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Dab Aerial

Fail

Shoppers spend only $51K a year here, so Dab Aerial is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£51K/yr84K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
46%top-5 click share · 20 brands · 28 sellers

Flapen Score

Dab Aerial against its category

The dotted line is the Electronics & Photo average. Past it, Dab Aerial is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dab Aerial market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dab Aerial 84K times last year and spent an estimated £51K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
5.8%
Market size, estimated
£51Ka year
Peak month
August1.2× the quietest month
Top search term
dab aerial37K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £3.78 to £27.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.33 that is £1K to £3K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£3.78–£27.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #69 within Car & Vehicle Electronics. It carries 1,062 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#69in Car & Vehicle Electronics
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,062per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dab Aerial products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

28

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

23%

  • Eightwood25%
  • Bingfu14%
  • HiAoey13%
  • Bohaner10%
  • NA10%
  • Ancable5%

Demand

Dab Aerial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dab Aerial search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dab aerial37K/yr
  • dab car aerial18K/yr
  • dab antenna9K/yr
  • dab aerial car8K/yr
  • car dab aerial7K/yr
  • dab antenna car4K/yr

Reviews and returns

What reviews say buyers love and hate about Dab Aerial

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Signal Strength33%−0.15

Poor antenna

loosing signal contuniesly

Signal just as bad

Size-Overall12%+1.22

1st of these are very small

This one is much shorter

Not fit for purpose

Functionality-Overall10%−0.22

Didn't work

Not really effective

Works when it feels like it and DAB doesn't work at all

Compatibility-Overall10%−0.16

Not Compatible

Was NOT compatible for my vehicle even when selecting it

Not working on my system

Value For Money7%+0.82

Expensive

Wasnt worth the money

Cant ask for anymore with the price paid

Love

Signal Strength25%−0.15

Good signal reception

Improved signal

great signal

Size-Overall14%+1.22

Fits perfectly

Easy to fit

Fit like a glove

Advertised Vs Actual Product12%+0.50

dose it job

Works as advertised

Works as expected

Quality-Overall11%+0.55

No complaints - works very well

Good quality

Looks like quality kit

Value For Money11%+0.82

Good price

well worth the money

Great value

Return

3.3% Return rate 24% Fixable by listing

Compatibility-Overall23%█▇▅▇▆▅

Not Compatible

Was NOT compatible for my vehicle even when selecting it

Not working on my system

Size-Overall20%█▅▆█▆▇

1st of these are very small

This one is much shorter

Not fit for purpose

Functionality-Overall18%▄▇▆▆▆█

Didn't work

Not really effective

Works when it feels like it and DAB doesn't work at all

Signal Strength15%▆▅█▅█▅

Poor antenna

loosing signal contuniesly

Signal just as bad

Connectivity-Overall8%▆█▃▄▃▇

Fitted to instructions kept losing connectivity ended up binning

Very poor Connectivity

Doesnt conect to all units

FAQ

Common Dab Aerial questions

Answered from the same tracked data.