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Dji Pocket 2

Fail

Demand is soft, at -37.3% this quarter, so Dji Pocket 2 is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£98K/yr163K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
32%top-5 click share · 22 brands · 75 sellers

Flapen Score

Dji Pocket 2 against its category

The dotted line is the Electronics & Photo average. Past it, Dji Pocket 2 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dji Pocket 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dji Pocket 2 163K times last year and spent an estimated £98K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
2.4%
Market size, estimated
£98Ka year
Peak month
November3.9× the quietest month
Top search term
dji osmo pocket 3 accessories105K searches a year

02 · Price

A sale here is worth £25.39.

Listings sell for £25.39 on average, from £3.95 to £385.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £25.39 that is £0 to £3K a year per listing.

Average price
£25.39inside the $15 to $100 sweet spot
Price range
£3.95–£385.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #194 within Camera & Photo. It carries 463 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#194in Camera & Photo
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
463per listing
Listings tracked
51

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dji Pocket 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

75

Est. top-5 brand share

56%

Top 20: 99%

Est. top-5 click share

32%

Top 20: 77%

Open market

38%

  • AMAZEAR14%
  • K&F CONCEPT13%
  • BRDRC13%
  • NEEWER9%
  • TELESIN7%
  • Desenda6%

Demand

Dji Pocket 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.9×

Search terms

Top Dji Pocket 2 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dji osmo pocket 3 accessories105K/yr
  • osmo pocket 3 accessories39K/yr
  • dji pocket 3 accessories19K/yr

Reviews and returns

What reviews say buyers love and hate about Dji Pocket 2

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
3.0%of orders come back
“very small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dji Pocket 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data