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Cr2032 Batteries

Fail

The average product has 59,478 reviews to catch up to, so Cr2032 Batteries is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£4.1M/yr2.9M searches / yr
90-day growth
-17.7%search demand this quarter
Competition
76%top-5 click share · 9 brands · 135 sellers

Flapen Score

Cr2032 Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Cr2032 Batteries is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cr2032 Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cr2032 Batteries 2.9M times last year and spent an estimated £4.1M. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

30.6% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
30.6%
Market size, estimated
£4.1Ma year
Peak month
December1.9× the quietest month
Top search term
cr2032 batteries1.3M searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £2.76 to £7.83. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At £4.55 that is £182K to £228K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£2.76–£7.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
40,000–50,000
Revenue per listing a year
£182K–£228K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Household Batteries, Chargers & Accessories. It carries 59,478 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#30in Household Batteries, Chargers & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
59,478per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Cr2032 Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£409K£818K£1.2M£1.6M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

135

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • Duracell57%
  • GP15%
  • Energizer7%
  • 5 Plus7%
  • POWEROWL3%
  • Energizer Max3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Cr2032 Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cr2032 Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cr2032 batteries1.3M/yr
  • cr2032413K/yr
  • 2032 batteries340K/yr
  • cr2032 battery163K/yr
  • cr2032 lithium 3v coin battery98K/yr
  • airtag battery59K/yr
  • duracell cr2032 batteries44K/yr
  • 2032 battery duracell63K/yr
  • car key battery60K/yr
  • 2032 battery62K/yr

Reviews and returns

What reviews say buyers love and hate about Cr2032 Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life34%−0.11

Poor battery life

Low battery life

Battery didn't work

Durability18%−0.05

didn't last more than a couple of months

Dont last

Deplete when not even used

Quality-Overall11%+0.59

An issue of unreliable quality control

they seem to have diminished in quality

Poor quality

Ease Of Use8%−0.02

Difficult to open

They were hard to get out

Hard to get out the pack

Functionality-Overall5%−0.02

when button pressed red LED would not light

Dont work

sadly they failed at a crucial moment just before a gig

Love

Value For Money30%+2.70

Excellent price

Excellent value

Excellent value for money

Battery Life21%−0.11

Long battery life

long battery life

Good Battery

Advertised Vs Actual Product18%+1.43

As advertised

exactly as advertised

Works as expected

Quality-Overall16%+0.59

Trusted brand, trusted quality

GOOD QUALITY

the quality has always been consistent

Durability5%−0.05

Durable

the performance has been completely reliable

theyve been absolutely reliable

Return

0.1% Return rate 46% Fixable by listing

Size-Overall39%▆▇█▇▇█

Very disappointed the batteries do not fit my Skoda key fob as suggested I returned the item for a refund on the 10th March

Smaller than the original CR2032 battery

It was slightly smaller than the original CR2032 battery

Functionality-Overall17%▇▅▆▇▆█

when button pressed red LED would not light

Dont work

sadly they failed at a crucial moment just before a gig

Battery Life13%▇▇▇█▇▅

Poor battery life

Low battery life

Battery didn't work

Compatibility-Overall10%█▆▄▅▃▃
Advertised Vs Actual Product4%▅▆▇█▁▄

Does not fit a vw tigiuan key as stated

Advertised Image is Deliberately Misleading

FAQ

Common Cr2032 Batteries questions

Answered from the same tracked data.