Digital Voice Phone
FailThe top 5 brands take 97% of clicks, so Digital Voice Phone is a Fail.
- Flapen Score
- 44 / 100Ranks 708 of 1,488 Electronics & Photo niches · on the category median44
- Market size
- £90K/yr54K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 40%top-5 click share · 9 brands · 168 sellers
Flapen Score
Digital Voice Phone against its category
The dotted line is the Electronics & Photo average. Past it, Digital Voice Phone is stronger. Inside it, weaker.
Market
The Digital Voice Phone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Digital Voice Phone 54K times last year and spent an estimated £90K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £90Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- digital voice phone16K searches a year
02 · Price
A sale here is worth £42.18.
Listings sell for £42.18 on average, from £6.74 to £112.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £42.18 that is £0 to £4K a year per listing.
- Average price
- £42.18inside the $15 to $100 sweet spot
- Price range
- £6.74–£112.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #16 within Telephones, VoIP & Accessories. It carries 3,587 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 0.5%
- Average rank
- #16in Telephones, VoIP & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,587per listing
- Listings tracked
- 46
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Digital Voice Phone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service
- Price
- £22.02
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 1y ago

Panasonic KX-TGC222EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Twin Handset Pack Black
- Price
- £35.43
- Rating
- 4.3/5
- Reviews
- 7,527
- Age
- 16y ago

Panasonic KX-TGC220EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Black Single Handset Pack
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 4,824
- Age
- 12y ago

Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago

Panasonic KX-TGB610EB Big Button DECT Cordless Telephone with Nuisance Call Blocker (Single Handset Pack) Black
- Price
- £18.65
- Rating
- 4.2/5
- Reviews
- 1,003
- Age
- 5y ago
Trending
estimated 90-day click momentum
Panasonic KX-TGC264E Digital Cordless Phones : 18-min answering machine dedicated call block button an easy-to-read dot-matrix display and a hands-free speakerphone
- Price
- £64.07
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago

Panasonic KX-TGB612EB Cordless Landline Telephone with Nuisance Call Blocker and Shock Resistant Handsets Twin Pack - Black
- Price
- £30.87
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 5y ago

BT Digital Voice Essential Cordless Phone Only Works With BT And EE Digital Voice Service
- Price
- £23.66
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 2y ago

Panasonic KX-TGE822EB Digital Cordless Phone About 40 minutes Answering Machine with Nuisance Call Block and Dedicated Key Amplified Sound Double
- Price
- £55.88
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 4y ago

Panasonic KX-TG6821EB Single DECT Cordless Telephone with Answer Machine
- Price
- £26.86
- Rating
- 4.4/5
- Reviews
- 5,482
- Age
- 13y ago
Newest
by launch date
EE Home Phone (Digital Voice) Only Works With BT And EE Digital Voice Service
- Price
- £16.70
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 7mo ago

EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service
- Price
- £22.02
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 1y ago

EE Home Plus (Digital Voice) Cordless Phone Only Works With BT & EE Digital Voice Service
- Price
- £19.72
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago

BT Digital Voice Essential Cordless Phone Only Works With BT And EE Digital Voice Service
- Price
- £23.66
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 2y ago

Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
168
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 78%
Open market
2%
- Panasonic68%
- EE16%
- BT8%
- VTech3%
- Yealink2%
- EETU1%
- Open — no brand owns it (3 brands, 2%)
Demand
Digital Voice Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Digital Voice Phone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- digital voice phone16K/yr
- panasonic cordless phone12K/yr
- panasonic phone9K/yr
- panasonic phones7K/yr
- voip phones6K/yr
- panasonic cordless phones4K/yr
- digital voice phones for home228/yr
Reviews and returns
What reviews say buyers love and hate about Digital Voice Phone
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Digital Voice Phone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









