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Dvd

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -25.3% this quarter, so Dvd is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£338K/yr2.0M searches / yr
90-day growth
-25.3%search demand this quarter
Competition
28%top-5 click share · 29 brands · 149 sellers

Flapen Score

Dvd against its category

The dotted line is the Electronics & Photo average. Past it, Dvd is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dvd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dvd 2.0M times last year and spent an estimated £338K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.3%
Market size, estimated
£338Ka year
Peak month
December2.5× the quietest month
Top search term
dvd films608K searches a year

02 · Price

A sale here is worth £13.40.

Listings sell for £13.40 on average, from £3.02 to £92.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £13.40 that is £1K to £3K a year per listing.

Average price
£13.40under the $15 to $100 sweet spot
Price range
£3.02–£92.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #335 within Home Cinema, TV & Video. It carries 3,569 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
92%
Out of stock, average day
2.5%
Average rank
#335in Home Cinema, TV & Video
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,569per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
102 months

Products

Top Dvd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£7K£14K£20K£27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

149

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

28%

Top 20: 64%

Open market

50%

  • UNIVERSAL13%
  • Lionsgate13%
  • LIOVODE8%
  • DBPOWER7%
  • PeroBuno5%
  • WB5%

Demand

Dvd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dvd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dvd films608K/yr
  • dvd529K/yr
  • dvds274K/yr
  • dvds films70K/yr
  • dvds under 5 pounds31K/yr
  • dvd movies24K/yr
  • films on dvd29K/yr
  • dvd films under 5 pounds20K/yr
  • new dvds17K/yr
  • new dvd releases12K/yr

Reviews and returns

What reviews say buyers love and hate about Dvd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.04

Absolute garbage

Plays a lesser quality than expected

Poor quality

Functionality-Overall15%−0.10

it has stopped working

It no longer functions

Did not work

Durability10%−0.06

Bought it a year ago and broke already

Broke after only a few months

Stopped working after less than 2 weeks of very occasional use

Audio Quality5%

As the sound quality is very very poor

lost sound on the TV

the sound is not load enough

Value For Money4%+1.62

it a tad bit on the expensive side for what it is

the unit is overpriced

Not worth £30 to be honest more £15 very flimsy

Love

Value For Money22%+1.62

Excellent value

Can't beat the price

Great value

Quality-Overall13%−0.04

Build quality was as expected

The build quality feels solid

Fabulous product

Assembly/Installation10%+0.52

Easy to assemble

Easy to install

Easy set up

Ease Of Use9%+0.68

Easy to use

Easy to use just plug in

the remote is easy to use

Advertised Vs Actual Product7%+0.28

was what I wanted

great - as described

Does the job perfectly

Return

2.3% Return rate 7% Fixable by listing

Functionality-Overall35%▇▇▆▇█▇

it has stopped working

It no longer functions

Did not work

Compatibility-Overall19%▅█▇█▇█

Mental compatibility issues

Doesn't work, for any dvds

Not compatible with MacBook as advertised

Defective Material/Parts6%█▆▄█▆▅
Size-Overall3%█▂▇▂▃▂
Connectivity-Overall3%▄▅█▅▄▆

FAQ

Common Dvd questions

Answered from the same tracked data.