Is ecig battery profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the ecig battery niche?

11 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in ecig battery?

Top complaints mined from reviews: Charging, Advertised Vs Actual Product, Battery Life. The return rate is 1.0%.

When does demand for ecig battery peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the ecig battery niche?

Listings span £6.35–£25.26; the average listing price is £11.30 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.

ecig battery

Worth a look

Shows beatable incumbent ratings (3.9★), but a small market ($93K/yr) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great426.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.35–£25.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.30

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad£93K

£93K/yr · 100K searches

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, ecig battery is a £93K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ecig battery market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £90K–£113K; units × avg price
Conversion rate: 8.3%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 5.6%
Avg brand age: 61 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

11%

SUPPLIIONLINE55%
Wolfteeth14%
GS Copper Top6%
GoldenFoxs5%
vapesoon5%
KukooYbh4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top ecig battery search terms

ecig battery31K/yr -7.9%3.0% conv.
e cig battery18K/yr -4.3%2.4% conv.
10 motives spare battery9K/yr +3.2%15.4% conv.
gs ego 11 2200mah battery6K/yr +14.0%5.7% conv.
10 motives8K/yr +5.5%8.4% conv.
e-cig battery7K/yr +3.8%1.0% conv.
e cigarette battery6K/yr +17.7%2.0% conv.
motives electronic cigarette4K/yr +4.0%16.6% conv.
10 motives refills5K/yr -2.4%4.4% conv.
ok vape4K/yr -10.7%4.4% conv.

All search terms

Top ecig battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUPPLIIONLINE - Ten Motives Compatible Spare Battery Rechargeable - Easy to Install White Color

SUPPLIIONLINE£9.364.3★376 rev

Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White

SUPPLIIONLINE£9.793.3★12 rev

Electronic Cigarette GS Ego II 2200mAh Rechargeable Huge Capacity Battery Ego 510 E-Shisha E-Cigarette with Use Manual Nicotine Free - Black

GS Copper Top£9.173.8★441 rev

RED GS eGo II 2200mAh e Cig 3-colour LED indicator Battery & USB Charger No Nicotine

vapesoon£9.563.9★985 rev

WOLFTEETH Genuine GS EGO II Prime 2200mAh Rechargeable Battery Bottom Micro USB Charge 510 Ego Charge 510 E-Shisha E-Cigarette (0ml Nicotine Free/Silver 121501FBA)

Wolfteeth£10.673.8★999 rev

Newest

by launch date

Ten Motives K1 Compatible Spare Battery 180mAh Rechargeable Vape Battery Compact Short Design White

SUPPLIIONLINE£9.7912 rev

5mo ago

SUPPLIIONLINE E-RETAILER - Tobacco Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Tobacco Refill Cartridges)

SUPPLIIONLINE£9.699 rev

6mo ago

SUPPLIIONLINE E-RETAILER - Menthol Refill for Ten motives Compatible E-Cigarette- Nicotine-Free Refill Cartridges (0mg) for OK Rechargeable E-Cigarette - Pack of 5 (Menthol Refill Cartridges)

SUPPLIIONLINE£9.789 rev

6mo ago

SUPPLIIONLINE Ten Motives Compatible Spare Vape Battery Rechargeable Battery in Sleek White

SUPPLIIONLINE£7.0414 rev

11mo ago

EFEST 3000 Rechargeable Battery with Protective Case [Pack of 2]

Efest£15.318 rev

1y ago

What buyers say about ecig battery

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Well made mod”

Advertised Vs Actual Product15%

“As described”

Battery Life13%

“Great battery”

Value For Money9%

“Fair price”

Charging9%

“It charges on my usual charger”

Durability7%

“lasts all day”

Compatibility-Overall4%

“Ten Motives compatible ecig”

Socket/Port/Plug4%

“There good fit into the plug fine”

Size-Overall4%

“It is a perfect fit for my needs”

Efficiency4%

“Works well”

What buyers complain about

Charging46%

“now it won't charge”

Advertised Vs Actual Product9%

“Picture is completely misleading”

Battery Life7%

“forgot where Id put it for a while so when I found it again the battery was dead”

Value For Money5%

“The reason I have given 4 stars is because I think 11.99 is very expensive”

Durability5%

“Don't last”

Size-Overall4%

“Dont fit my plug”

Functionality-Overall4%

“It doesnt work”

Quality-Overall4%

“rubbish”

Material Quality2%

“They use cheap materials to make them which is quite evident when you see them”

Flammable2%

“Caught Fire within less than a years use”

Top return reasons

Charging42%

Functionality-Overall20%

Compatibility-Overall10%

Size-Overall9%

Defective Material/Parts7%

Advertised Vs Actual Product2%

Battery Life2%

Touch/Button Controls2%

Durability1%

Color1%

Common questions

Is ecig battery profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the ecig battery niche?: 11 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in ecig battery?: Top complaints mined from reviews: Charging, Advertised Vs Actual Product, Battery Life. The return rate is 1.0%.
When does demand for ecig battery peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the ecig battery niche?: Listings span £6.35–£25.26; the average listing price is £11.30 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.