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Elf Bar Pods

Fail

The top 5 brands take 100% of clicks, so Elf Bar Pods is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£54K/yr141K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
77%top-5 click share · 4 brands · 4 sellers

Flapen Score

Elf Bar Pods against its category

The dotted line is the Electronics & Photo average. Past it, Elf Bar Pods is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Bar Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elf Bar Pods 141K times last year and spent an estimated £54K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
5.6%
Market size, estimated
£54Ka year
Peak month
August1.6× the quietest month
Top search term
elf bar refill pods38K searches a year

02 · Price

A sale here is worth £6.89.

Listings sell for £6.89 on average, from £5.01 to £8.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.89 that is £2K to £3K a year per listing.

Average price
£6.89under the $15 to $100 sweet spot
Price range
£5.01–£8.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 76 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
24.0%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
76per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Elf Bar Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Survival Boyz72%
  • VOW Vapers17%
  • W-Direct8%
  • TVDC3%

Demand

Elf Bar Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Elf Bar Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elf bar refill pods38K/yr
  • elfbar refill pods26K/yr
  • elf bar pods20K/yr
  • elfbar 600 refill pods15K/yr
  • elf refillable pods12K/yr
  • elfbar pods7K/yr
  • elf bar 600 refill pods6K/yr
  • elf bar pods pre filled3K/yr
  • elfa pods elfbar7K/yr
  • elf pods3K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Bar Pods

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
28%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“All 3 pods dont work”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Elf Bar Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data