E-liquid
FailPrices span $3.07–$10.67, mostly outside the sweet spot, so E-liquid is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £8K/yr34K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 15 sellers
Flapen Score
E-liquid against its category
The dotted line is the Electronics & Photo average. Past it, E-liquid is stronger. Inside it, weaker.
Market
The E-liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for E-liquid 34K times last year and spent an estimated £8K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £8Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- vape juice 100ml10K searches a year
02 · Price
A sale here is worth £8.29.
Listings sell for £8.29 on average, from £3.07 to £10.67. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £8.29 that is £0 to £829 a year per listing.
- Average price
- £8.29under the $15 to $100 sweet spot
- Price range
- £3.07–£10.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£829
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 61 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 95%
- Out of stock, average day
- 13.5%
- Average rank
- #0in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 61per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top E-liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.34
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 4y ago

Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.68
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7mo ago

Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago

Seriously Donuts Glazed Biscuit E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
- Price
- £8.26
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 7mo ago

Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Strawberry Kiwi Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.07
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Strawberry Kiwi Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.07
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago

Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - Vape liquid (SRC)
- Price
- £10.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Seriously - S0 DA 100ml Shortfill No Nicotine Only +18-0mg - Vape Juice (Tropical)
- Price
- £10.19
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago

Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.68
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7mo ago
Newest
by launch date
Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - Vape liquid (SRC)
- Price
- £10.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Seriously - S0 DA 100ml Shortfill No Nicotine Only +18-0mg - Vape Juice (Tropical)
- Price
- £10.19
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
- Price
- £8.63
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 6mo ago

Drifter - 100ml 0mg Nicotine - Vape Juice 18+ Only - 0mg (Pine Apple)
- Price
- £10.21
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 6mo ago

Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Seriously Donuts34%
- Doozy Vape27%
- Paradise Products21%
- Just Juice Superior E-Liquids13%
- Generic3%
- GALAXEJUICE2%
- Open — no brand owns it (0%)
Demand
E-liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top E-liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vape juice 100ml10K/yr
- e-liquid9K/yr
- eliquid 100ml7K/yr
- e liquid 100ml6K/yr
- vape district2K/yr
- vape district juice347/yr
- vape district vape liquid132/yr
- vape juice 100+ml20/yr
Reviews and returns
What reviews say buyers love and hate about E-liquid
We read the reviews and the return reasons for every product selling here.
“Extremely poor when used”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common E-liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









