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Disposable Vape

Fail

The top 5 brands take 98% of clicks, so Disposable Vape is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£87K/yr745K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
30%top-5 click share · 7 brands · 27 sellers

Flapen Score

Disposable Vape against its category

The dotted line is the Electronics & Photo average. Past it, Disposable Vape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Vape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Vape 745K times last year and spent an estimated £87K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
745K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
1.0%
Market size, estimated
£87Ka year
Peak month
June1.8× the quietest month
Top search term
hayati pro max plus refill pods140K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £4.86 to £17.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.90 that is £0 to £1K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£4.86–£17.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #28 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 30 reviews at 3.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
65%
Out of stock, average day
29.2%
Average rank
#28in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
30per listing
Listings tracked
55

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Disposable Vape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£14K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

7 falling

Sellers

27

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 63%

Open market

1%

  • Generic85%
  • Vapeverse5%
  • aspire3%
  • SMOK2%
  • GET THE GIFT EVERY GIFT TELLS A STORY2%
  • HAYATI1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Disposable Vape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Disposable Vape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hayati pro max plus refill pods140K/yr
  • hayati pro max123K/yr
  • disposable vape122K/yr
  • hayati74K/yr
  • disposable vapes62K/yr
  • vape disposable49K/yr
  • disposable vaping50K/yr
  • hayati pro max pods24K/yr
  • hayati pro max 0mg13K/yr
  • vapes disposable17K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Vape

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
32%of negative reviews mention “Durability”
0.9%of orders come back
“My second one lasted only two months”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Disposable Vape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data