D Batteries
FailThe top 5 brands take 100% of clicks, so D Batteries is a Fail.
- Flapen Score
- 40 / 100Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 4440
- Market size
- £1.2M/yr575K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 41 sellers
Flapen Score
D Batteries against its category
The dotted line is the Electronics & Photo average. Past it, D Batteries is stronger. Inside it, weaker.
Market
The D Batteries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for D Batteries 575K times last year and spent an estimated £1.2M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
21.1% of searches ended in a purchase last week.
Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 575K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £1.2Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- d batteries221K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £6.25 to £17.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £9.50 that is £76K to £95K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £6.25–£17.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £76K–£95K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Household Batteries, Chargers & Accessories. It carries 55,964 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Household Batteries, Chargers & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 55,964per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top D Batteries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 43,563
- Age
- 5y ago

Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago

Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 25,627
- Age
- 4y ago

S12110 JCB D Size Super Alkaline Batteries - Pack of 4
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 4y ago

Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago
Trending
90-day click momentum
Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 25,627
- Age
- 4y ago

Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 43,563
- Age
- 5y ago

Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago

Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 169,238
- Age
- 3y ago
Newest
by launch date
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

Allmax D (LR20) Maximum Power Alkaline Batteries (6 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 1,431
- Age
- 2y ago

Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 169,238
- Age
- 3y ago

Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago

S12110 JCB D Size Super Alkaline Batteries - Pack of 4
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Duracell62%
- Amazon Basics28%
- JCB4%
- PHILIPS3%
- ALLMAX BATTERY3%
- Open — no brand owns it (0%)
Demand
D Batteries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top D Batteries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- d batteries221K/yr
- d batteries 4 pack64K/yr
- d cell batteries46K/yr
- d battery32K/yr
- batteries d size36K/yr
- batteries d21K/yr
- lr20 batteries19K/yr
- d cell batteries 4 pack18K/yr
- size d batteries18K/yr
- d size batteries13K/yr
Reviews and returns
What reviews say buyers love and hate about D Batteries
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they didn't last 2 moths
Do not last as long as some
Only lasted just over a week
Not satisfied with these batteries
Short life span
Lasted 5minutes terrible batteries obviously old
Disappointing Performance
However, the drop in quality and lifespan is quite noticeable
Bad quality
Way expensive
after buying battery expensive
Batteries arrive corroded
Love
Great value
Good for the price
Great value
Good battery
Batteries lasting well
Battery life has been solid
EXACTLY WHAT I NEEDED
Exactly as shown in the picture
As described
Good output
Good Quality
They seem reliable for everyday devices
Good durable
They seem reliable for everyday devices
as described, has lasted well
Return
1.1% Return rate 85% Fixable by listing
Not satisfied with these batteries
Short life span
Lasted 5minutes terrible batteries obviously old
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common D Batteries questions
Answered from the same tracked data.









