D Batteries
brand-locked demand (top 5 brands take 100% of clicks) — D Batteries doesn't clear our bar today.
Flapen Score
Is D Batteries profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, D Batteries is a £1.2M/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
D Batteries: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 21.1% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top D Batteries products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 43,563
- Age
- 5y ago
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago
Duracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 25,627
- Age
- 4y ago
S12110 JCB D Size Super Alkaline Batteries - Pack of 4
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 4y ago
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago
Trending
90-day click momentumDuracell Plus D Batteries (6 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £9.12
- Rating
- 4.7/5
- Reviews
- 25,627
- Age
- 4y ago
Philips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago
Duracell Plus D Batteries (4 Pack) - Alkaline 1.5V - 100% Life Guaranteed - Reliability For Everyday Devices - 0% Plastic Packaging - 10-Year Storage - LR20 MN1300
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 43,563
- Age
- 5y ago
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago
Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 169,238
- Age
- 3y ago
Newest
by launch datePhilips Ultra D Alkaline Batteries LR20 - High Capacity for Flashlights and Large Devices Pack of 20
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago
Allmax D (LR20) Maximum Power Alkaline Batteries (6 Count) Ultra Long-Lasting Leakproof Design 7-Year Shelf Life Maximum Performance (1.5V)
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 1,431
- Age
- 2y ago
Amazon Basics 8-Pack C Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 169,238
- Age
- 3y ago
Amazon Basics 12-Pack D Cell All-Purpose Alkaline Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 150,705
- Age
- 3y ago
S12110 JCB D Size Super Alkaline Batteries - Pack of 4
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Duracell62%
- Amazon Basics28%
- JCB4%
- PHILIPS3%
- ALLMAX BATTERY3%
- Open — no brand owns it (0%)
D Batteries demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top D Batteries search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- d batteries221K/yr
- d batteries 4 pack64K/yr
- d cell batteries46K/yr
- d battery32K/yr
- batteries d size36K/yr
- batteries d21K/yr
- lr20 batteries19K/yr
- d cell batteries 4 pack18K/yr
- size d batteries18K/yr
- d size batteries13K/yr
What reviews say buyers love and hate about D Batteries
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Great value”
“Good battery”
“EXACTLY WHAT I NEEDED”
“Good output”
“Good durable”
What buyers complain about
86% of reviews“they didn't last 2 moths”
“Not satisfied with these batteries”
“Disappointing Performance”
“Way expensive”
“Batteries arrive corroded”
D Batteries return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common D Batteries questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
