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crafty +

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 21Conversion 24Competition 0Returns 97Price range 40Avg price 67Brand share 0Review moat 76Quality gap 45

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great476.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£123.80

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£7.04–£220.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad£47K

£47K/yr · 20K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, crafty + is a £47K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

crafty + market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£31K–£62K
units × avg price
Conversion rate
1.9%
Avg BSR
#225
Page quality
0%
Prime
80%
Sponsored
20%
Out of stock
0.0%
Avg brand age
47 months
Avg seller age
203 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jurassic61%
  • Vapes of Wrath25%
  • Crafty Products8%
  • Storz & Bickel6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
500300Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top crafty + search terms

  • crafty6K/yr
  • crafty plus7K/yr
  • crafty +3K/yr
  • crafty vaporizer4K/yr
All search terms

Top crafty + products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£9K40%£19K60%£28K80%£38K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about crafty +

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Brilliant bit of kit”

Ease Of Use16%

“Easy to use and its maintainable and comes with stuff to that to”

Storage Capacity14%

“Pods are perfect the holders another story”

Durability7%

“Outstanding, easy to use and maintain”

Strength7%

“Solid bit of kit”

Battery Life7%

“Good battery”

Temperature Control2%

“Has perfect temperature control”

Design-Overall2%

“The biocompatible peek plastic is an interesting design feature”

Compatibility-Overall2%

“The biocompatible peek plastic is an interesting design feature”

Temperature Retention2%

“Has perfect temperature control”

What buyers complain about

Value For Money50%

“very expensive for what they are”

Advertised Vs Actual Product20%

“Not the same as a Number, 10/10”

Quality-Overall20%

“I honestly do not understand why the rating here is so low”

Top return reasons

Functionality-Overall11%
Charging10%
Heating10%
Battery Life9%
Error Popup9%
Size-Overall8%
Defective Material/Parts7%
Value For Money4%
Smell4%
Flammable4%

Common questions

Is crafty + profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 5 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (31/100).
How competitive is the crafty + niche?
4 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in crafty +?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.7%.
When does demand for crafty + peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the crafty + niche?
Listings span £7.04–£220.88; the average listing price is £123.80 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.