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Crafty +

a concentrated shelf (top 5 take 100% of clicks) — Crafty + doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 12Growth 21Conversion 24Competition 0Returns 97Price range 40Avg price 67Brand share 0Review moat 76Quality gap 45
This niche Category average

Is Crafty + profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crafty + is a £47K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Crafty +: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.8% over the last 90 days and 1.9% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr500
Search volume / yr-8.8%20K
Conversion rate1.9%
Avg price£123.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 27
Top-5 product click share100%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement20%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews477

Top Crafty + products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jurassic61%
  • Vapes of Wrath25%
  • Crafty Products8%
  • Storz & Bickel6%

Crafty + demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR1.9%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews477Avg BSR#225
500300Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Crafty + search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crafty6K/yr
  • crafty plus7K/yr
  • crafty +3K/yr
  • crafty vaporizer4K/yr

What reviews say buyers love and hate about Crafty +

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall31%

Brilliant bit of kit

Ease Of Use16%

Easy to use and its maintainable and comes with stuff to that to

Storage Capacity14%

Pods are perfect the holders another story

Durability7%

Outstanding, easy to use and maintain

Strength7%

Solid bit of kit

What buyers complain about

90% of reviews
Value For Money50%

very expensive for what they are

Advertised Vs Actual Product20%

Not the same as a Number, 10/10

Quality-Overall20%

I honestly do not understand why the rating here is so low

Crafty + return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
11%
2Charging
10%
3Heating
10%
4Battery Life
9%
5Error Popup
9%

Common Crafty + questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crafty + 31/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 5 tracked products. Search demand moved -8.8% over the last 90 days.
Search demand for Crafty + on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.