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D Batteries 6 Pack

Fail

The top 5 products take 100% of clicks, so D Batteries 6 Pack is a Fail.

Flapen Score
25
25 / 100
Ranks 1,457 of 1,488 Electronics & Photo niches · −19 vs the category median of 44
Market size
£30K/yr14K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 39 sellers

Flapen Score

D Batteries 6 Pack against its category

The dotted line is the Electronics & Photo average. Past it, D Batteries 6 Pack is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Batteries 6 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for D Batteries 6 Pack 14K times last year and spent an estimated £30K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

24.2% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
24.2%
Market size, estimated
£30Ka year
Peak month
December5.3× the quietest month
Top search term
d batteries 6 pack12K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £6.87 to £11.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £8.71 that is £4K to £7K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£6.87–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Household Batteries, Chargers & Accessories. It carries 55,332 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Household Batteries, Chargers & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
55,332per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top D Batteries 6 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Duracell68%
  • ALLMAX BATTERY18%
  • Amazon Basics14%

Demand

D Batteries 6 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Reviews and returns

What reviews say buyers love and hate about D Batteries 6 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.18

not 10 years i guess

Short life span

Noticeably Shorter Lifespan

Battery Life21%−0.11

Not satisfied with these batteries

Short life span

Unfortunately this shows as the have no lasting power against other more pricier batteries

Quality-Overall13%+0.49

However, the drop in quality and lifespan is quite noticeable

I have to say the performance was disappointing as they have expired already

Charging3%+0.07

Theyre not rechargeable

Love

Value For Money35%+3.23

Good value

good value

Great value

Battery Life18%−0.11

Batteries lasting well

Battery life has been solid

Good batteries

Advertised Vs Actual Product17%+0.41

exactly as stated

As described

Exactly as shown in the picture

Quality-Overall12%+0.49

Good Quality

High quality, and well priced as

This is very good item

Durability7%−0.18

Good durable

Long lasting, good quality and great value

as described, has lasted well

Return

0.9% Return rate 80% Fixable by listing

Size-Overall76%▇▇▇▇█▆
Functionality-Overall7%▇▃▄▃▁█
Compatibility-Overall6%▆▅▄▇▁█
Product Condition2%▆█▁▁▁▄
Defective Material/Parts1%▁█▇▁█▁

FAQ

Common D Batteries 6 Pack questions

Answered from the same tracked data.