Skip to content
37

cubot phone

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 8Conversion 5Competition 65Returns 68Price range 19Avg price 66Brand share 5Review moat 95Quality gap 86

Review moat

Great108.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Avg price

Good£127.54

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Bad£66.32–£239.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad£14K

£14K/yr · 30K searches

According to Flapen's Amazon United Kingdom niche tracking, cubot phone is a £14K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 37/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

cubot phone market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
£13K–£32K
units × avg price
Conversion rate
0.4%
Avg BSR
#217
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
45.6%
Avg brand age
18 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

0%

  • Ulefone38%
  • Blackview32%
  • XIAOMI18%
  • Ausriray8%
  • Motorola2%
  • Generic2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -34.9% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Top cubot phone search terms

  • cubot phone16K/yr
  • cubot7K/yr
  • cubot king kong4K/yr
  • cubot max 51K/yr
  • cubot p80659/yr
  • cubot king kong 9560/yr
All search terms

Top cubot phone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£5708%£1K12%£2K16%£2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about cubot phone

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good value for money”

Battery Life14%

“long battery life”

Ease Of Use8%

“easy to hold”

Quality-Overall5%

“The build quality is outstanding”

Assembly/Installation5%

“Easy set up”

Camera Quality5%

“great camera”

Strength3%

“Strong well built phone phone”

Display Resolution2%

“clear display”

Charging2%

“Charging speed it good”

Durability2%

“durable”

What buyers complain about

Software/Application10%

“Everything about the software feels buggy”

Quality-Overall10%

“overall totally rubbish”

Connectivity-Overall6%

“Very bad wifi”

Functionality-Overall6%

“It's slow processing”

Charging4%

“now not able to charge it”

Value For Money4%

“It feels more expensive than it is”

Size-Overall4%

“Very big”

Durability3%

“broke after 6 weeks”

Computation Performance3%

“The ram is only 4 not 12 the other 8 is virtual ram which is of lesser importance to phone speed”

Weight Heavy3%

“Holding the phone while texting is a challenge because it's so heavy”

Top return reasons

Functionality-Overall14%
Weight Heavy8%
Computation Performance7%
Software/Application7%
Charging6%
Connectivity-Overall6%
Size-Overall6%
Compatibility-Overall5%
Sim Card/Tray Issues4%
Constant Reboot Or Restart3%

Common questions

Is cubot phone profitable to sell on Amazon United Kingdom?
The niche generates £14K/yr across 20 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (37/100).
How competitive is the cubot phone niche?
6 brands and 13 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in cubot phone?
Top complaints mined from reviews: Software/Application, Quality-Overall, Connectivity-Overall. The return rate is 2.3%.
When does demand for cubot phone peak?
Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the cubot phone niche?
Listings span £66.32–£239.87; the average listing price is £127.54 (sweet spot $15–$100). The average incumbent carries 109 reviews — the moat a new listing must climb.