/100.
Endura T18: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.5% over the last 90 days and 10.2% of searches end in a purchase.
£91K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 17 products
Top Endura T18 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Innokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]](https://m.media-amazon.com/images/I/41f5X3KbnUL.jpg)
Innokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]
- Price
- £13.07
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 9y ago
![Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine](https://m.media-amazon.com/images/I/31i6gYeikWL.jpg)
Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine
- Price
- £12.91
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6mo ago
![INNOKIN ENDURA T18E Vape Kit [White] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine](https://m.media-amazon.com/images/I/418ZeMSiWYL.jpg)
INNOKIN ENDURA T18E Vape Kit [White] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine
- Price
- £13.85
- Rating
- 3.8/5
- Reviews
- 162
- Age
- 4y ago
![INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine](https://m.media-amazon.com/images/I/41SGkp5Bt3L.jpg)
INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine
- Price
- £13.90
- Rating
- 3.7/5
- Reviews
- 43
- Age
- 2y ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)
- Price
- £11.93
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Trending
90-day click momentumInnokin Endura T18E Vape Kit 1000mAh Rechargeable Battery [Silver]
- Price
- £13.07
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 9y ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)
- Price
- £11.93
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Innokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine
- Price
- £12.91
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6mo ago
Innokin Endura T18E Vape Starter Kit 1000mAh Battery 2ml Refillable Tank with 1.5 Coil Mouth to Lung (MTL) E-Cigarette Device TPD Compliant No Nicotine (RED)
- Price
- £13.54
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 11mo ago
INNOKIN ENDURA T18E Vape Kit [Rainbow] - Compact Pen Style Starter Kit Flavour Focused Simple One Button Operation 14W Fixed Output T18E 1.5 Ohm Coils Compatible E Cigarettes No Nicotine
- Price
- £13.90
- Rating
- 3.7/5
- Reviews
- 43
- Age
- 2y ago
Newest
by launch dateInnokin Endura T18E Vape Pen Kit [Gunmetal] - Available in 8 colours - Micro USB Cable 1000mAh Battery 14W 2ml Top Fill - Compatible with Endura T18E Prism Tank & T18/T22 Coils - No Nicotine
- Price
- £12.91
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 6mo ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Black)
- Price
- £11.93
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago
Innokin Endura T18E Starter Kit 1000mAh Battery 14W Output Prism T18E Tank MTL Vaping Pen Top-Fill Design 2ml Cartridge No Nicotine (Purple)
- Price
- £13.15
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 7mo ago
INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Innokin Endura T18E Vape Starter Kit 1000mAh Battery 2ml Refillable Tank with 1.5 Coil Mouth to Lung (MTL) E-Cigarette Device TPD Compliant No Nicotine (RED)
- Price
- £13.54
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
28
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- INNOKIN62%
- Survival Boyz15%
- SPACE EAGLE13%
- Haman6%
- TILLELOT2%
- Retailgenics1%
- Open — no brand owns it (0%)
Endura T18 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 1.7×
Top Endura T18 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- endura t1831K/yr
- t18e starter kit15K/yr
- t184K/yr
- endura t18 battery5K/yr
- endura t18e6K/yr
What reviews say buyers love and hate about Endura T18
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Whilst the item is a good quality vape”
“Cheap enough”
“WORKS FINE”
“as it says”
“it was always reliable”
What buyers complain about
86% of reviews“No battery life”
“Broke”
“Leaks”
“this one will only charge to orange light”
“Do not biy”
Endura T18 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Endura T18 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
