Is eleaf istick power 2 profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 24 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the eleaf istick power 2 niche?

13 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in eleaf istick power 2?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.3%.

When does demand for eleaf istick power 2 peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the eleaf istick power 2 niche?

Listings span £7.86–£29.15; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.

eleaf istick power 2

Worth a look

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great274.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.69

avg listing price — sweet spot $15–$100

Price range

Good£7.86–£29.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Bad£93K

£93K/yr · 125K searches

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, eleaf istick power 2 is a £93K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

eleaf istick power 2 market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £94K–£126K; units × avg price
Conversion rate: 4.8%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 7.9%
Avg brand age: 53 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

23%

Efest31%
GS11%
JESSPOW11%
Generic10%
Eleaf9%
Global Rankings6%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top eleaf istick power 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EFEST 3500 Rechargeable Battery 20A with Protective Case [Pack of 2]

Efest£18.684.7★92 rev

EVE 30P - 3000mAh - 30A - 18650 Flat Top Type - Ultra High Performance Vape Suitable Rechargeable Battery Suitable for the most demanding applications + Storage Case

Generic£20.494.4★29 rev

EFEST 3000 Rechargeable Battery with Protective Case [Pack of 2]

Efest£15.313.5★8 rev

SmashingDealsDirect Authentic GS II 3200mAh Quality Vape Battery Rechargeable Vaporiser Batteries (Blue)

GS£9.954.1★274 rev

Aspire Zelos 3 Mod with 3200mAh Built-in Battery (Black)- Nicotine Free

SmartGek£25.264.3★142 rev

Newest

by launch date

K30 18-6-50 Compatible With Vapcell 3000mAh 15A Flat Top Rechargeable Cell Type Sub Ohm Kit Power Cell Free Vape Band No Nicotine (2 Pack)

Global Rankings£13.8732 rev

5mo ago

3.7 Volt Rechargeable Battery Flat Top 4 Pack 3300mAh High Power Long Lasting 18650 Rechargeable Battery for Flashlight Camera Small Fan Outdoor Garden Lights

JESSPOW£18.5854 rev

6mo ago

EFEST 3000 Rechargeable Battery with Protective Case [Single]

Efest£7.860 rev

6mo ago

18/650 3800mAh Gold Compatible With Fogstar Energy Works Rechargeable Cells With Sub Ohm Kit No Nicotine (2-PACK)

Global Rankings£15.113 rev

7mo ago

EVE 30P - 3000mAh - 30A - 18650 Flat Top Type - Ultra High Performance Vape Suitable Rechargeable Battery Suitable for the most demanding applications + Storage Case

Generic£20.4929 rev

9mo ago

What buyers say about eleaf istick power 2

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life28%

“Great battery”

Charging13%

“The charger is straightforward to use”

Value For Money12%

“Great value for money”

Quality-Overall11%

“Build quality feels solid”

Durability8%

“Overall, they feel durable and reliable, and we have had no issues with them so far”

Advertised Vs Actual Product7%

“exactly as stated”

Size-Overall3%

“They fit perfectly”

Ease Of Use1%

“Easy to use”

Compatibility-Overall1%

“Great for vape devices”

Design-Overall1%

“I liked the appearance”

What buyers complain about

Charging26%

“Doesn't hold a charge”

Durability12%

“totally dead after 6 months”

Quality-Overall9%

“Overall, they feel like very low-quality products and a total waste of money”

Battery Life9%

“Battery doesnt last long”

Size-Overall4%

“Too small”

Advertised Vs Actual Product4%

“not shown in the advert”

Value For Money3%

“albeit expensive when compared to maket”

Functionality-Overall3%

“Did not work”

Product Condition2%

“The batteries look like they are a returned item”

Compatibility-Overall1%

“A small downside is that compatibility depends on the specific device”

Top return reasons

Size-Overall35%

Charging23%

Functionality-Overall11%

Compatibility-Overall10%

Battery Life6%

Touch/Button Controls3%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Durability2%

Product Condition1%

Common questions

Is eleaf istick power 2 profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 24 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the eleaf istick power 2 niche?: 13 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in eleaf istick power 2?: Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.3%.
When does demand for eleaf istick power 2 peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the eleaf istick power 2 niche?: Listings span £7.86–£29.15; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.