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Elgato Key Light

Fail

The top 5 products take 100% of clicks, so Elgato Key Light is a Fail.

Flapen Score
31
31 / 100
Ranks 1,398 of 1,488 Electronics & Photo niches · −13 vs the category median of 44
Market size
£89K/yr34K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 47 sellers

Flapen Score

Elgato Key Light against its category

The dotted line is the Electronics & Photo average. Past it, Elgato Key Light is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elgato Key Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elgato Key Light 34K times last year and spent an estimated £89K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
4.3%
Market size, estimated
£89Ka year
Peak month
December1.6× the quietest month
Top search term
elgato key light23K searches a year

02 · Price

A sale here is worth £61.54.

Listings sell for £61.54 on average, from £38.82 to £110.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £61.54 that is £6K to £15K a year per listing.

Average price
£61.54inside the $15 to $100 sweet spot
Price range
£38.82–£110.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Camera & Photo. It carries 1,353 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Camera & Photo
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,353per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Elgato Key Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£53K£71K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Elgato86%
  • ULANZI10%
  • Logitech4%

Demand

Elgato Key Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Elgato Key Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elgato key light23K/yr
  • elgato light7K/yr
  • elgato key light air3K/yr

Reviews and returns

What reviews say buyers love and hate about Elgato Key Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application18%−0.14

App drops off wi-fi

The light is fine, the Mac software is obligatory and dreadful

Product Condition14%−0.11

Dangerous used item

Value For Money13%−0.03

that becomes extremely expensive

Not really worth it

the price point was too steep

Ease Of Use7%−0.03

Unnecessarily complicated I think

And getting it back is ludicrously difficult

Weight Heavy7%−0.05

damage your screen if you move your desk as it's fairly heavy

Love

Brightness/Shine/Glow30%+1.89

and good brightness, and the different colour temperatures were a feature I didnt want

the range of brightness

Good lighting

Quality-Overall24%+1.21

Top of the Notch product

Good quality

Good product

Compatibility-Overall8%+0.56

Works perfectly with MS Teams camera

Display Brightness8%+0.56

Its good, it turns on whenever i turn on my camera, the colors and brightness can be set

Value For Money4%−0.03

Its worth the money

Return

3.3% Return rate 17% Fixable by listing

Connectivity-Overall20%█▄█▄▂▂

App drops off wi-fi

Brightness/Shine/Glow19%▆▅▄▅▇█
Size-Overall12%▃▅▁▂█▅
Functionality-Overall10%▁▄▇█▇▂
Compatibility-Overall9%▃▂█▁▃▃

FAQ

Common Elgato Key Light questions

Answered from the same tracked data.