disposable vape
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible30.45avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Price range
Bad£4.86–£17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 745K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, disposable vape is a £87K/yr Amazon United Kingdom market (745K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
disposable vape market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 0%
- Out of stock
- 29.2%
- Avg brand age
- 32 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
27
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 63%
Open market
1%
- Generic85%
- Vapeverse5%
- aspire3%
- SMOK2%
- GET THE GIFT EVERY GIFT TELLS A STORY2%
- HAYATI1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Top disposable vape search terms
- hayati pro max plus refill pods140K/yr
- hayati pro max123K/yr
- disposable vape122K/yr
- hayati74K/yr
- disposable vapes62K/yr
- vape disposable49K/yr
- disposable vaping50K/yr
- hayati pro max pods24K/yr
- hayati pro max 0mg13K/yr
- vapes disposable17K/yr
Top disposable vape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hayati Ultra Pro Max Kit 6000+ Puffs (Strawberry Raspberry Blueberry) Smooth Draw & Long Lasting (NEXT DAY DELIVERY)
Generic£13.935.0★4 rev
Hayati 6000 Pro Max Plus 6K Pods | Refillable Pods | Easy Installation | Pack of 1 (Strawberry Raspberry Ice)
Generic£9.972.9★3 rev
Hayati 6000 Pro Max Plus 6K Rechargable and reusabale (Blueberry cheery cranberry)
Generic£14.894.5★25 rev
HAYATI Pro Ultra+ Blueberry Raspberry 25k Pod Refillable System Easy Install (NEXT DAY DELIVERY)
Generic£13.955.0★2 rev
Elf bar 600 puff rechargeable reusable (Cherry ice)
Generic£9.662.7★6 rev
Newest
by launch dateHAYATI Pro Ultra+ Blueberry Raspberry 25k Pod Refillable System Easy Install (NEXT DAY DELIVERY)
Generic£13.952 rev
Hayati Ultra Pro Max Kit 6000+ Puffs (Strawberry Raspberry Blueberry) Smooth Draw & Long Lasting (NEXT DAY DELIVERY)
Generic£13.934 rev
Hayati Pro Ultra plus 25000+ 25K Puffs Kit All Best Flavours Rechargeable Vape Device with Smart Display Long Lasting Performance (Pack of 1) (Fresh Mint)
Generic£16.936 rev
Hayati Pro Ultra+ 25000+ Puffs Kit (Grape GB / Strawberry GB) Rechargeable Vape Device with Smart Display Long Lasting Performance (NEXT DAY DELIVERY)
Generic£17.956 rev
Hayati Pro Ultra+ 25k Pod Refillable25000 pods Long Lasting System Easy Install-Pack of 1 (Blue Razz Cherry/Blue Razz GB)
Generic£12.521 rev
Trending
90-day click momentumHayati Pro Ultra+ 25000+ Puffs Kit (Grape GB / Strawberry GB) Rechargeable Vape Device with Smart Display Long Lasting Performance (NEXT DAY DELIVERY)
Generic£17.954.8★
Hayati Pro Ultra+ 25k Pod Refillable25000 pods Long Lasting System Easy Install-Pack of 1 (Blue Razz Cherry/Blue Razz GB)
Generic£12.525.0★
HAYATI Pro Ultra+ Blueberry Raspberry 25k Pod Refillable System Easy Install (NEXT DAY DELIVERY)
Generic£13.955.0★
Hayati 6000 Pro Max Plus 6K Pods | Refillable Pods | Easy Installation | Pack of 1 (Red apple ice)
Generic£10.830.0★
Hayati Ultra Pro Max Kit 6000+ Puffs (Strawberry Raspberry Blueberry) Smooth Draw & Long Lasting (NEXT DAY DELIVERY)
Generic£13.935.0★
What buyers say about disposable vape
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money and quick delivery”
“Easy to use”
“good battery life”
“Very good quality no leakage battery life good”
“The product was as described”
“they included a nice little free gift”
“rechargeable with Samsung charger”
“I like thr red”
What buyers complain about
“My second one lasted only two months”
“Doesnt work”
“Wont charge”
“False advertisement”
“Rubbish”
Top return reasons
Common questions
- Is disposable vape profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 55 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the disposable vape niche?
- 7 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in disposable vape?
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 0.9%.
- When does demand for disposable vape peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the disposable vape niche?
- Listings span £4.86–£17.95; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.