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Eleaf Istick Power 2

Maybe

The products selling today average only 4.1★. But demand is soft, at -8.2% this quarter, so Eleaf Istick Power 2 is a Maybe.

Flapen Score
57
57 / 100
Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 44
Market size
£93K/yr125K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
47%top-5 click share · 13 brands · 28 sellers

Flapen Score

Eleaf Istick Power 2 against its category

The dotted line is the Electronics & Photo average. Past it, Eleaf Istick Power 2 is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eleaf Istick Power 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eleaf Istick Power 2 125K times last year and spent an estimated £93K. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
4.8%
Market size, estimated
£93Ka year
Peak month
September1.2× the quietest month
Top search term
vape battery85K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £7.86 to £29.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.69 that is £2K to £4K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£7.86–£29.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #67 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 275 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#67in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
275per listing
Listings tracked
24

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Eleaf Istick Power 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

28

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

23%

  • Efest31%
  • GS11%
  • JESSPOW11%
  • Generic10%
  • Eleaf9%
  • Global Rankings6%

Demand

Eleaf Istick Power 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Eleaf Istick Power 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging26%−0.24

Doesn't hold a charge

will not charge

One wouldn't charge at all

Durability12%−0.21

totally dead after 6 months

Broke within a week of purchase

only last less than an hour

Quality-Overall9%

Overall, they feel like very low-quality products and a total waste of money

Very poor quality

Absolute garbage

Battery Life9%+2.36

Battery doesnt last long

Very poor battery life

Much shorter battery then they should be

Size-Overall4%

Too small

They are a tad shorter

Too large

Love

Battery Life28%+2.36

Great battery

Battery life seems good

Decent battery life

Charging13%−0.24

The charger is straightforward to use

They hold charge well

Fast charge

Value For Money12%+1.23

Great value for money

Good Value

great value for money

Quality-Overall11%

Build quality feels solid

Good quality

these cells appear to be good quality

Durability8%−0.21

Overall, they feel durable and reliable, and we have had no issues with them so far

have been reliable so far

Performance has been reliable

Return

1.3% Return rate 39% Fixable by listing

Size-Overall35%▇▄█▇▆█

Too small

They are a tad shorter

Too large

Charging23%▆█▄▇▆▅

Doesn't hold a charge

will not charge

One wouldn't charge at all

Functionality-Overall11%▅▄█▅█▇

Did not work

They don't work

Compatibility-Overall10%█▂▄▄▇▃

A small downside is that compatibility depends on the specific device

wont necessarily be compatible with all equipment

Battery Life6%▃█▄▂▅▃

Battery doesnt last long

Very poor battery life

Much shorter battery then they should be

FAQ

Common Eleaf Istick Power 2 questions

Answered from the same tracked data.