Is digital calendar profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (39/100).

How competitive is the digital calendar niche?

9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in digital calendar?

Top complaints mined from reviews: Software/Application, Ease Of Use, Value For Money. The return rate is 4.7%.

When does demand for digital calendar peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the digital calendar niche?

Listings span £50.33–£439.34; the average listing price is £139.96 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.

digital calendar

Skip it

Prices mostly outside the sweet spot ($50.33–$439.34) — this niche doesn't clear our bar today.

Market size

Great£1.2M

£1.2M/yr · 698K searches

Review moat

Good748.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£139.96

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad£50.33–£439.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, digital calendar is a £1.2M/yr Amazon United Kingdom market (698K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

digital calendar market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 1.2%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 33 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Skylight38%
Dragon Touch24%
Herncptar20%
Hesmor4%
ascrecem4%
Airzeen4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -7.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top digital calendar search terms

digital calendar221K/yr -3.9%0.8% conv.
skylight calendar uk131K/yr -10.4%1.8% conv.
skylight calendar90K/yr -0.4%1.2% conv.
skylight54K/yr -30.4%0.9% conv.
electronic calendar35K/yr +0.8%0.7% conv.
digital planner19K/yr -20.0%0.5% conv.
smart calendar19K/yr -1.3%0.6% conv.
dragon touch calendar11K/yr +18.9%3.1% conv.
digital calendar planner20K/yr -16.6%1.0% conv.
digital wall calendar19K/yr -9.3%0.5% conv.

All search terms

Top digital calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skylight Calendar: 15-inch Digital Calendar & Chore Chart Smart Touchscreen Interactive Display for Family Schedules Wall Mount Included Great for Organizing Your 2025 Wall Planner

Skylight£220.954.3★5,972 rev

Smart Digital Calendar 10.1 HD Smart Touch Screen Home Interactive Electronic Calender WiFi Planner Meal Schedule Duty Chart Achievement Rewards- Built-in Digital Photo Frame Function

Herncptar£70.154.2★1,635 rev

Dragon Touch Calendar 15.6 Digital Calendar 2026 Family Wall Planner 1080P Full HD Interactive Touchscreen Smart Chore Chart and Home Organization Gift for Busy Families Scheduling UK Adapter

Dragon Touch£153.754.6★554 rev

Dragon Touch Calendar 15.6 Digital Calendar 2026 Family Wall Planner 1080P Full HD Interactive Touchscreen Smart Chore Chart and Home Organization Gift for Busy Families Scheduling-Black

Dragon Touch£154.894.6★554 rev

Skylight Calendar Max: 27-Inch Smart Digital Calendar & Chore Chart Family Organizer with Interactive Touchscreen Display Wall Mountable in Portrait or Landscape (International Edition)

Skylight£439.344.6★663 rev

Newest

by launch date

Smart Digital Calendar 10.1 inch Electronic Calendar Family Planner Chore Chart-HD Touchscreen Interactive Display for Family Schedules Syncs with Google/iCloud Wall Mount Included Gifts for Women Men

Herncptar£76.8425 rev

4mo ago

Airzeen Digital Calendar 15.6 Inch - Smart Chore Chart & Wall Calendar Planner No Subscription Electronic Calendar for Family Meals Photo Display Wall/Desk Mount Touch Screen Gifts for Women Mom

Airzeen£175.9290 rev

6mo ago

10.1 Digital Calendar & Photo Frame with 32GB Smart Family Planner 2026 Chore Chart Meal Planner Wall & Desk Display Sync Google/Outlook/iCloud HD Touch Screen UK Plug Gifts for Men Women

CoolBuBu£50.336 rev

6mo ago

Ascrecem Digital Calendar 10.1 inch Smart Electronic Calendar for Family Chore Chart Cooking Plan HD Touchscreen with Digital Picture Frame Function Instantly Share Photos and Videos

ascrecem£50.5566 rev

7mo ago

Digital Calendar Hesmor 10.1 HD Smart Touch Screen Interactive Electronic Calendar WiFi Planner for Busy Families Scheduling Wall Planner & Cloud Photo Frame & Art Gallery Wall & Desk Display

Hesmor£86.53148 rev

8mo ago

What buyers say about digital calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“Easy to use”

Quality-Overall16%

“The build quality is great”

Value For Money11%

“Pretty good for the price”

Assembly/Installation5%

“making it easy to plan ahead”

Software/Application5%

“App works well”

Document Organizing/Classification4%

“I like the fact that i will be properly organised now”

Advertised Vs Actual Product4%

“Exactly what we wanted”

Fun/Entertainment Experience4%

“Having fun with children and the rewards”

Size-Overall3%

“Perfect size”

Design-Overall3%

“It looks sleek”

What buyers complain about

Software/Application18%

“Always has app issues”

Ease Of Use10%

“Adding can be a bit clunky as times can only be selected from a scroll wheel rather than by typing it in”

Value For Money8%

“the more expensive brands”

Touch/Button Controls8%

“Awful product slow touch screen”

Connectivity-Overall7%

“I also cant connect my events from iPhone/outlook calendar”

Durability6%

“This broke down after just 14 months not at all happy wasted £290”

Mounting4%

“Shame it cant be wall mounted”

Compatibility-Overall4%

“after that it wouldnt sync”

Assembly/Installation3%

“Mmm nice item visually attractive not easy to install”

Language Issues3%

“No English UK”

Top return reasons

Functionality-Overall16%

Size-Overall14%

Connectivity-Overall11%

Compatibility-Overall7%

Advertised Vs Actual Product6%