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D Batteries 12 Pack

Fail

The top 5 brands take 100% of clicks, so D Batteries 12 Pack is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£55K/yr14K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
97%top-5 click share · 5 brands · 36 sellers

Flapen Score

D Batteries 12 Pack against its category

The dotted line is the Electronics & Photo average. Past it, D Batteries 12 Pack is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Batteries 12 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for D Batteries 12 Pack 14K times last year and spent an estimated £55K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 28.2% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 28.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
28.2%
Market size, estimated
£55Ka year
Peak month
December4.3× the quietest month
Top search term
d batteries 12 pack13K searches a year

02 · Price

A sale here is worth £13.59.

Listings sell for £13.59 on average, from £9.12 to £18.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £13.59 that is £7K to £10K a year per listing.

Average price
£13.59under the $15 to $100 sweet spot
Price range
£9.12–£18.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Household Batteries, Chargers & Accessories. It carries 33,003 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Household Batteries, Chargers & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
33,003per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top D Batteries 12 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Amazon Basics48%
  • Duracell34%
  • PHILIPS9%
  • ALLMAX BATTERY6%
  • KODAK3%
  • Open — no brand owns it (0%)

Demand

D Batteries 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about D Batteries 12 Pack

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
25%of negative reviews mention “Durability”
0.8%of orders come back
“not 10 years i guess”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common D Batteries 12 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data