ee data sim
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£60.13avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great348.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Market size
Okay£215K£215K/yr · 67K searches
Price range
Okay£3.10–£215.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ee data sim is a £215K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
ee data sim market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £180K–£241K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 79%
- Out of stock
- 15.7%
- Avg brand age
- 41 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Scancom53%
- EE38%
- love 2 surf7%
- Lebara2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 4.8×
Top ee data sim search terms
- ee data sim26K/yr
- ee data only sim card15K/yr
- ee unlimited data sim card uk6K/yr
- ee data only sim6K/yr
- ee unlimited data sim9K/yr
- ee sim card unlimited data6K/yr
Top ee data sim products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 8th October 2027 Plug & Play Broadband for Routers & Phones
Scancom£190.994.7★129 rev
EE PAYG MBB 120GB 12 Months SIM (EE PAYG MBB 120GB 12 Months SIM)
EE£40.214.4★280 rev
EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts
EE£32.684.5★14 rev
EE PAYG SIM card preloaded with 120GB of Data
EE£40.714.4★780 rev
EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription
Scancom£3.103.7★34 rev
Newest
by launch dateEE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription
Scancom£3.1034 rev
EE Unlimited Data Sim includes 35 pre-paid credit Unlimited Data Unlimited Minutes & Unlimited Texts
EE£32.6814 rev
EE Pay As You Go DATA SIM Card UK PREPAID PRELOADED PAYG Bundle - 120GB 12 month DATA SIM
love 2 surf£40.241,333 rev
Lebara Mobile SIM Card: Unlimited Data SIM Only Plan for 12.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
Lebara£12.24279 rev
EE PAYG MBB 120GB 12 Months SIM (EE PAYG MBB 120GB 12 Months SIM)
EE£40.21280 rev
Trending
90-day click momentum
EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded Until 4th March 2028 Plug & Play Broadband for Routers & Phones
Scancom£215.744.4★
EE Unlimited 5G Data SIM - No Contract or Credit Check - Works in Any Device - Rolling 30-Days 25/Month Subscription
Scancom£3.333.6★
EE Unlimited 5G Data SIM - Mobile Broadband for Phones & Routers - No Contract - 25/Month Rolling Subscription
Scancom£3.103.7★
EE Unlimited Calls Texts & Data SIM Uncapped 5G Speeds Preloaded Until 8th October 2027 Plug & Play Broadband for Tablets & Mobile Phones
Scancom£185.584.4★
EE Unlimited Data SIM Uncapped 5G Speeds No Contract Preloaded for 1 Month from Order Mobile Broadband for Routers & Phones
Scancom£27.934.2★
What buyers say about ee data sim
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Works out of the box as expected”
“Good connection wherever I go”
“Good quality”
“Good value for unlimited data and speed”
“good signal”
“Easy installation”
“easy to use”
“was able to use everything everywhere”
“Lasts 12months”
What buyers complain about
“Card did not work”
“Sim card would not activate”
“it just drops connection and is annoying”
“Not as described”
“Overpriced”
“the last two i've got don't work at all tried using them in a phone”
“Poor Reception”
“This one appears to have severely capped speeds”
“the app was reopened before displaying”
“Does not fit my device”
Common questions
- Is ee data sim profitable to sell on Amazon United Kingdom?
- The niche generates £215K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ee data sim niche?
- 4 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ee data sim?
- Top complaints mined from reviews: Functionality-Overall, Sim Card/Tray Issues, Connectivity-Overall. The return rate is 0.1%.
- When does demand for ee data sim peak?
- Demand peaks in Feb; the busiest month runs 4.8× the quietest.
- What does it cost to enter the ee data sim niche?
- Listings span £3.10–£215.74; the average listing price is £60.13 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.