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D Batteries

Fail

The top 5 brands take 100% of clicks, so D Batteries is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£1.2M/yr575K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
94%top-5 click share · 5 brands · 41 sellers

Flapen Score

D Batteries against its category

The dotted line is the Electronics & Photo average. Past it, D Batteries is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for D Batteries 575K times last year and spent an estimated £1.2M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
21.1%
Market size, estimated
£1.2Ma year
Peak month
December3.2× the quietest month
Top search term
d batteries221K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £6.25 to £17.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £9.50 that is £76K to £95K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£6.25–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£76K–£95K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Household Batteries, Chargers & Accessories. It carries 55,964 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Household Batteries, Chargers & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
55,964per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top D Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£173K£345K£518K£690K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Duracell62%
  • Amazon Basics28%
  • JCB4%
  • PHILIPS3%
  • ALLMAX BATTERY3%
  • Open — no brand owns it (0%)

Demand

D Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top D Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • d batteries221K/yr
  • d batteries 4 pack64K/yr
  • d cell batteries46K/yr
  • d battery32K/yr
  • batteries d size36K/yr
  • batteries d21K/yr
  • lr20 batteries19K/yr
  • d cell batteries 4 pack18K/yr
  • size d batteries18K/yr
  • d size batteries13K/yr

Reviews and returns

What reviews say buyers love and hate about D Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.12

they didn't last 2 moths

Do not last as long as some

Only lasted just over a week

Battery Life25%−0.05

Not satisfied with these batteries

Short life span

Lasted 5minutes terrible batteries obviously old

Quality-Overall14%−0.07

Disappointing Performance

However, the drop in quality and lifespan is quite noticeable

Bad quality

Value For Money10%+3.18

Way expensive

after buying battery expensive

Rusts/Corrodes5%−0.03

Batteries arrive corroded

Love

Value For Money35%+3.18

Great value

Good for the price

Great value

Battery Life20%−0.05

Good battery

Batteries lasting well

Battery life has been solid

Advertised Vs Actual Product12%+0.64

EXACTLY WHAT I NEEDED

Exactly as shown in the picture

As described

Quality-Overall12%−0.07

Good output

Good Quality

They seem reliable for everyday devices

Durability9%−0.12

Good durable

They seem reliable for everyday devices

as described, has lasted well

Return

1.1% Return rate 85% Fixable by listing

Size-Overall82%▇▇███▇
Functionality-Overall5%█▃▃▃▃▇
Compatibility-Overall4%▅▅▃▅▂█
Battery Life2%█▄▄▂▃▃

Not satisfied with these batteries

Short life span

Lasted 5minutes terrible batteries obviously old

Defective Material/Parts2%▃█▆▄▄▅

FAQ

Common D Batteries questions

Answered from the same tracked data.