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Dvd Recorder

Fail

Buyers convert on only 0.4% of searches, so Dvd Recorder is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£28K/yr46K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
52%top-5 click share · 8 brands · 49 sellers

Flapen Score

Dvd Recorder against its category

The dotted line is the Electronics & Photo average. Past it, Dvd Recorder is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dvd Recorder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dvd Recorder 46K times last year and spent an estimated £28K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
0.4%
Market size, estimated
£28Ka year
Peak month
November1.8× the quietest month
Top search term
dvd recorder19K searches a year

02 · Price

A sale here is worth £174.45.

Listings sell for £174.45 on average, from £14.83 to £304.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £174.45 that is £0 to £17K a year per listing.

Average price
£174.45above the $15 to $100 sweet spot
Price range
£14.83–£304.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Home Cinema, TV & Video. It carries 903 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
32%
Out of stock, average day
0.0%
Average rank
#167in Home Cinema, TV & Video
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
903per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Dvd Recorder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

49

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

3%

  • Panasonic62%
  • Toshiba15%
  • Sony10%
  • DBPOWER5%
  • ANNKE3%
  • Samsung2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dvd Recorder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dvd Recorder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dvd recorder19K/yr
  • dvd recorders11K/yr
  • dvd recorder for tv recording and playing8K/yr
  • dvd recorder player4K/yr
  • panasonic dvd recorder4K/yr
  • dvd recorders with hard drive and dvd record438/yr

Reviews and returns

What reviews say buyers love and hate about Dvd Recorder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.25

it has stopped working

after a few months it wouldn't work

Did Not Work

Quality-Overall16%−0.01

Absolute garbage

Poor quality

Bad quality, died after a year of use only

Durability11%−0.14

Bought it a year ago and broke already

Broke after only a few months

Stopped working after less than 2 weeks of very occasional use

Instructions/User Manual/Troubleshooting5%

The instruction book wasnt too informative

A little difficult to understand the instructions

Because it was a recon there were no manuals

Compatibility-Overall4%−0.01

Mental compatibility issues

Not compatible with MacBook as advertised

Doesnt play them - says incompatible region

Love

Value For Money23%+1.81

Excellent price

Great value

Excellent value

Quality-Overall15%−0.01

Fabulous product

A nice quality machine

Excellent construction quality

Assembly/Installation12%+0.51

Easy set up

Easy to assemble

Easy to install

Ease Of Use10%+0.81

Easy to use

Easy to use just plug in

the remote is easy to use

Advertised Vs Actual Product8%+0.19

Works as described

Did the job

just what i needed

Return

2.6% Return rate 5% Fixable by listing

Functionality-Overall36%▇▇▆▇██

it has stopped working

after a few months it wouldn't work

Did Not Work

Compatibility-Overall22%▆▇██▇▇

Mental compatibility issues

Not compatible with MacBook as advertised

Doesnt play them - says incompatible region

Defective Material/Parts6%▇█▅▆█▅
Connectivity-Overall5%▆██▆▄▅
Noise Level4%▇▄▇▆▅█

And it's is rather loud when the disk is spinning

Had a loud bang

It makes a drinking noise on each of the discs

FAQ

Common Dvd Recorder questions

Answered from the same tracked data.