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Digital Voice Phone

Fail

The top 5 brands take 97% of clicks, so Digital Voice Phone is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£90K/yr54K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
40%top-5 click share · 9 brands · 168 sellers

Flapen Score

Digital Voice Phone against its category

The dotted line is the Electronics & Photo average. Past it, Digital Voice Phone is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digital Voice Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Digital Voice Phone 54K times last year and spent an estimated £90K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
3.9%
Market size, estimated
£90Ka year
Peak month
February1.6× the quietest month
Top search term
digital voice phone16K searches a year

02 · Price

A sale here is worth £42.18.

Listings sell for £42.18 on average, from £6.74 to £112.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £42.18 that is £0 to £4K a year per listing.

Average price
£42.18inside the $15 to $100 sweet spot
Price range
£6.74–£112.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #16 within Telephones, VoIP & Accessories. It carries 3,587 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
0.5%
Average rank
#16in Telephones, VoIP & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,587per listing
Listings tracked
46

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Digital Voice Phone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

168

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 78%

Open market

2%

  • Panasonic68%
  • EE16%
  • BT8%
  • VTech3%
  • Yealink2%
  • EETU1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Digital Voice Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Digital Voice Phone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • digital voice phone16K/yr
  • panasonic cordless phone12K/yr
  • panasonic phone9K/yr
  • panasonic phones7K/yr
  • voip phones6K/yr
  • panasonic cordless phones4K/yr
  • digital voice phones for home228/yr

Reviews and returns

What reviews say buyers love and hate about Digital Voice Phone

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Digital Voice Phone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data