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Day of the Dead Decorations

prices mostly outside the sweet spot ($3.53–$11.61) — Day of the Dead Decorations doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 1Growth 76Conversion 12Competition 44Returns 90Price range 0Avg price 23Brand share 42Review moat 91Quality gap 22
This niche Category average

Is Day of the Dead Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Day of the Dead Decorations is a £3K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.

Day of the Dead Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +62.2% over the last 90 days and 1.0% of searches end in a purchase.

£3K

revenue / yr

Units sold / yr2K
Search volume / yr+62.2%36K
Conversion rate1.0%
Avg price£8.12

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers9 · 13
Top-5 product click share59%
Open market20%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews189

Top Day of the Dead Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£112£224£336£4481101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Qpout20%
  • eBoutik20%
  • SUPJADE15%
  • BUSCANDO15%
  • AFYHH10%
  • HOWAF8%
  • Open — no brand owns it (3 brands, 12%)

Day of the Dead Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR1.0%Products13Brands9Top 5 Brands80%OOS Rate43.9%Rating4.7★Reviews189Avg BSR#2,088
7K5KSpike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Day of the Dead Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • day of the dead decorations23K/yr
  • dia de los muertos6K/yr
  • dia de los muertos decorations7K/yr

What reviews say buyers love and hate about Day of the Dead Decorations

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Use50%

Easy to use

Print Quality17%

Lovely colourful prints

Color17%

Lovely colourful prints

Quality-Overall17%

Good quality

What buyers complain about

100% of reviews
Assembly/Installation100%

Very hard work to put together binned most of them took to much time

Day of the Dead Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Defective Material/Parts
18%
3Material Quality
9%
4Ease Of Use
9%

Common Day of the Dead Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Day of the Dead Decorations 40/100 on Amazon United Kingdom — Skip it. The niche generates £3K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +62.2% over the last 90 days.
Day of the Dead Decorations buyers on Amazon United Kingdom complain most about Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 1.3%.