Is cr2032 batteries profitable to sell on Amazon United Kingdom?

The niche generates £4.1M/yr across 12 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).

How competitive is the cr2032 batteries niche?

9 brands and 135 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in cr2032 batteries?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for cr2032 batteries peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the cr2032 batteries niche?

Listings span £2.76–£7.83; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 59,478 reviews — the moat a new listing must climb.

cr2032 batteries

Skip it

A deep review moat (59,478 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible30.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£4.1M

£4.1M/yr · 2.9M searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.55

avg listing price — sweet spot $15–$100

Review moat

Bad59,478.17

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.76–£7.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cr2032 batteries is a £4.1M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cr2032 batteries market data

Units sold / yr: 800K–1.0M; avg 40,000–50,000/product
Revenue / yr: £3.6M–£4.5M; units × avg price
Conversion rate: 30.6%
Avg BSR: #30
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

135

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Duracell57%
GP15%
Energizer7%
5 Plus7%
POWEROWL3%
Energizer Max3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top cr2032 batteries search terms

cr2032 batteries1.3M/yr -19.8%26.8% conv.
cr2032413K/yr -12.8%20.9% conv.
2032 batteries340K/yr -18.1%23.7% conv.
cr2032 battery163K/yr -18.9%19.8% conv.
cr2032 lithium 3v coin battery98K/yr -13.8%26.3% conv.
airtag battery59K/yr +6.9%23.9% conv.
duracell cr2032 batteries44K/yr -17.6%27.7% conv.
2032 battery duracell63K/yr -21.7%31.4% conv.
car key battery60K/yr -24.9%16.3% conv.
2032 battery62K/yr -31.7%20.1% conv.

All search terms

Top cr2032 batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell CR2032 Lithium Coin Batteries 3V (4 Pack) - Up to 70% Extra Life - Baby Secure Technology & Packaging For Apple AirTags Key Fobs Home Devices Fitness and Medical Accessories

Duracell£4.494.7★213,937 rev

GP Extra CR2032 Batteries 3V Lithium Coin Battery Pack of 10 Long Lasting Button Cell Battery for Car Key Fob AirTag Scales Remotes & Toys Child-Safe Packaging Replaces DL2032 ECR2032

GP£4.504.6★22,623 rev

Duracell CR2032 Lithium Coin Batteries 3V (8 Pack) - Up to 70% Extra Life - Baby Secure Technology & Packaging For Apple AirTags Key Fobs Home Devices Fitness and Medical Accessories

Duracell£7.834.7★213,937 rev

Energizer 12 x CR2032 Lithium Coin Batteries 3V for Watches Torches and Keys

Energizer£5.564.7★9,621 rev

CR2032 DL2032 ECR2032 BR2032 3V Lithium Coin Cell Batteries (5 Pack) Long Lasting Button Battery for Car Key Fobs Watches & Small Electronics

5 Plus£2.764.5★10,653 rev

Newest

by launch date

Philips Lithium CR2032 3 Volt Batteries - Ideal for Key Fobs and Calculators Pack of 12

PHILIPS£5.95726 rev

1y ago

Panasonic CR2032 3.0 Volt Long Lasting Lithium Coin Cell Batteries in Child Resistant Standards Based Packaging 2-Battery Pack

Panasonic£3.043,986 rev

2y ago

4X Duracell Cr 2032 Lithium (1 Blister Pack of 4 Batteries) 4 Batteries

Duracell£4.902,695 rev

2y ago

Warriors 5X CR2032 Batteries 3V 240mAh Lithium Coin Batteries

Warriors£3.295,138 rev

3y ago

CR2032 6BL Energizer Batteries ECR2032

Energizer Max£3.811,288 rev

4y ago

What buyers say about cr2032 batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Excellent price”

Battery Life21%

“Long battery life”

Advertised Vs Actual Product18%

“As advertised”

Quality-Overall16%

“Trusted brand, trusted quality”

Durability5%

“Durable”

Size-Overall2%

“fit as they should”

Ease Of Use2%

“Easy to use”

Charging1%

“Good charge on them”

Compatibility-Overall1%

“fit perfectly in all compatible devices”

Strength0%

“More powerful than others”

What buyers complain about

Battery Life34%

“Poor battery life”

Durability18%

“didn't last more than a couple of months”

Quality-Overall11%

“An issue of unreliable quality control”

Ease Of Use8%

“Difficult to open”

Functionality-Overall5%

“when button pressed red LED would not light”

Charging4%

“Useless, 5 mins charge in them, gone through 3 in 1 day”

Value For Money4%

“Not the cheapest”

Size-Overall2%

“Very disappointed the batteries do not fit my Skoda key fob as suggested I returned the item for a refund on the 10th March”

Natural Resource Wastage1%

“Waste of Money”

Advertised Vs Actual Product1%

“Does not fit a vw tigiuan key as stated”

Top return reasons

Size-Overall39%

Functionality-Overall17%

Battery Life13%

Compatibility-Overall10%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Value For Money3%

Durability2%

Charging2%

Quality-Overall1%

Common questions

Is cr2032 batteries profitable to sell on Amazon United Kingdom?: The niche generates £4.1M/yr across 12 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
How competitive is the cr2032 batteries niche?: 9 brands and 135 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in cr2032 batteries?: Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.1%.
When does demand for cr2032 batteries peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the cr2032 batteries niche?: Listings span £2.76–£7.83; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 59,478 reviews — the moat a new listing must climb.