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Cr2 Batteries

Fail

Prices span $2.98–$11.77, mostly outside the sweet spot, so Cr2 Batteries is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£318K/yr196K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
81%top-5 click share · 9 brands · 49 sellers

Flapen Score

Cr2 Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Cr2 Batteries is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cr2 Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cr2 Batteries 196K times last year and spent an estimated £318K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

25.3% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
25.3%
Market size, estimated
£318Ka year
Peak month
September1.2× the quietest month
Top search term
cr2 battery101K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £2.98 to £11.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £6.41 that is £26K to £32K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£2.98–£11.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£32K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Camera & Photo. It carries 14,298 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#169in Camera & Photo
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,298per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Cr2 Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£48K£96K£143K£191K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Duracell48%
  • Enegitech17%
  • Energizer8%
  • POWEROWL7%
  • PKCELL7%
  • BEVIGOR6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Cr2 Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cr2 Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cr2 battery101K/yr
  • cr2 batteries25K/yr
  • cr223K/yr
  • cr2 3v battery14K/yr
  • cr2 lithium battery7K/yr
  • cr2 3v battery lithium5K/yr
  • cr2 battery lithium4K/yr
  • cr2 battery rechargeable4K/yr
  • cr2 3v4K/yr
  • duracell cr2 batteries2K/yr

Reviews and returns

What reviews say buyers love and hate about Cr2 Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.12

the first one out of this twin pack has failed after only 3.5 months

One died shortly after use

Poor longevity

Quality-Overall20%−0.09

cheap for a reason

Poor quality

Uneven performance

Battery Life18%+0.76

Really poor both batteries did not work for very long unfit for purpose

Too early to assess battery life span as yet

only lasted a day per cell in a unit that usually uses 2 in a year

Advertised Vs Actual Product10%+0.62

Deceptive photo - looks like you get 2 batteries - look closer, lol

Storage Capacity10%−0.05

Poor capacity

Love

Battery Life28%+0.76

Batteries, they work

Great batteries

appear to be a good quality battery

Value For Money24%+2.61

Good value

Great value

Good value for money

Advertised Vs Actual Product16%+0.62

As described

What I ordered

Exactly what I needed

Quality-Overall14%−0.09

Good quality

Excellent product

Totally perfect

Durability6%−0.12

Very important that they are still working

hopefully will last some time

Lasted well

Return

0.5% Return rate 64% Fixable by listing

Size-Overall60%█▅███▆
Compatibility-Overall14%▄█▃▄▁▃
Functionality-Overall9%▄▄▆▁▁█

none worked in both my range finders

Battery Life6%▄▄▁▁█▅

Really poor both batteries did not work for very long unfit for purpose

Too early to assess battery life span as yet

only lasted a day per cell in a unit that usually uses 2 in a year

Advertised Vs Actual Product4%▅▁▁▁▁█

Deceptive photo - looks like you get 2 batteries - look closer, lol

FAQ

Common Cr2 Batteries questions

Answered from the same tracked data.