E-liquid
FailPrices span $3.07–$10.67, mostly outside the sweet spot, so E-liquid is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £8K/yr34K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 15 sellers
Flapen Score
E-liquid against its category
The dotted line is the Electronics & Photo average. Past it, E-liquid is stronger. Inside it, weaker.
Market
The E-liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for E-liquid 34K times last year and spent an estimated £8K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £8Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- vape juice 100ml10K searches a year
02 · Price
A sale here is worth £8.29.
Listings sell for £8.29 on average, from £3.07 to £10.67. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £8.29 that is £0 to £829 a year per listing.
- Average price
- £8.29under the $15 to $100 sweet spot
- Price range
- £3.07–£10.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£829
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 61 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 95%
- Out of stock, average day
- 13.5%
- Average rank
- #0in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 61per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 4 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top E-liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.34
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 4y ago

Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.68
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7mo ago

Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago

Seriously Donuts Glazed Biscuit E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
- Price
- £8.26
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 7mo ago

Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Strawberry Kiwi Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.07
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago
Trending
90-day click momentum
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Strawberry Kiwi Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.07
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago

Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - Vape liquid (SRC)
- Price
- £10.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Seriously - S0 DA 100ml Shortfill No Nicotine Only +18-0mg - Vape Juice (Tropical)
- Price
- £10.19
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago

Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.68
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7mo ago
Newest
by launch date
Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - Vape liquid (SRC)
- Price
- £10.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Seriously - S0 DA 100ml Shortfill No Nicotine Only +18-0mg - Vape Juice (Tropical)
- Price
- £10.19
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
- Price
- £8.63
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 6mo ago

Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - 0mg (Pine Apple)
- Price
- £10.21
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 6mo ago

Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Seriously Donuts34%
- Doozy Vape27%
- Paradise Products21%
- Just Juice Superior E-Liquids13%
- Generic3%
- GALAXEJUICE2%
- Open — no brand owns it (0%)
Demand
E-liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top E-liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vape juice 100ml10K/yr
- e-liquid9K/yr
- eliquid 100ml7K/yr
- e liquid 100ml6K/yr
- vape district2K/yr
- vape district juice347/yr
- vape district vape liquid132/yr
- vape juice 100+ml20/yr
Reviews and returns
What reviews say buyers love and hate about E-liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely poor when used
however im unable to open it
I cannot open it even with extreme force
it squirted in me partner questioned the water melon scent on my cooch would try again
If you vape this in your house the sickly smell will fill the entire house
deceitful
fake advertising
if this wasn't advertised incorrectly I would have bought it elsewhere
Terrible flever
Rubbish,tastes of nothing and just like pure greasy oil in a bottle
Love
Good quality and arrived on time
Good quality vape juice
Great quality
It is cheap
Good value
Great price
Got what I wanted
Exactly what I asked for
Very smooth vape
Works lovely in my Vaporesso Xros 5
Return
0.6% Return rate 13% Fixable by listing
Theres always a small amount of spillage when taking the spout out
deceitful
fake advertising
if this wasn't advertised incorrectly I would have bought it elsewhere
just the cheapness factor is good otherwise wouldnt recommend
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common E-liquid questions
Answered from the same tracked data.









