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Day of the Dead Decorations

Fail

Prices span $3.53–$11.61, mostly outside the sweet spot, so Day of the Dead Decorations is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£3K/yr36K searches / yr
90-day growth
+62.2%search demand this quarter
Competition
59%top-5 click share · 9 brands · 13 sellers

Flapen Score

Day of the Dead Decorations against its category

The dotted line is the Electronics & Photo average. Past it, Day of the Dead Decorations is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Day of the Dead Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Day of the Dead Decorations 36K times last year and spent an estimated £3K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+62.2%
Conversion, latest week
1.0%
Market size, estimated
£3Ka year
Top search term
day of the dead decorations23K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £3.53 to £11.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.12 that is £0 to £812 a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£3.53–£11.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£812
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.9% of listings are out of stock. The average listing ranks #2,088 within Camera & Photo. It carries 189 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
43.9%
Average rank
#2,088in Camera & Photo
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Day of the Dead Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£112£224£336£4481101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

12%

  • Qpout20%
  • eBoutik20%
  • SUPJADE15%
  • BUSCANDO15%
  • AFYHH10%
  • HOWAF8%
  • Open — no brand owns it (3 brands, 12%)

Demand

Day of the Dead Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 22.3× · 9 of 12 months tracked

Search terms

Top Day of the Dead Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • day of the dead decorations23K/yr
  • dia de los muertos6K/yr
  • dia de los muertos decorations7K/yr

Reviews and returns

What reviews say buyers love and hate about Day of the Dead Decorations

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Ease Of Use”
100%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“Very hard work to put together binned most of them took to much time”
A buyer, on “Assembly/Installation”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Day of the Dead Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data