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Dji Rc

Fail

The top 5 brands take 100% of clicks, so Dji Rc is a Fail.

Flapen Score
24
24 / 100
Ranks 1,466 of 1,488 Electronics & Photo niches · −20 vs the category median of 44
Market size
£97K/yr54K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
84%top-5 click share · 3 brands · 31 sellers

Flapen Score

Dji Rc against its category

The dotted line is the Electronics & Photo average. Past it, Dji Rc is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dji Rc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dji Rc 54K times last year and spent an estimated £97K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 24 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
1.0%
Market size, estimated
£97Ka year
Peak month
June1.8× the quietest month
Top search term
dji controller18K searches a year

02 · Price

A sale here is worth £187.19.

Listings sell for £187.19 on average, from £13.07 to £701.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £187.19 that is £0 to £19K a year per listing.

Average price
£187.19above the $15 to $100 sweet spot
Price range
£13.07–£701.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,772 within Camera & Photo. It carries 1,743 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,772in Camera & Photo
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,743per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Dji Rc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • DJI94%
  • FPVtosky3%
  • INSYOO3%
  • Open — no brand owns it (0%)

Demand

Dji Rc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Dji Rc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dji controller18K/yr
  • dji neo 2 controller7K/yr
  • dji neo controller9K/yr
  • dji rc6K/yr
  • dji remote controller4K/yr
  • dji remote5K/yr
  • dji rc n3 controller3K/yr
  • dji rc n32K/yr

Reviews and returns

What reviews say buyers love and hate about Dji Rc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall13%−0.11

the connection can be flaky

connection is terrible

the connection reliability needs to be much better

Value For Money11%−0.02

I find it an expensive toy

slightly overpriced compared to radiomaster

I was a little put off by this by the cost

Battery Life9%+0.15

Be warned, if youre buying this for a neo two you will be draining your batteries a little faster than you will just with the app

Also, the battery only lasts about 10 minutes

Compatibility-Overall8%−0.07

it won't fit in the phone holder

The description simply says it is compatible with Neo drone which in fact it is not

Not compatible with a Neo 2 drone

Functionality-Overall6%−0.05

It worked well until it didnt

Love

Quality-Overall28%+1.96

Great build quality

Brilliant controller like all DJI stuff high quality

Great product

Fun/Entertainment Experience9%+0.67

Great fun

A lot of fun

Loads of fun

Ease Of Use9%+0.24

It is comfortable to hold for long periods

Handy when it works

convenient to carry

Touch/Button Controls7%+0.33

The controls feel responsive and stable, and it holds position well

Excellent easy controls

Great controller

Video Quality7%+0.38

decent video quality

Very useful for vlogging or making short videos

The video quality is excellent for the size – really sharp and smooth, especially in good lighting

Return

6.8% Return rate 3% Fixable by listing

Compatibility-Overall27%▄▆█▆▅▅

it won't fit in the phone holder

The description simply says it is compatible with Neo drone which in fact it is not

Not compatible with a Neo 2 drone

Functionality-Overall17%▃█▂▄▅▇

It worked well until it didnt

Connectivity-Overall14%█▃▄▅▃▅

the connection can be flaky

connection is terrible

the connection reliability needs to be much better

Defective Material/Parts5%█▁▇█▂▅
Battery Life5%▁▆▇█▃▇

Be warned, if youre buying this for a neo two you will be draining your batteries a little faster than you will just with the app

Also, the battery only lasts about 10 minutes

FAQ

Common Dji Rc questions

Answered from the same tracked data.