Skip to content

Dash Cam

Maybe

Shoppers spend an estimated $6.5M a year here. But demand is soft, at -13.9% this quarter, so Dash Cam is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£6.5M/yr5.8M searches / yr
90-day growth
-13.9%search demand this quarter
Competition
54%top-5 click share · 18 brands · 31 sellers

Flapen Score

Dash Cam against its category

The dotted line is the Electronics & Photo average. Past it, Dash Cam is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dash Cam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dash Cam 5.8M times last year and spent an estimated £6.5M. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.5M a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
2.2%
Market size, estimated
£6.5Ma year
Peak month
December1.9× the quietest month
Top search term
dash cam2.1M searches a year

02 · Price

A sale here is worth £50.60.

Listings sell for £50.60 on average, from £19.66 to £107.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £50.60 that is £152K to £202K a year per listing.

Average price
£50.60inside the $15 to $100 sweet spot
Price range
£19.66–£107.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£152K–£202K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #45 within Car & Vehicle Electronics. It carries 3,340 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#45in Car & Vehicle Electronics
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,340per listing
Listings tracked
29

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dash Cam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£325K£650K£974K£1.3M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

31

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 90%

Open market

29%

  • WOOLAACOO18%
  • iZEEKER16%
  • GKU14%
  • TINAZEOK11%
  • 70mai7%
  • Cievie5%

Demand

Dash Cam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dash Cam search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dash cam2.1M/yr
  • dash cam front and rear1.2M/yr
  • dashcam606K/yr
  • dashcam front and rear camera244K/yr
  • wireless dash cams for cars306K/yr
  • car camera dash cam193K/yr
  • dash cam front and rear wireless197K/yr
  • car dash cam147K/yr
  • dash cam front175K/yr
  • car camera89K/yr

Reviews and returns

What reviews say buyers love and hate about Dash Cam

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Camera Quality”
13%of negative reviews mention “Connectivity-Overall”
3.9%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dash Cam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data