d batteries
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 575K searches
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Price range
Okay£6.25–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad55,964avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, d batteries is a £1.2M/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
d batteries market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- £950K–£1.2M
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Duracell62%
- Amazon Basics28%
- JCB4%
- PHILIPS3%
- ALLMAX BATTERY3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top d batteries search terms
- d batteries221K/yr
- d batteries 4 pack64K/yr
- d cell batteries46K/yr
- d battery32K/yr
- batteries d size36K/yr
- batteries d21K/yr
- lr20 batteries19K/yr
- d cell batteries 4 pack18K/yr
- size d batteries18K/yr
- d size batteries13K/yr
Top d batteries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
Duracell£6.874.7★43,563 rev
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£11.314.6★150,705 rev
Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
Duracell£9.124.7★25,627 rev
S12110 JCB D Size Super Alkaline Batteries - Pack of 4
JCB£6.254.5★901 rev
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
PHILIPS£17.974.6★283 rev
Newest
by launch datePhilips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
PHILIPS£17.97283 rev
Allmax D (LR20) Maximum Power Alkaline Batteries (6 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
ALLMAX BATTERY£7.551,431 rev
Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£7.44169,238 rev
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£11.31150,705 rev
S12110 JCB D Size Super Alkaline Batteries - Pack of 4
JCB£6.25901 rev
Trending
90-day click momentumDuracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
Duracell£9.124.7★
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
PHILIPS£17.974.6★
Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
Duracell£6.874.7★
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£11.314.6★
Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
Amazon Basics£7.444.6★
What buyers say about d batteries
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Good battery”
“EXACTLY WHAT I NEEDED”
“Good output”
“Good durable”
“Powerful”
“Item handy to have in emergency”
“Package is heavy enough for self defence”
“Arrived fitted to my torch, worked brilliantly”
“very bright”
What buyers complain about
“they didn't last 2 moths”
“Not satisfied with these batteries”
“Disappointing Performance”
“Way expensive”
“Batteries arrive corroded”
“Waste of money”
“Theyre not rechargeable”
Top return reasons
Common questions
- Is d batteries profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 7 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the d batteries niche?
- 5 brands and 41 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in d batteries?
- Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 1.1%.
- When does demand for d batteries peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the d batteries niche?
- Listings span £6.25–£17.97; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 55,964 reviews — the moat a new listing must climb.