How competitive is the Eleaf Istick Power 2 niche on Amazon United Kingdom?

13 brands and 28 sellers compete in Eleaf Istick Power 2 on Amazon United Kingdom. The top 5 Eleaf Istick Power 2 products take 47% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Eleaf Istick Power 2?

Eleaf Istick Power 2 buyers on Amazon United Kingdom complain most about Charging, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Eleaf Istick Power 2 niche?

Eleaf Istick Power 2 sells for £15.69 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.86–£29.15. The average incumbent carries 275 reviews — the moat a new listing must climb.

Eleaf Istick Power 2

Eleaf Istick Power 2 shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Eleaf Istick Power 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eleaf Istick Power 2 is a £93K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.

Eleaf Istick Power 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.2% over the last 90 days and 4.8% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr8K

Search volume / yr-8.2%125K

Conversion rate4.8%

Avg price£15.69

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers13 · 28

Top-5 product click share47%

Open market28%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 24 products

Top Eleaf Istick Power 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

EFEST 3500 Rechargeable Battery 20A with Protective Case [Pack of 2]

Price: £18.68
Rating: 4.7/5
Reviews: 92
Age: 10mo ago

EVE 30P - 3000mAh - 30A - 18650 Flat Top Type - Ultra High Performance Vape Suitable Rechargeable Battery Suitable for the most demanding applications + Storage Case

Price: £20.49
Rating: 4.4/5
Reviews: 29
Age: 9mo ago

EFEST 3000 Rechargeable Battery with Protective Case [Pack of 2]

Price: £15.31
Rating: 3.5/5
Reviews: 8
Age: 1y ago

SmashingDealsDirect Authentic GS II 3200mAh Quality Vape Battery Rechargeable Vaporiser Batteries (Blue)

Price: £9.95
Rating: 4.1/5
Reviews: 274
Age: 9y ago

Aspire Zelos 3 Mod with 3200mAh Built-in Battery (Black)- Nicotine Free

Price: £25.26
Rating: 4.3/5
Reviews: 142
Age: 5y ago

Newest

by launch date

K30 18-6-50 Compatible With Vapcell 3000mAh 15A Flat Top Rechargeable Cell Type Sub Ohm Kit Power Cell Free Vape Band No Nicotine (2 Pack)

Price: £13.87
Rating: 4.2/5
Reviews: 32
Age: 5mo ago

3.7 Volt Rechargeable Battery Flat Top 4 Pack 3300mAh High Power Long Lasting 18650 Rechargeable Battery for Flashlight Camera Small Fan Outdoor Garden Lights

Price: £18.58
Rating: 4.3/5
Reviews: 54
Age: 6mo ago

EFEST 3000 Rechargeable Battery with Protective Case [Single]

Price: £7.86
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

18/650 3800mAh Gold Compatible With Fogstar Energy Works Rechargeable Cells With Sub Ohm Kit No Nicotine (2-PACK)

Price: £15.11
Rating: 2.5/5
Reviews: 3
Age: 7mo ago

EVE 30P - 3000mAh - 30A - 18650 Flat Top Type - Ultra High Performance Vape Suitable Rechargeable Battery Suitable for the most demanding applications + Storage Case

Price: £20.49
Rating: 4.4/5
Reviews: 29
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

23%

Efest31%
GS11%
JESSPOW11%
Generic10%
Eleaf9%
Global Rankings6%

Eleaf Istick Power 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR4.8%Products24Brands13Top 5 Brands72%OOS Rate7.9%Rating4.1★Reviews275Avg BSR#67

No pronounced peak months · busiest ÷ quietest = 1.2×

What reviews say buyers love and hate about Eleaf Istick Power 2

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Battery Life28%

“Great battery”

Charging13%

“The charger is straightforward to use”

Value For Money12%

“Great value for money”

Quality-Overall11%

“Build quality feels solid”

Durability8%

“Overall, they feel durable and reliable, and we have had no issues with them so far”

What buyers complain about

73% of reviews

Charging26%

“Doesn't hold a charge”

Durability12%

“totally dead after 6 months”

Quality-Overall9%

“Overall, they feel like very low-quality products and a total waste of money”

Battery Life9%

“Battery doesnt last long”

Size-Overall4%

“Too small”

Eleaf Istick Power 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

35%

2Charging

23%

3Functionality-Overall

11%

4Compatibility-Overall

10%

5Battery Life

Common Eleaf Istick Power 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eleaf Istick Power 2 57/100 on Amazon United Kingdom — Worth a look. The niche generates £93K/yr across 24 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.