Skip to content

Cubot Phone

Fail

Shoppers spend only $14K a year here, so Cubot Phone is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£14K/yr30K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
46%top-5 click share · 6 brands · 13 sellers

Flapen Score

Cubot Phone against its category

The dotted line is the Electronics & Photo average. Past it, Cubot Phone is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cubot Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cubot Phone 30K times last year and spent an estimated £14K. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
0.4%
Market size, estimated
£14Ka year
Peak month
October1.8× the quietest month
Top search term
cubot phone16K searches a year

02 · Price

A sale here is worth £127.54.

Listings sell for £127.54 on average, from £66.32 to £239.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £127.54 that is £0 to £13K a year per listing.

Average price
£127.54above the $15 to $100 sweet spot
Price range
£66.32–£239.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 45.6% of listings are out of stock. The average listing ranks #217 within Mobile Phones & Smartphones. It carries 109 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
45.6%
Average rank
#217in Mobile Phones & Smartphones
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
109per listing
Listings tracked
20

04 · Newcomers

Amazon counts 16 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
16Amazon's first-year sales bar
Average brand age
18 months

Products

Top Cubot Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£570£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

0%

  • Ulefone38%
  • Blackview32%
  • XIAOMI18%
  • Ausriray8%
  • Motorola2%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Cubot Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Cubot Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cubot phone16K/yr
  • cubot7K/yr
  • cubot king kong4K/yr
  • cubot max 51K/yr
  • cubot p80659/yr
  • cubot king kong 9560/yr

Reviews and returns

What reviews say buyers love and hate about Cubot Phone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application10%−0.17

Everything about the software feels buggy

Ok the software is extremely bad

Very slow and constantly closes apps whilst using them

Quality-Overall10%−0.14

overall totally rubbish

not very good

not flagship quality

Connectivity-Overall6%−0.06

Very bad wifi

Internet is disconnecting frequently

Doesn't get connected to wi-fi

Functionality-Overall6%−0.08

It's slow processing

Mines didn't work at all

well it turns off

Charging4%

now not able to charge it

wouldn't charge unless turned off

Not charging after a month

Love

Value For Money28%+1.50

Good value for money

Good for price

Worth it

Battery Life14%+1.01

long battery life

great battery life

Good battery

Ease Of Use8%+0.61

easy to hold

Easy to use

Easy to handle

Quality-Overall5%−0.14

The build quality is outstanding

great quality

Good solid product

Assembly/Installation5%+0.46

Easy set up

Once set up works fantastic

Setup was straightforward

Return

2.3% Return rate 9% Fixable by listing

Functionality-Overall14%▆▅▆▆█▆

It's slow processing

Mines didn't work at all

well it turns off

Weight Heavy8%▁▃▇█▅▆

Holding the phone while texting is a challenge because it's so heavy

Compared to my old Samsung it weighs a tonne

It's quite heavy

Computation Performance7%█▄▂▃▅▅

The ram is only 4 not 12 the other 8 is virtual ram which is of lesser importance to phone speed

found it to be extremely slow

was certainly not fast

Software/Application7%█▃▂▄▄▄

Everything about the software feels buggy

Ok the software is extremely bad

Very slow and constantly closes apps whilst using them

Charging6%▅▆█▂▅▅

now not able to charge it

wouldn't charge unless turned off

Not charging after a month

FAQ

Common Cubot Phone questions

Answered from the same tracked data.