D Batteries
FailThe top 5 brands take 100% of clicks, so D Batteries is a Fail.
- Flapen Score
- 40 / 100Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 4440
- Market size
- £1.2M/yr575K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 41 sellers
Flapen Score
D Batteries against its category
The dotted line is the Electronics & Photo average. Past it, D Batteries is stronger. Inside it, weaker.
Market
The D Batteries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for D Batteries 575K times last year and spent an estimated £1.2M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 21.1% of those searches ended in a purchase.
Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 575K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £1.2Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- d batteries221K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £6.25 to £17.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £9.50 that is £76K to £95K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £6.25–£17.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £76K–£95K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Household Batteries, Chargers & Accessories. It carries 55,964 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Household Batteries, Chargers & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 55,964per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top D Batteries products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 43,563
- Age
- 5y ago

Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago

Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 25,627
- Age
- 4y ago

S12110 JCB D Size Super Alkaline Batteries - Pack of 4
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 4y ago

Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago
Trending
estimated 90-day click momentum
Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 25,627
- Age
- 4y ago

Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 43,563
- Age
- 5y ago

Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago

Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 169,238
- Age
- 3y ago
Newest
by launch date
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

Allmax D (LR20) Maximum Power Alkaline Batteries (6 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 1,431
- Age
- 2y ago

Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 169,238
- Age
- 3y ago

Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago

S12110 JCB D Size Super Alkaline Batteries - Pack of 4
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Duracell62%
- Amazon Basics28%
- JCB4%
- PHILIPS3%
- ALLMAX BATTERY3%
- Open — no brand owns it (0%)
Demand
D Batteries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top D Batteries search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- d batteries221K/yr
- d batteries 4 pack64K/yr
- d cell batteries46K/yr
- d battery32K/yr
- batteries d size36K/yr
- batteries d21K/yr
- lr20 batteries19K/yr
- d cell batteries 4 pack18K/yr
- size d batteries18K/yr
- d size batteries13K/yr
Reviews and returns
What reviews say buyers love and hate about D Batteries
We read the reviews and the return reasons for every product selling here.
“they didn't last 2 moths”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common D Batteries questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









