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Ear Pods Wireless

Fail

Shoppers spend an estimated $41K a year here, so Ear Pods Wireless is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£41K/yr68K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
74%top-5 click share · 14 brands · 47 sellers

Flapen Score

Ear Pods Wireless against its category

The dotted line is the Electronics & Photo average. Past it, Ear Pods Wireless is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Pods Wireless market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Pods Wireless 68K times last year and spent an estimated £41K. The top 5 brands take 78% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
5.8%
Market size, estimated
£41Ka year
Top search term
a90 pro earbuds15K searches a year

02 · Price

A sale here is worth £10.29.

Listings sell for £10.29 on average, from £5.23 to £18.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £10.29 that is £3K to £5K a year per listing.

Average price
£10.29under the $15 to $100 sweet spot
Price range
£5.23–£18.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #68 within Headphones, Earphones & Accessories. It carries 21,658 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#68in Headphones, Earphones & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,658per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Ear Pods Wireless products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

47

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

19%

  • Btootos52%
  • YHFvesv9%
  • iLove7%
  • BDSKIIQ6%
  • 4T4+4%
  • HAIMLJLBK3%

Demand

Ear Pods Wireless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 10.5× · 10 of 12 months tracked

Search terms

Top Ear Pods Wireless search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a90 pro earbuds15K/yr
  • airpods cheap11K/yr
  • earphones for samsung phone6K/yr
  • cheap earphones9K/yr
  • btootos wireless earbuds5K/yr
  • aukey5K/yr
  • white wireless earbuds5K/yr
  • earbuds white4K/yr
  • a90 pro4K/yr
  • earphones white4K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Pods Wireless

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.8%of orders come back
“Stopped working after one use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ear Pods Wireless questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data