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Dummy Cctv Camera

Fail

Demand is soft, at +0.6% this quarter, so Dummy Cctv Camera is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£115K/yr192K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
52%top-5 click share · 12 brands · 16 sellers

Flapen Score

Dummy Cctv Camera against its category

The dotted line is the Electronics & Photo average. Past it, Dummy Cctv Camera is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dummy Cctv Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dummy Cctv Camera 192K times last year and spent an estimated £115K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
6.0%
Market size, estimated
£115Ka year
Peak month
October1.4× the quietest month
Top search term
dummy cctv camera outdoor34K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £4.55 to £20.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.99 that is £2K to £5K a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£4.55–£20.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #19 within Camera & Photo. It carries 2,241 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#19in Camera & Photo
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,241per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dummy Cctv Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

13%

  • BW25%
  • JUSTOP24%
  • QWORK16%
  • kwmobile8%
  • WALI8%
  • TIMESETL6%
  • Open — no brand owns it (6 brands, 13%)

Demand

Dummy Cctv Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dummy Cctv Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dummy cctv camera outdoor34K/yr
  • dummy cameras24K/yr
  • fake camera21K/yr
  • dummy cameras for outside12K/yr
  • dummy camera18K/yr
  • fake cctv14K/yr
  • fake security camera12K/yr
  • fake cctv camera9K/yr
  • dummy cctv camera10K/yr
  • dummy security camera outdoor7K/yr

Reviews and returns

What reviews say buyers love and hate about Dummy Cctv Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall34%−0.32

Very low quality

Cheap quality rubbish in which the price indicates

Plastic and poor quality

Battery Life11%−0.03

the solar charged battery doesn't last lighting the led long into dark

Does not take 3 aaa batteries

Battery won't last long, anyway and there is no real cameras with red light flashing so you are better off installing it as it is

Material Quality8%−0.06

Cheap crappy plastic

Very lightweight plastic

Although it seems plasticky in hand

Advertised Vs Actual Product8%+0.60

half to blame for not reading or understanding the description

Product description incorrect

sent back a little misleading

Brightness/Shine/Glow7%−0.02

the light itself isn't that bright

Its too bright red

Love

Value For Money18%+1.61

very much worth the purchase

working good value

Good price

Advertised Vs Actual Product17%+0.60

As advertised

as expected

Just what i wanted

Quality-Overall13%−0.32

It's perfect; It's cheap

They are well made, easy to install and adjust

Great product

Assembly/Installation9%−0.01

I bought these as a deterrent they are really easy to assemble

Super easy to install

Easy set up

Security7%+0.73

effective security solution – Im very happy with it

Ideal for security

Security cameras

Return

1.9% Return rate 28% Fixable by listing

Quality-Overall18%▅▂▅█▄▄

Very low quality

Cheap quality rubbish in which the price indicates

Plastic and poor quality

Defective Material/Parts15%▃▄█▆▆▇
Size-Overall13%▆▇▁█▅▆
Functionality-Overall12%▃▅▅▇█▁
Color7%▂█▂▁▁▂

FAQ

Common Dummy Cctv Camera questions

Answered from the same tracked data.