Earphones with Microphone

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

4.1%

Market size, estimated

£61Ka year

Top search term

sony wired earphones24K searches a year

Listings sell for £12.35 on average, from £5.23 to £24.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.35 that is £3K to £6K a year per listing.

Average price

£12.35under the $15 to $100 sweet spot

Price range

£5.23–£24.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

19% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #3,246 within Headphones, Earphones & Accessories. It carries 10,918 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

19%

Prime listings

94%

Out of stock, average day

6.2%

Average rank

#3,246in Headphones, Earphones & Accessories

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,918per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months