d batteries 12 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good£13.59avg listing price — sweet spot $15–$100
Price range
Okay£9.12–£18.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 14K searches
Review moat
Bad33,002.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, d batteries 12 pack is a £55K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
d batteries 12 pack market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 28.2%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Amazon Basics48%
- Duracell34%
- PHILIPS9%
- ALLMAX BATTERY6%
- KODAK3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top d batteries 12 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£11.314.6★150,705 rev
12x Duracell D Plus LR20 MN1300 Alkaline (3 Blister Packs of 4 Batteries) 12 Batteries
Duracell£18.104.7★320 rev
Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
Duracell£9.124.7★25,627 rev
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
PHILIPS£17.974.6★283 rev
Allmax D (LR20) Maximum Power Alkaline Batteries (12 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
ALLMAX BATTERY£12.424.6★1,431 rev
Newest
by launch date
KODAK D Cell Alkaline Batteries (8 Pack) D Size Battery LR20 1.5V
KODAK£12.6419,650 rev
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
PHILIPS£17.97283 rev
Allmax D (LR20) Maximum Power Alkaline Batteries (12 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
ALLMAX BATTERY£12.421,431 rev
12x Duracell D Plus LR20 MN1300 Alkaline (3 Blister Packs of 4 Batteries) 12 Batteries
Duracell£18.10320 rev
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£11.31150,705 rev
Trending
90-day click momentumKODAK D Cell Alkaline Batteries (8 Pack) D Size Battery LR20 1.5V
KODAK£12.644.6★
Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
Duracell£9.124.7★
Allmax D (LR20) Maximum Power Alkaline Batteries (12 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
ALLMAX BATTERY£12.424.6★
12x Duracell D Plus LR20 MN1300 Alkaline (3 Blister Packs of 4 Batteries) 12 Batteries
Duracell£18.104.7★
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
PHILIPS£17.974.6★
What buyers say about d batteries 12 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Very good batteries for the money”
“As described”
“Good Quality”
“Good durable”
“Package is heavy enough for self defence”
“light comes on bright”
“Good capacity in a long lasting life”
“still goes strong”
What buyers complain about
“not 10 years i guess”
“Not satisfied with these batteries”
“To expensive for 8 batteries”
“However, the drop in quality and lifespan is quite noticeable”
“Theyre not rechargeable”
Top return reasons
Common questions
- Is d batteries 12 pack profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 6 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the d batteries 12 pack niche?
- 5 brands and 36 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in d batteries 12 pack?
- Top complaints mined from reviews: Durability, Battery Life, Value For Money. The return rate is 0.8%.
- When does demand for d batteries 12 pack peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the d batteries 12 pack niche?
- Listings span £9.12–£18.10; the average listing price is £13.59 (sweet spot $15–$100). The average incumbent carries 33,003 reviews — the moat a new listing must climb.