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Ee Data Sim

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Ee Data Sim is a Maybe.

Flapen Score
54
54 / 100
Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 44
Market size
£215K/yr67K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
66%top-5 click share · 4 brands · 9 sellers

Flapen Score

Ee Data Sim against its category

The dotted line is the Electronics & Photo average. Past it, Ee Data Sim is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ee Data Sim market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ee Data Sim 67K times last year and spent an estimated £215K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
5.3%
Market size, estimated
£215Ka year
Peak month
February4.8× the quietest month
Top search term
ee data sim26K searches a year

02 · Price

A sale here is worth £60.13.

Listings sell for £60.13 on average, from £3.10 to £215.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £60.13 that is £6K to £15K a year per listing.

Average price
£60.13inside the $15 to $100 sweet spot
Price range
£3.10–£215.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #10 within SIM Cards. It carries 348 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
15.7%
Average rank
#10in SIM Cards
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ee Data Sim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£86K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Scancom53%
  • EE38%
  • love 2 surf7%
  • Lebara2%
  • Open — no brand owns it (0%)

Demand

Ee Data Sim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 4.8×

Search terms

Top Ee Data Sim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ee data sim26K/yr
  • ee data only sim card15K/yr
  • ee unlimited data sim card uk6K/yr
  • ee data only sim6K/yr
  • ee unlimited data sim9K/yr
  • ee sim card unlimited data6K/yr

Reviews and returns

What reviews say buyers love and hate about Ee Data Sim

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.24

Card did not work

It suddenly stopped working right in the middle of my work on the computer

Didnt work

Sim Card/Tray Issues14%−0.27

Sim card would not activate

Sim did not work

The SIM stopped working exactly after a month of activation

Connectivity-Overall14%

it just drops connection and is annoying

I'm not sure of the shift from great connectivity

connecting was sometimes patchy

Advertised Vs Actual Product9%+0.14

Not as described

False advertising

False information

Value For Money8%+2.63

Overpriced

a waste of money

Not worth the money

Love

Value For Money29%+2.63

Great Value

GOOD VALUE

Excellent value

Advertised Vs Actual Product13%+0.14

Works out of the box as expected

It does what it says it will do

Worked exactly as stated

Connectivity-Overall12%

Good connection wherever I go

Connection seems stable and solid

What a fantastic item that's easy to use connectivity

Quality-Overall9%+0.64

Good quality

Fantastic product

NEW, GOOD QUALITY, GOOD VALUE, GREAT SERVICE, HAPPY WITH PRODUCT

Data Transfer Speed8%+0.41

Good value for unlimited data and speed

The speeds are always good

speeds are excellent

FAQ

Common Ee Data Sim questions

Answered from the same tracked data.