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Digital Calendar

Fail

Prices span $50.33–$439.34, mostly outside the sweet spot, so Digital Calendar is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£1.2M/yr698K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
68%top-5 click share · 9 brands · 18 sellers

Flapen Score

Digital Calendar against its category

The dotted line is the Electronics & Photo average. Past it, Digital Calendar is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digital Calendar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Digital Calendar 698K times last year and spent an estimated £1.2M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.2%
Market size, estimated
£1.2Ma year
Peak month
December3.9× the quietest month
Top search term
digital calendar221K searches a year

02 · Price

A sale here is worth £139.96.

Listings sell for £139.96 on average, from £50.33 to £439.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £139.96 that is £70K to £105K a year per listing.

Average price
£139.96above the $15 to $100 sweet spot
Price range
£50.33–£439.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£70K–£105K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #49 within Camera & Photo. It carries 748 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#49in Camera & Photo
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
748per listing
Listings tracked
16

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Digital Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£120K£240K£360K£481K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • Skylight38%
  • Dragon Touch24%
  • Herncptar20%
  • Hesmor4%
  • ascrecem4%
  • Airzeen4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Digital Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Digital Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digital calendar221K/yr
  • skylight calendar uk131K/yr
  • skylight calendar90K/yr
  • skylight54K/yr
  • electronic calendar35K/yr
  • digital planner19K/yr
  • smart calendar19K/yr
  • dragon touch calendar11K/yr
  • digital calendar planner20K/yr
  • digital wall calendar19K/yr

Reviews and returns

What reviews say buyers love and hate about Digital Calendar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application18%−0.12

Always has app issues

Had small issues getting to sync with app when first set up

Software is soooo buggy

Ease Of Use10%+1.59

Adding can be a bit clunky as times can only be selected from a scroll wheel rather than by typing it in

NOT EASY TO USE

not user friendly

Value For Money8%+0.42

the more expensive brands

It's a very expensive calendar

Very expensive

Touch/Button Controls8%−0.07

Awful product slow touch screen

Only downside is it is slightly clunky - touch screen is not the most sensitive

touch screen stopped working on March

Connectivity-Overall7%−0.06

I also cant connect my events from iPhone/outlook calendar

Drops off the internet

It keeps disconnecting from the internet

Love

Ease Of Use22%+1.59

Easy to use

easy to read

Makes life easier

Quality-Overall16%+0.30

The build quality is great

Excellent product

Really great tool - great for the whole family

Value For Money11%+0.42

Pretty good for the price

Great value

Excellent value for money

Assembly/Installation5%

making it easy to plan ahead

Easy to set up

set up really works well

Software/Application5%−0.12

App works well

app connects well

the app is really functional

Return

4.7% Return rate 27% Fixable by listing

Functionality-Overall16%▅▆▄▄█▄
Size-Overall14%▆▆█▆▅▆
Connectivity-Overall11%▆█▆▅▆█

I also cant connect my events from iPhone/outlook calendar

Drops off the internet

It keeps disconnecting from the internet

Compatibility-Overall7%▆▅▇▄█▆

after that it wouldnt sync

It also doesn't warn you that it doesn't work with WiFi networks on 5gz networks

Advertised Vs Actual Product6%█▃▅▅▇▂

FAQ

Common Digital Calendar questions

Answered from the same tracked data.