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D Batteries 4 Pack

Fail

The top 5 products take 100% of clicks, so D Batteries 4 Pack is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£274K/yr143K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 40 sellers

Flapen Score

D Batteries 4 Pack against its category

The dotted line is the Electronics & Photo average. Past it, D Batteries 4 Pack is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Batteries 4 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for D Batteries 4 Pack 143K times last year and spent an estimated £274K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
23.4%
Market size, estimated
£274Ka year
Peak month
December3.1× the quietest month
Top search term
d batteries 4 pack64K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £6.25 to £11.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.20 that is £25K to £33K a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£6.25–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£33K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Household Batteries, Chargers & Accessories. It carries 78,007 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Household Batteries, Chargers & Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
78,007per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top D Batteries 4 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£219K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Duracell76%
  • Amazon Basics19%
  • JCB6%

Demand

D Batteries 4 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top D Batteries 4 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • d batteries 4 pack64K/yr
  • d cell batteries 4 pack18K/yr
  • big batteries11K/yr
  • 4d batteries5K/yr
  • large batteries8K/yr
  • d battery 4 pack5K/yr
  • duracell d batteries 4 pack5K/yr
  • d size batteries 4 pack4K/yr
  • size d batteries 4 pack5K/yr
  • u2 batteries3K/yr

Reviews and returns

What reviews say buyers love and hate about D Batteries 4 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.12

they didn't last 2 moths

Do not last as long as some

Only lasted just over a week

Battery Life25%−0.07

Not satisfied with these batteries

Short life span

Lasted 5minutes terrible batteries obviously old

Quality-Overall14%−0.05

Disappointing Performance

However, the drop in quality and lifespan is quite noticeable

Bad quality

Value For Money10%+3.29

Way expensive

after buying battery expensive

Rusts/Corrodes5%−0.03

Batteries arrive corroded

Love

Value For Money36%+3.29

Great value

Good for the price

Great value

Battery Life19%−0.07

Lasts well

Good battery

Battery life has been solid

Advertised Vs Actual Product12%+0.82

does the job i bought it for

As described

EXACTLY WHAT I NEEDED

Quality-Overall12%−0.05

Good output

Good Quality

They seem reliable for everyday devices

Durability9%−0.12

Good durable

They seem reliable for everyday devices

as described, has lasted well

Return

1.1% Return rate 85% Fixable by listing

Size-Overall82%▇▇███▇
Functionality-Overall4%█▃▃▃▄▇
Compatibility-Overall4%▅▆▃▅▂█
Battery Life2%█▄▅▂▃▂

Not satisfied with these batteries

Short life span

Lasted 5minutes terrible batteries obviously old

Defective Material/Parts2%▃██▄▄▃

FAQ

Common D Batteries 4 Pack questions

Answered from the same tracked data.