Is dvd profitable to sell on Amazon United Kingdom?

The niche generates £338K/yr across 52 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the dvd niche?

29 brands and 149 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in dvd?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 2.3%.

When does demand for dvd peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the dvd niche?

Listings span £3.02–£92.60; the average listing price is £13.40 (sweet spot $15–$100). The average incumbent carries 3,569 reviews — the moat a new listing must climb.

dvd

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Price range

Great£3.02–£92.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Avg price

Good£13.40

avg listing price — sweet spot $15–$100

Market size

Good£338K

£338K/yr · 2.0M searches

Review moat

Okay3,569.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, dvd is a £338K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dvd market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: £335K–£402K; units × avg price
Conversion rate: 1.3%
Avg BSR: #335
Page quality: 0%
Prime: 92%
Sponsored: 37%
Out of stock: 2.5%
Avg brand age: 102 months
Avg seller age: 205 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

149

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

28%

Top 20: 64%

Open market

50%

UNIVERSAL13%
Lionsgate13%
LIOVODE8%
DBPOWER7%
PeroBuno5%
WB5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top dvd search terms

dvd films608K/yr -27.8%0.1% conv.
dvd529K/yr -16.8%0.0% conv.
dvds274K/yr -15.4%0.0% conv.
dvds films70K/yr -7.7%0.0% conv.
dvds under 5 pounds31K/yr +4.9%0.4% conv.
dvd movies24K/yr -0.3%0.0% conv.
films on dvd29K/yr -17.9%0.0% conv.
dvd films under 5 pounds20K/yr -13.7%0.7% conv.
new dvds17K/yr -28.1%0.1% conv.
new dvd releases12K/yr -19.7%0.0% conv.

All search terms

Top dvd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E.T. - The Extra Terrestrial [Special Edition] [DVD]

UNIVERSAL£5.724.7★6,509 rev

Hacksaw Ridge [DVD] [2017]

Lionsgate£3.734.7★8,619 rev

PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS

PeroBuno£14.834.2★2,371 rev

USS Indianapolis [DVD]

Lionsgate£3.554.3★2,574 rev

LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car

LIOVODE£21.024.5★510 rev

Newest

by launch date

PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS

PeroBuno£14.832,371 rev

1y ago

DVSICK DVD Case 96 Capacity Plastic CD Holder Case Portable Travel Protective Zipper DVD Case Holder For Car Storage Wallet Bag(Olive)

DVSICK£7.60977 rev

1y ago

LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car

LIOVODE£21.02510 rev

4y ago

alavisxf xx CD Case 432 Capacity Nylon Heavy Duty Organizer Wallet for Car

alavisxf xx£23.802,339 rev

4y ago

MAJORITY HDMI DVD Player for TV 1080P Region Free DVD Players for Smart TV

MAJORITY£24.6310,342 rev

5y ago

What buyers say about dvd

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value”

Quality-Overall13%

“Build quality was as expected”

Assembly/Installation10%

“Easy to assemble”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product7%

“was what I wanted”

Compactness7%

“Nice and compact”

Compatibility-Overall4%

“Worked perfectly well with my Mac”

Audio Quality3%

“Good sound quality”

Storage Capacity3%

“Storage”

Size-Overall2%

“just the right size”

What buyers complain about

Quality-Overall18%

“Absolute garbage”

Functionality-Overall15%

“it has stopped working”

Durability10%

“Bought it a year ago and broke already”

Audio Quality5%

“As the sound quality is very very poor”

Value For Money4%

“it a tad bit on the expensive side for what it is”

Noise Level3%

“And it's is rather loud when the disk is spinning”

Compatibility-Overall3%

“Mental compatibility issues”

Audio Volume3%

“poor volume for myself”

Strength2%

“It work's ok bit flimsy”

Touch/Button Controls2%

“the buttons are clunky”

Top return reasons

Functionality-Overall35%

Compatibility-Overall19%

Defective Material/Parts6%

Size-Overall3%

Connectivity-Overall3%