How competitive is the Dvd niche on Amazon United Kingdom?

29 brands and 149 sellers compete in Dvd on Amazon United Kingdom. The top 5 Dvd products take 28% of clicks and its top 5 brands hold 45% of demand.

What do buyers complain about in Dvd?

Dvd buyers on Amazon United Kingdom complain most about Quality-Overall, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 2.3%.

What does it cost to enter the Dvd niche?

Dvd sells for £13.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.02–£92.60. The average incumbent carries 3,569 reviews — the moat a new listing must climb.

Dvd

Dvd shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Dvd profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dvd is a £338K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Dvd: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.3% over the last 90 days and 1.3% of searches end in a purchase.

£338K

revenue / yr

Units sold / yr30K

Search volume / yr-25.3%2.0M

Conversion rate1.3%

Avg price£13.40

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers29 · 149

Top-5 product click share28%

Open market55%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 52 products

Top Dvd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

E.T. - The Extra Terrestrial [Special Edition] [DVD]

Price: £5.72
Rating: 4.7/5
Reviews: 6,509
Age: 19y ago

Hacksaw Ridge [DVD] [2017]

Price: £3.73
Rating: 4.7/5
Reviews: 8,619
Age: 9y ago

PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS

Price: £14.83
Rating: 4.2/5
Reviews: 2,371
Age: 1y ago

USS Indianapolis [DVD]

Price: £3.55
Rating: 4.3/5
Reviews: 2,574
Age: 9y ago

LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car

Price: £21.02
Rating: 4.5/5
Reviews: 510
Age: 4y ago

Newest

by launch date

PeroBuno External CD DVD Drive USB 3.0 Type-C Optical Drive 0.5-inch Ultra-Slim Portable DVD CD ROM Disc Player Reader Writer Rewriter Burner Recorder for Laptop PC Macbook Windows Linux Mac OS

Price: £14.83
Rating: 4.2/5
Reviews: 2,371
Age: 1y ago

DVSICK DVD Case 96 Capacity Plastic CD Holder Case Portable Travel Protective Zipper DVD Case Holder For Car Storage Wallet Bag(Olive)

Price: £7.60
Rating: 4.6/5
Reviews: 977
Age: 1y ago

LIOVODE DVD Case 128 DVDs and 64 Booklets Capacity Storage CDs with Booklet Inserts Media Organizer Holder Black CD Wallet for Home and Car

Price: £21.02
Rating: 4.5/5
Reviews: 510
Age: 4y ago

alavisxf xx CD Case 432 Capacity Nylon Heavy Duty Organizer Wallet for Car

Price: £23.80
Rating: 4.5/5
Reviews: 2,339
Age: 4y ago

MAJORITY HDMI DVD Player for TV 1080P Region Free DVD Players for Smart TV

Price: £24.63
Rating: 4.4/5
Reviews: 10,342
Age: 5y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

149

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

28%

Top 20: 64%

Open market

50%

UNIVERSAL13%
Lionsgate13%
LIOVODE8%
DBPOWER7%
PeroBuno5%
WB5%

Dvd demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR1.3%Products52Brands29Top 5 Brands45%OOS Rate2.5%Rating4.6★Reviews3,569Avg BSR#335

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Dvd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dvd films608K/yr -27.8%0.1% conv.
dvd529K/yr -16.8%0.0% conv.
dvds274K/yr -15.4%0.0% conv.
dvds films70K/yr -7.7%0.0% conv.
dvds under 5 pounds31K/yr +4.9%0.4% conv.
dvd movies24K/yr -0.3%0.0% conv.
films on dvd29K/yr -17.9%0.0% conv.
dvd films under 5 pounds20K/yr -13.7%0.7% conv.
new dvds17K/yr -28.1%0.1% conv.
new dvd releases12K/yr -19.7%0.0% conv.

What reviews say buyers love and hate about Dvd

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Value For Money22%

“Excellent value”

Quality-Overall13%

“Build quality was as expected”

Assembly/Installation10%

“Easy to assemble”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product7%

“was what I wanted”

What buyers complain about

65% of reviews

Quality-Overall18%

“Absolute garbage”

Functionality-Overall15%

“it has stopped working”

Durability10%

“Bought it a year ago and broke already”

Audio Quality5%

“As the sound quality is very very poor”

Value For Money4%

“it a tad bit on the expensive side for what it is”

Dvd return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

35%

2Compatibility-Overall

19%

3Defective Material/Parts

4Size-Overall

5Connectivity-Overall

Common Dvd questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dvd 52/100 on Amazon United Kingdom — Worth a look. The niche generates £338K/yr across 52 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.