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Day of the Dead Decorations

Fail

Prices span $3.53–$11.61, mostly outside the sweet spot, so Day of the Dead Decorations is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£3K/yr36K searches / yr
90-day growth
+62.2%search demand this quarter
Competition
59%top-5 click share · 9 brands · 13 sellers

Flapen Score

Day of the Dead Decorations against its category

The dotted line is the Electronics & Photo average. Past it, Day of the Dead Decorations is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Day of the Dead Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Day of the Dead Decorations 36K times last year and spent an estimated £3K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+62.2%
Conversion, latest week
1.0%
Market size, estimated
£3Ka year
Top search term
day of the dead decorations23K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £3.53 to £11.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.12 that is £0 to £812 a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£3.53–£11.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£812
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.9% of listings are out of stock. The average listing ranks #2,088 within Camera & Photo. It carries 189 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
43.9%
Average rank
#2,088in Camera & Photo
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Day of the Dead Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£112£224£336£4481101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Qpout20%
  • eBoutik20%
  • SUPJADE15%
  • BUSCANDO15%
  • AFYHH10%
  • HOWAF8%
  • Open — no brand owns it (3 brands, 12%)

Demand

Day of the Dead Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 22.3× · 9 of 12 months tracked

Search terms

Top Day of the Dead Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • day of the dead decorations23K/yr
  • dia de los muertos6K/yr
  • dia de los muertos decorations7K/yr

Reviews and returns

What reviews say buyers love and hate about Day of the Dead Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation100%−0.40

Very hard work to put together binned most of them took to much time

Love

Ease Of Use50%+2.80

Easy to use

Easy to use and much nicer than the usual non eco friendly foil and balloon decorations

Print Quality17%+0.70

Lovely colourful prints

Color17%+0.70

Lovely colourful prints

Quality-Overall17%+0.70

Good quality

Return

1.3% Return rate 64% Fixable by listing

Size-Overall64%▁▁▁█▁▁
Defective Material/Parts18%▁▁█▁▃▁
Material Quality9%▁▁▁▁█▁
Ease Of Use9%▁▁▁▁█▁

FAQ

Common Day of the Dead Decorations questions

Answered from the same tracked data.