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Dvd

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -25.3% this quarter, so Dvd is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£338K/yr2.0M searches / yr
90-day growth
-25.3%search demand this quarter
Competition
28%top-5 click share · 29 brands · 149 sellers

Flapen Score

Dvd against its category

The dotted line is the Electronics & Photo average. Past it, Dvd is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dvd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dvd 2.0M times last year and spent an estimated £338K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.3%
Market size, estimated
£338Ka year
Peak month
December2.5× the quietest month
Top search term
dvd films608K searches a year

02 · Price

A sale here is worth £13.40.

Listings sell for £13.40 on average, from £3.02 to £92.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £13.40 that is £1K to £3K a year per listing.

Average price
£13.40under the $15 to $100 sweet spot
Price range
£3.02–£92.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #335 within Home Cinema, TV & Video. It carries 3,569 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
92%
Out of stock, average day
2.5%
Average rank
#335in Home Cinema, TV & Video
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,569per listing
Listings tracked
52

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
102 months

Products

Top Dvd products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£20K£27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

149

Est. top-5 brand share

45%

Top 20: 88%

Est. top-5 click share

28%

Top 20: 64%

Open market

50%

  • UNIVERSAL13%
  • Lionsgate13%
  • LIOVODE8%
  • DBPOWER7%
  • PeroBuno5%
  • WB5%

Demand

Dvd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dvd search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dvd films608K/yr
  • dvd529K/yr
  • dvds274K/yr
  • dvds films70K/yr
  • dvds under 5 pounds31K/yr
  • dvd movies24K/yr
  • films on dvd29K/yr
  • dvd films under 5 pounds20K/yr
  • new dvds17K/yr
  • new dvd releases12K/yr

Reviews and returns

What reviews say buyers love and hate about Dvd

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
18%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Absolute garbage”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dvd questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data