Digital Voice Phone
FailThe top 5 brands take 97% of clicks, so Digital Voice Phone is a Fail.
- Flapen Score
- 44 / 100Ranks 708 of 1,488 Electronics & Photo niches · on the category median44
- Market size
- £90K/yr54K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 40%top-5 click share · 9 brands · 168 sellers
Flapen Score
Digital Voice Phone against its category
The dotted line is the Electronics & Photo average. Past it, Digital Voice Phone is stronger. Inside it, weaker.
Market
The Digital Voice Phone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Digital Voice Phone 54K times last year and spent an estimated £90K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £90Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- digital voice phone16K searches a year
02 · Price
A sale here is worth £42.18.
Listings sell for £42.18 on average, from £6.74 to £112.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £42.18 that is £0 to £4K a year per listing.
- Average price
- £42.18inside the $15 to $100 sweet spot
- Price range
- £6.74–£112.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #16 within Telephones, VoIP & Accessories. It carries 3,587 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 0.5%
- Average rank
- #16in Telephones, VoIP & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,587per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Digital Voice Phone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service
- Price
- £22.02
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 1y ago
Panasonic KX-TGC222EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Twin Handset Pack Black
- Price
- £35.43
- Rating
- 4.3/5
- Reviews
- 7,527
- Age
- 16y ago
Panasonic KX-TGC220EB DECT Cordless Phone with Answering Machine 1.6 inch Easy-to-Read Backlit Display Nuisance Call Blocker Hands-Free Speakerphone ECO Mode Black Single Handset Pack
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 4,824
- Age
- 12y ago
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
Panasonic KX-TGB610EB Big Button DECT Cordless Telephone with Nuisance Call Blocker (Single Handset Pack) Black
- Price
- £18.65
- Rating
- 4.2/5
- Reviews
- 1,003
- Age
- 5y ago
Trending
90-day click momentum
Panasonic KX-TGC264E Digital Cordless Phones : 18-min answering machine dedicated call block button an easy-to-read dot-matrix display and a hands-free speakerphone
- Price
- £64.07
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
Panasonic KX-TGB612EB Cordless Landline Telephone with Nuisance Call Blocker and Shock Resistant Handsets Twin Pack - Black
- Price
- £30.87
- Rating
- 4.0/5
- Reviews
- 804
- Age
- 5y ago
BT Digital Voice Essential Cordless Phone Only Works With BT And EE Digital Voice Service
- Price
- £23.66
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 2y ago
Panasonic KX-TGE822EB Digital Cordless Phone About 40 minutes Answering Machine with Nuisance Call Block and Dedicated Key Amplified Sound Double
- Price
- £55.88
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 4y ago
Panasonic KX-TG6821EB Single DECT Cordless Telephone with Answer Machine
- Price
- £26.86
- Rating
- 4.4/5
- Reviews
- 5,482
- Age
- 13y ago
Newest
by launch date
EE Home Phone (Digital Voice) Only Works With BT And EE Digital Voice Service
- Price
- £16.70
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 7mo ago
EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service
- Price
- £22.02
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 1y ago
EE Home Plus (Digital Voice) Cordless Phone Only Works With BT & EE Digital Voice Service
- Price
- £19.72
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
BT Digital Voice Essential Cordless Phone Only Works With BT And EE Digital Voice Service
- Price
- £23.66
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 2y ago
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 2,816
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
168
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
2%
- Panasonic68%
- EE16%
- BT8%
- VTech3%
- Yealink2%
- EETU1%
- Open — no brand owns it (3 brands, 2%)
Demand
Digital Voice Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Digital Voice Phone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- digital voice phone16K/yr
- panasonic cordless phone12K/yr
- panasonic phone9K/yr
- panasonic phones7K/yr
- voip phones6K/yr
- panasonic cordless phones4K/yr
- digital voice phones for home228/yr
Reviews and returns
What reviews say buyers love and hate about Digital Voice Phone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
I think these are very low quality in general
Poor quality product
Too low volume
Volume is a bit low
Very poor volume control
Not set up yet
Not easy to set up
not set up yet
did not work as advertised
Did not work straight away
Did not work
Poor sound quality
The voices are distorted
audio is a bit crackly
Love
to set up
Easy set up
Easy to install
Good value for money
Good price
Good value for money
A very good quality phone
Good quality, easy to install and use
Excellent product
Easy to operate
EASY TO USE
straightforward as you can get
As advertised
As described
Does the job
Return
4.3% Return rate 7% Fixable by listing
Wuldnt connect to other lines
If you disconnect, you lose the contacts
failed to function because it was in some way connected to the Router
did not work as advertised
Did not work straight away
Did not work
Too low volume
Volume is a bit low
Very poor volume control
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Digital Voice Phone questions
Answered from the same tracked data.