Ebook Readers
FailBuyers convert on only 0.3% of searches, so Ebook Readers is a Fail.
- Flapen Score
- 43 / 100Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 4443
- Market size
- £52K/yr137K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 34%top-5 click share · 15 brands · 36 sellers
Flapen Score
Ebook Readers against its category
The dotted line is the Electronics & Photo average. Past it, Ebook Readers is stronger. Inside it, weaker.
Market
The Ebook Readers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ebook Readers 137K times last year and spent an estimated £52K. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £52Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- ebook readers61K searches a year
02 · Price
A sale here is worth £122.58.
Listings sell for £122.58 on average, from £6.95 to £277.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £122.58 that is £0 to £12K a year per listing.
- Average price
- £122.58above the $15 to $100 sweet spot
- Price range
- £6.95–£277.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #78 within eBook Readers & Accessories. It carries 711 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 10.6%
- Average rank
- #78in eBook Readers & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 711per listing
- Listings tracked
- 48
04 · Newcomers
3 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Ebook Readers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kobo Clara BW | eReader | 6â Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black
- Price
- £106.98
- Rating
- 4.5/5
- Reviews
- 2,698
- Age
- 2y ago

Veidoo 5.8 inch Ebook Reader HD Touch Screen Carta E-Ink Technology 32GB ROM(TF Card Expansion to 64G) WiFi Long Endurance Android E-Reader
- Price
- £38.21
- Rating
- 3.1/5
- Reviews
- 170
- Age
- 2y ago

PocketBook Verse Lite 6 E-Ink Carta Touchscreen eReader with Frontlight | Eye-Friendly Glare-Free Display | Wi-Fi | Supports 25 Formats incl. DRM | Compact & Lightweight
- Price
- £82.64
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 1y ago

Kobo Clara Colour | Colour eReader | 6 Glare-Free Colour and Ink Kaleido 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage (Black)
- Price
- £121.55
- Rating
- 4.5/5
- Reviews
- 2,152
- Age
- 2y ago

Kobo Libra Colour | eReader | 7 Glare-Free Colour E Ink Kaleido 3 Display | Dark Mode Option | Audiobooks | Waterproof | (Black)
- Price
- £168.82
- Rating
- 4.6/5
- Reviews
- 4,084
- Age
- 2y ago
Trending
estimated 90-day click momentum
Bigme B6 Color E-Reader E-Ink eBook Readers 6 Inch Colour eReaders Digital ePaper Tablet with Android 14 4G+64GB Adjustable Front Light Android eReader Device with Audiobook Light Green
- Price
- £142.52
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 2mo ago

Bigme B6 Color E-Reader E-Ink eBook Readers 6 Inch Colour eReaders Digital ePaper Tablet with Android 14 4G+64GB Adjustable Front Light Android eReader Device with Audiobook White
- Price
- £140.02
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 6mo ago

Bigme B6 Color E-Reader E-Ink eBook Readers 6 Inch Colour eReaders Digital ePaper Tablet with Android 14 4G+64GB Adjustable Front Light Android eReader Device with Audiobook Black
- Price
- £139.78
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 6mo ago

PocketBook Verse Pro E-Reader Waterproof | Eye-friendly 6 E-Ink Carta HD Touchscreen | Audio-Book & E-Book Reader | Text-To-Speech Function | SMARTlight | 16GB | WiFi & Bluetooth | Red
- Price
- £122.35
- Rating
- 4.2/5
- Reviews
- 200
- Age
- 2y ago

MoKo Security Hand-Strap for 6-8 Kindle eReaders Fire Tablet Kindle/Kobo/Voyaga/Lenovo/Sony E-Book Tablet High-elasticity Versatile Hand Strap Lightweight Finger Grip Holder Black
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 3,166
- Age
- 3y ago
Newest
by launch date
Bigme B6 Color E-Reader E-Ink eBook Readers 6 Inch Colour eReaders Digital ePaper Tablet with Android 14 4G+64GB Adjustable Front Light Android eReader Device with Audiobook Light Green
- Price
- £142.52
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 2mo ago

Bigme B6 6-inch E-Reader |Glare-Free Color E Ink Kaleido 3 display | Audiobooks | White
- Price
- £131.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Bigme B6 Color E-Reader E-Ink eBook Readers 6 Inch Colour eReaders Digital ePaper Tablet with Android 14 4G+64GB Adjustable Front Light Android eReader Device with Audiobook Black
- Price
- £139.78
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 6mo ago

Bigme B6 Color E-Reader E-Ink eBook Readers 6 Inch Colour eReaders Digital ePaper Tablet with Android 14 4G+64GB Adjustable Front Light Android eReader Device with Audiobook White
- Price
- £140.02
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 6mo ago

Certified Refurbished Amazon Kindle Colorsoft Signature Edition (newest gen) | With colour display auto-adjusting front light wireless charging and long battery life 32GB
- Price
- £131.81
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
36
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 75%
Open market
12%
- Kobo25%
- PocketBook19%
- Bigme18%
- Veidoo13%
- Amazon8%
- MoKo4%
- Open — no brand owns it (9 brands, 12%)
Demand
Ebook Readers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top Ebook Readers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ebook readers61K/yr
- kindle e-reader45K/yr
- kindle readers14K/yr
- ereaders8K/yr
- reader9K/yr
Reviews and returns
What reviews say buyers love and hate about Ebook Readers
We read the reviews and the return reasons for every product selling here.
“Wasted money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ebook Readers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









