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Cubot Phone

Fail

Shoppers spend an estimated $14K a year here, so Cubot Phone is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£14K/yr30K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
46%top-5 click share · 6 brands · 13 sellers

Flapen Score

Cubot Phone against its category

The dotted line is the Electronics & Photo average. Past it, Cubot Phone is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cubot Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cubot Phone 30K times last year and spent an estimated £14K. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
0.4%
Market size, estimated
£14Ka year
Peak month
October1.8× the quietest month
Top search term
cubot phone16K searches a year

02 · Price

A sale here is worth £127.54.

Listings sell for £127.54 on average, from £66.32 to £239.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £127.54 that is £0 to £13K a year per listing.

Average price
£127.54above the $15 to $100 sweet spot
Price range
£66.32–£239.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 45.6% of listings are out of stock. The average listing ranks #217 within Mobile Phones & Smartphones. It carries 109 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
45.6%
Average rank
#217in Mobile Phones & Smartphones
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
109per listing
Listings tracked
20

04 · Newcomers

16 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
16Amazon's first-year sales bar
Average brand age
18 months

Products

Top Cubot Phone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£570£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

13

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 100%

Open market

0%

  • Ulefone38%
  • Blackview32%
  • XIAOMI18%
  • Ausriray8%
  • Motorola2%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Cubot Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Cubot Phone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cubot phone16K/yr
  • cubot7K/yr
  • cubot king kong4K/yr
  • cubot max 51K/yr
  • cubot p80659/yr
  • cubot king kong 9560/yr

Reviews and returns

What reviews say buyers love and hate about Cubot Phone

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
10%of negative reviews mention “Software/Application”
2.3%of orders come back
“Everything about the software feels buggy”
A buyer, on “Software/Application”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cubot Phone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data