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Elf Bar Pods

Fail

The top 5 brands take 100% of clicks, so Elf Bar Pods is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£54K/yr141K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
77%top-5 click share · 4 brands · 4 sellers

Flapen Score

Elf Bar Pods against its category

The dotted line is the Electronics & Photo average. Past it, Elf Bar Pods is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Bar Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elf Bar Pods 141K times last year and spent an estimated £54K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
5.6%
Market size, estimated
£54Ka year
Peak month
August1.6× the quietest month
Top search term
elf bar refill pods38K searches a year

02 · Price

A sale here is worth £6.89.

Listings sell for £6.89 on average, from £5.01 to £8.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.89 that is £2K to £3K a year per listing.

Average price
£6.89under the $15 to $100 sweet spot
Price range
£5.01–£8.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 76 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
24.0%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
76per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Elf Bar Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Survival Boyz72%
  • VOW Vapers17%
  • W-Direct8%
  • TVDC3%

Demand

Elf Bar Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Elf Bar Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf bar refill pods38K/yr
  • elfbar refill pods26K/yr
  • elf bar pods20K/yr
  • elfbar 600 refill pods15K/yr
  • elf refillable pods12K/yr
  • elfbar pods7K/yr
  • elf bar 600 refill pods6K/yr
  • elf bar pods pre filled3K/yr
  • elfa pods elfbar7K/yr
  • elf pods3K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Bar Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.20

All 3 pods dont work

It is not working

They dont work

Quality-Overall19%+0.77

Cheap

Unfortunately, the execution falls short of the usual Elfbar quality

What happened to your quality

Leak-Proof18%

They leaked in to the device

Disappointing Performance and Constant Leaking

they just kept leaking could not use them

Size-Overall11%−0.08

Elfs 0.8 too small

Defective Material/Parts6%−0.04

One of the pods it isnt working at all

Love

Value For Money28%+1.60

Amazing price

at a much lower cost as well

Good value for the money

Quality-Overall27%+0.77

Fantastic quality

Good product

Great products

Advertised Vs Actual Product27%+2.31

As advertised

As described

Exactly what I wanted

Leak-Proof11%

Better sealed than other brands so liquid doesn't leak

no leakage so far

No leaks

Dosage3%+0.22

Nice convenient way to go zero nicotine

Return

0.4% Return rate 19% Fixable by listing

Functionality-Overall30%▄▅▇▁█▁

All 3 pods dont work

It is not working

They dont work

Size-Overall18%▁▅▆▁█▁

Elfs 0.8 too small

Leak-Proof18%▁▁▂█▁▄

They leaked in to the device

Disappointing Performance and Constant Leaking

they just kept leaking could not use them

Quality-Overall9%▁█▅▁▁▆

Cheap

Unfortunately, the execution falls short of the usual Elfbar quality

What happened to your quality

Defective Material/Parts6%▁█▁▁▁▆

One of the pods it isnt working at all

FAQ

Common Elf Bar Pods questions

Answered from the same tracked data.