Is elephas projector profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 15 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (35/100).

How competitive is the elephas projector niche?

11 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in elephas projector?

Top complaints mined from reviews: Durability, Quality-Overall, Software/Application. The return rate is 6.3% — above our launch gate.

When does demand for elephas projector peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the elephas projector niche?

Listings span £29.78–£312.66; the average listing price is £111.48 (sweet spot $15–$100). The average incumbent carries 1,960 reviews — the moat a new listing must climb.

elephas projector

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good£111.48

avg listing price — sweet spot $15–$100

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,959.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£29.78–£312.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 13K searches

Signals High Returns High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, elephas projector is a £11K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

elephas projector market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: £0–£11K; units × avg price
Conversion rate: 0.7%
Avg BSR: #155
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 46.6%
Avg brand age: 20 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

WiMiUS36%
Aurzen10%
TOPTRO9%
VOPLLS9%
ELEPHAS8%
AMEELA6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +26.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top elephas projector search terms

elephas projector8K/yr +47.3%0.2% conv.
elephas2K/yr +2.6%0.2% conv.
elephas mini projector2K/yr -16.7%0.0% conv.

All search terms

Top elephas projector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Netflix Included/Dolby AudioSmart 4K Projector 1400ANSI FHD 1080P Portable Projector HDR10 Short Throw Auto Focus/Keystone WiFi6 Bluetooth 50% Zoom Home Cinema Projectors for Bedroom Outdoor Gifts

WiMiUS£151.584.7★6,242 rev

[Netflix App Available & Dolby Audio] Aurzen Eazze D1 Smart Projector 4K Support Auto Focus & Auto Keystone HDR10 60Hz Portable Projector for iOS/Android/USB/TV Stick

Aurzen£84.684.3★4,433 rev

Built-in Google TVSmart 4K Projector for Home Cinema Native 1080P Portable Short-Throw Projector with Apps Auto Focus & 6D Keystone WiFi 6 Bluetooth 5.3 Movies Projectors for Bedroom Outdoor

TOPTRO£159.384.4★1,726 rev

ELEPHAS Mini Projector Supported 5G WiFi with Bluetooth 500 ANSI DLP Portable Rechargeable Phone Projector for Travel Compatible with iOS Android TV Stick

ELEPHAS£166.004.3★2,238 rev

Officially-Licensed APP & Thinnest DesignMini Projector 4K with Auto Focus & Keystone VOPLLS 600ANSI WiFi Bluetooth 1080P FHD Portable Projector Smart Moive Projectors for Bedroom/Outdoor/Phone

VOPLLS£92.464.3★3,759 rev

Newest

by launch date

Smart Projector Built-in Apps Android 14 Native 1080P 4K Supported WiFi 6 Bluetooth 5.2 300 ANSI Lumens Low Fan Noise (<30dB) Home Cinema Projector for iOS/Switch /PS5

Wielio£75.3336 rev

5mo ago

Smart Projector with GoogleTV 14.0 2500 ANSI FHD 1080P 4K Decode MEMC 40W Dolby Audio HDR 10 WiMiUS G2 Movie Projector 2+32GB HDMI 2.1 AI Auto Image WiFi6 Home Cinema Projector for Bedroom Garden

WiMiUS£312.66367 rev

6mo ago

Built-in Google TVSmart 4K Projector for Home Cinema Native 1080P Portable Short-Throw Projector with Apps Auto Focus & 6D Keystone WiFi 6 Bluetooth 5.3 Movies Projectors for Bedroom Outdoor

TOPTRO£159.381,726 rev

6mo ago

Smart Projector Built-in Apps Android 14 Native 1080P 4K Supported WiFi 6 Bluetooth 5.2 20000 Lumens Low Fan Noise (<30dB) Home Cinema Projector for iOS/Switch /PS5 260523

Wielio£89.2122 rev

7mo ago

Smart Projector [Compatible with Netflix/Disney/Live TV & 330 Rotatable] Mini Portable Projector 4K Auto Focus& 6D Keystone PUTRIMS Native 1080p Projectors 30000Lumen WiFi Bluetooth for Home Outdoor

PUTRIMS£111.77247 rev

9mo ago

What buyers say about elephas projector

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Excellent value”

Quality-Overall18%

“A neat an excellent quality device”

Audio Quality10%

“Good sound”

Display Resolution8%

“great resolution”

Assembly/Installation7%

“Setup was quick”

Software/Application5%

“Apps are great”

Ease Of Use3%

“Its easy to operate”

Display Brightness3%

“the brightness is impressive for its size”

Connectivity-Overall3%

“No issues connectivity wise”

Brightness/Shine/Glow2%

“The brightness is great”

What buyers complain about

Durability9%

“Broke”

Quality-Overall6%

“not as good as it says”

Software/Application5%

“many apps will not install at all”

Audio Quality5%

“Terrible sound”

Noise Level5%

“Fan is very noisy”

Connectivity-Overall4%

“Stopped working not connecting to Bluetooth speakers”

Value For Money4%

“I do think its a little expensive for the value you actually get”

Functionality-Overall3%

“It barely works”

Advertised Vs Actual Product3%

“it just didn't live up to advertised expectations”

Color3%

“the colours quite dead compared to watching on TV or Monitor”

Top return reasons

Functionality-Overall12%

Quality-Overall10%

Connectivity-Overall10%

Brightness/Shine/Glow8%

Compatibility-Overall6%

Noise Level5%

Size-Overall5%

Software/Application4%

Audio Quality4%

Defective Material/Parts4%

Common questions

Is elephas projector profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 15 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (35/100).
How competitive is the elephas projector niche?: 11 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in elephas projector?: Top complaints mined from reviews: Durability, Quality-Overall, Software/Application. The return rate is 6.3% — above our launch gate.
When does demand for elephas projector peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the elephas projector niche?: Listings span £29.78–£312.66; the average listing price is £111.48 (sweet spot $15–$100). The average incumbent carries 1,960 reviews — the moat a new listing must climb.