day of the dead decorations
Skip itPrices mostly outside the sweet spot ($3.53–$11.61) — this niche doesn't clear our bar today.
Review moat
Great189.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+62.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£3K£3K/yr · 36K searches
Price range
Bad£3.53–£11.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, day of the dead decorations is a £3K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
day of the dead decorations market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £12K–£16K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,088
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 43.9%
- Avg brand age
- 33 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
12%
- Qpout20%
- eBoutik20%
- SUPJADE15%
- BUSCANDO15%
- AFYHH10%
- HOWAF8%
- Open — no brand owns it (3 brands, 12%)
Demand
Weekly Amazon search volume, last 38 weeks — +62.2% search growth over the last 90 days.Top day of the dead decorations search terms
- day of the dead decorations23K/yr
- dia de los muertos6K/yr
- dia de los muertos decorations7K/yr
Top day of the dead decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eBoutik - Day of The Dead Halloween Party Decoration Set - El Día de los Muertos Spiral Sugar Skull Swirls Banner Bunting For Colourful Ceiling Wall Decor For Spooky Parties
eBoutik£3.535.0★2 rev
Halloween Day of The Dead Decoration - Cinco de Mayo Decorations Halloween Hanging Swirls Day of The Dead Bunting Banner Balloons El Día de Los Muertos Ceiling Wall Decorations Party Supplies
BUSCANDO£8.985.0★1 rev
Qpout Day of the Dead Banners - Mexican Fiesta Party Decorations 4 Pack Colorful Openwork Garlands for Indoor/Outdoor Decor
Qpout£7.574.6★197 rev
Halloween Day-of The Dead Decoration - El Día de los Muertos Decorations Day of The Dead Hanging Swirls Decorations Banner Bunting Balloons El Día de los Muertos Party Ceiling Wall Decor
AFYHH£8.624.4★15 rev
SUPJADE Day of the Dead Decorations Banner Backdrop Set Halloween Decoration Mexico Party Decorations Halloween Dia de los Muertos Party Supplies Accessories Home Decor
SUPJADE£7.955.0★1 rev
Newest
by launch dateeBoutik - Day of The Dead Halloween Party Decoration Set - El Día de los Muertos Spiral Sugar Skull Swirls Banner Bunting For Colourful Ceiling Wall Decor For Spooky Parties
eBoutik£3.532 rev
Morvia 6pcs Women Underwear Gothic Sexy Halloween Skulls Roses Allover Print Contrast Lace Hipsters Panties (US Alpha X-Large Regular Regular 6pcs Pink Lace Trim)
Morvia£11.61209 rev
SUPJADE Day of the Dead Decorations Banner Backdrop Set Halloween Decoration Mexico Party Decorations Halloween Dia de los Muertos Party Supplies Accessories Home Decor
SUPJADE£7.951 rev
Halloween Day of The Dead Decoration - Cinco de Mayo Decorations Halloween Hanging Swirls Day of The Dead Bunting Banner Balloons El Día de Los Muertos Ceiling Wall Decorations Party Supplies
BUSCANDO£8.981 rev
Halloween Day-of The Dead Decoration - El Día de los Muertos Decorations Day of The Dead Hanging Swirls Decorations Banner Bunting Balloons El Día de los Muertos Party Ceiling Wall Decor
AFYHH£8.6215 rev
Trending
90-day click momentumMorvia 6pcs Women Underwear Gothic Sexy Halloween Skulls Roses Allover Print Contrast Lace Hipsters Panties (US Alpha X-Large Regular Regular 6pcs Pink Lace Trim)
Morvia£11.614.3★
80Pcs Day of the Dead Napkins Decorations Halloween Napkins Serviettes Mexico Linen Dia De Los Muertos Decor Paper Napkin Table Decorations for Halloween Party Tableware Home Decor 33x33cm
SUPJADE£6.344.6★
eBoutik - Day of The Dead Halloween Party Decoration Set - El Día de los Muertos Spiral Sugar Skull Swirls Banner Bunting For Colourful Ceiling Wall Decor For Spooky Parties
eBoutik£3.535.0★
HOWAF 42 Ft Day of The Dead Bunting for Day of The Dead Decorations Felt Day of The Dead Banners Papel Picado Sugar Skull Mexican Bunting Halloween Banner for Dia De Los Muertos Decorations
HOWAF£11.434.8★
Huryfox Fiesta Party Decorations - 33pcs Colorful Mexican Themed Hanging Paper Fans Rainbow Pom Poms Fiesta Bunting and Tissue Paper Streamers for Birthday Festival and Rainbow Parties
Huryfox£9.954.5★
What buyers say about day of the dead decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Lovely colourful prints”
“Lovely colourful prints”
“Good quality”
What buyers complain about
“Very hard work to put together binned most of them took to much time”
Top return reasons
Common questions
- Is day of the dead decorations profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +62.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the day of the dead decorations niche?
- 9 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in day of the dead decorations?
- Top complaints mined from reviews: Assembly/Installation. The return rate is 1.3%.
- What does it cost to enter the day of the dead decorations niche?
- Listings span £3.53–£11.61; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.