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Earphones with Microphone

brand-locked demand (top 5 brands take 100% of clicks) — Earphones with Microphone doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 15Growth 14Conversion 51Competition 25Returns 91Price range 51Avg price 53Brand share 0Review moat 21Quality gap 82
This niche Category average

Is Earphones with Microphone profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Earphones with Microphone is a £61K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Earphones with Microphone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.7% over the last 90 days and 4.1% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr6K
Search volume / yr-22.7%119K
Conversion rate4.1%
Avg price£12.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 47
Top-5 product click share70%
Open market0%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement19%
New entrants (1y)2· 2 succeeded
Avg rating4.2★
Avg reviews10,918

Top Earphones with Microphone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Sony87%
  • Blukar5%
  • Ludos3%
  • JISWK2%
  • ZJXD2%

Earphones with Microphone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR4.1%Products16Brands5Top 5 Brands100%OOS Rate6.2%Rating4.2★Reviews10,918Avg BSR#3,246
2K2KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Earphones with Microphone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sony wired earphones24K/yr
  • earphones with microphone25K/yr
  • sony earphones wired15K/yr
  • sony wired earbuds10K/yr
  • earphones with mic11K/yr
  • sony earbuds wired8K/yr
  • wired earphones sony5K/yr
  • in ear sony headphones4K/yr
  • sony in ear headphones wired5K/yr
  • earphones wired sony4K/yr

What reviews say buyers love and hate about Earphones with Microphone

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Audio Quality30%

Sound is decent

Value For Money20%

Excellent value

Quality-Overall14%

The earbuds are of very good quality

Advertised Vs Actual Product4%

Work as intended

Size-Overall3%

Perfect fit

What buyers complain about

69% of reviews
Durability22%

Not at all durable

Quality-Overall15%

Bad quality

Audio Quality10%

Poor quality sound

Noise Level4%

Some people have mentioned static noise

Functionality-Overall4%

Did not work

Earphones with Microphone return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
18%
2Audio Quality
14%
3Functionality-Overall
13%
4Size-Overall
13%
5Quality-Overall
6%

Common Earphones with Microphone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Earphones with Microphone 37/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.
Earphones with Microphone buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Audio Quality, the themes mined from the niche's reviews. Its return rate is 1.2%.