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Disney Dvd

Fail

Demand is soft, at -22.6% this quarter, so Disney Dvd is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£58K/yr221K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
57%top-5 click share · 9 brands · 106 sellers

Flapen Score

Disney Dvd against its category

The dotted line is the Electronics & Photo average. Past it, Disney Dvd is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Dvd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disney Dvd 221K times last year and spent an estimated £58K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
4.2%
Market size, estimated
£58Ka year
Peak month
December2.1× the quietest month
Top search term
disney dvd65K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £3.02 to £21.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.29 that is £0 to £629 a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£3.02–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£629
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

5% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #619 within Home Cinema, TV & Video. It carries 1,905 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#619in Home Cinema, TV & Video
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,905per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
107 months

Products

Top Disney Dvd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

106

Top-5 brand share

85%

Top 20: 98%

Top-5 click share

57%

Top 20: 100%

Open market

10%

  • Walt Disney43%
  • Sony Pictures21%
  • Disney10%
  • Warner Home Video7%
  • Universal Pictures5%
  • LIOVODE4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Disney Dvd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Disney Dvd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney dvd65K/yr
  • kids dvds39K/yr
  • disney dvds32K/yr
  • kids dvd19K/yr
  • disney dvd films7K/yr
  • childrens dvds14K/yr
  • dvd kids8K/yr
  • disney films10K/yr
  • kids dvds under 5 pounds8K/yr
  • childrens dvd8K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Dvd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell100%−0.36

Like other reviews have said - It really does smell awful

Strong Smell

has an awful strong chemical / smoke smell that lingers

Love

Quality-Overall30%+0.90

Great condition Great quality Great for my money Great film

GREAT PRODUCT

Value For Money30%+0.90

Great price

FANTASTIC VALUE

Design-Overall20%+1.62

looks like it will do the job it is designed for

Strength10%+0.74

The folder is very sturdy and holds so many discs, great

Storage Capacity10%+0.74

Great way to store all those box sets

Return

0.5% Return rate 20% Fixable by listing

Functionality-Overall30%▁█▆▁▁▁
Smell20%▁▁▁██▁

Like other reviews have said - It really does smell awful

Strong Smell

has an awful strong chemical / smoke smell that lingers

Size-Overall10%█▁▁▁▁▁
Product Condition10%▁▁▁▁▁█
Compatibility-Overall10%▁▁▁▁▁█

FAQ

Common Disney Dvd questions

Answered from the same tracked data.