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D Batteries 12 Pack

Fail

The top 5 brands take 100% of clicks, so D Batteries 12 Pack is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£55K/yr14K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
97%top-5 click share · 5 brands · 36 sellers

Flapen Score

D Batteries 12 Pack against its category

The dotted line is the Electronics & Photo average. Past it, D Batteries 12 Pack is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Batteries 12 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for D Batteries 12 Pack 14K times last year and spent an estimated £55K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

28.2% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
28.2%
Market size, estimated
£55Ka year
Peak month
December4.3× the quietest month
Top search term
d batteries 12 pack13K searches a year

02 · Price

A sale here is worth £13.59.

Listings sell for £13.59 on average, from £9.12 to £18.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £13.59 that is £7K to £10K a year per listing.

Average price
£13.59under the $15 to $100 sweet spot
Price range
£9.12–£18.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Household Batteries, Chargers & Accessories. It carries 33,003 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Household Batteries, Chargers & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
33,003per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top D Batteries 12 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Amazon Basics48%
  • Duracell34%
  • PHILIPS9%
  • ALLMAX BATTERY6%
  • KODAK3%
  • Open — no brand owns it (0%)

Demand

D Batteries 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about D Batteries 12 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.15

not 10 years i guess

Short life span

Noticeably Shorter Lifespan

Battery Life18%−0.13

Not satisfied with these batteries

Short life span

Unfortunately this shows as the have no lasting power against other more pricier batteries

Value For Money14%+2.93

To expensive for 8 batteries

Quality-Overall11%−0.01

However, the drop in quality and lifespan is quite noticeable

I have to say the performance was disappointing as they have expired already

Charging3%+0.10

Theyre not rechargeable

Love

Value For Money39%+2.93

Good value

Great value

good value

Battery Life20%−0.13

Very good batteries for the money

Battery life has been solid

A decent battery

Advertised Vs Actual Product16%+0.88

As described

As per description

Does the job

Quality-Overall9%−0.01

Good Quality

Had a few sets of these now, seem decent quality and long-lasting

This is very good item

Durability8%−0.15

Good durable

Good Value & Lasting Well

as described, has lasted well

Return

0.8% Return rate 80% Fixable by listing

Size-Overall77%▇██▇█▆
Compatibility-Overall6%█▄▄▅▁▆
Functionality-Overall6%▆▃▅▅▁█
Product Condition2%▄█▁▁▁▃
Defective Material/Parts2%▁▁▆██▆

FAQ

Common D Batteries 12 Pack questions

Answered from the same tracked data.